2020 Aston Martin Vantage 2dr Cpe on 2040-cars

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Aston Martin wants to be the Hermes of the car world

Aston Martin doesn't want its wealthy potential customers to perceive the brand as just another sports car maker. The company wants to transform those perceptions so that buyers see its products as luxury goods on par with high-end accessories. If this change can successfully bring in more cash, the business could consider an initial public offering in the coming years. "We seek to position ourselves as the automotive equivalent of Hermes, not as the counterpart of Ferrari." CEO Andy Palmer explained the change to Bloomberg, referencing the boutique French brand. The desire to change buyer impressions comes as Aston Martin pivots away from a focus predominantly on sports cars and more towards high-performance luxury vehicles. For example, the company already has sedans in the lineup like the Rapide and Lagonda Taraf. The future range will also reportedly include an electric Rapide and another Lagonda. The production version of the DBX crossover (concept above) will add one more segment around 2019. However, Aston Martin won't completely abandon coupes because the DB11 will arrive in 2016, and a new Vanquish and Vantage will eventually follow. For Aston Martin to have a future, Palmer believes the company needs to look in new directions, especially with models like the DBX. According to Bloomberg, execs there hope that appealing to more customers could help the business see a net profit in the next three years, which hasn't happened since 2010. To save even more money going forward, the business recently cut 15 percent of its workforce mostly from white collar employees. Featured Gallery Aston Martin DBX: Monterey 2015 View 16 Photos News Source: BloombergImage Credit: Copyright 2015 Drew Phillips / AOL Aston Martin Crossover Luxury Performance Sedan aston martin rapide aston martin lagonda aston martin dbx

249 reasons you want to go to Goodwood Revival

At its most basic, Goodwood Revival is a long weekend worth of car races featuring cars made before 1970. There are lots of those, though, including some pretty great ones all over the world. But nothing is like Goodwood Revival because it's so much more than "just" vintage car racing.  First, you have to look the part. Attendees are strongly encouraged to dress in period clothing from the 1940s, 1950s and 1960s, with a strict dress code enforced should you want to enter the paddock. The goal is to create a more authentic atmosphere to match the cars and the meticulously restored and recreated paddocks, grandstands and other facilities of the reborn Goodwood circuit. Now, the dress code was relaxed this year since the Saturday was literally the hottest Sept. 9 on record in that part of England, and the organizers didn't want people dropping dead because they needed to wear an ascot. Some people definitely took the "relaxed" bit too far, but there was still plenty of atmosphere maintained. It really does make a big difference, as those "relaxed" individuals were often akin to seeing a Starbucks cup in a scene from "Game of Thrones."  You can see what I came up with below along with former Autoblog editor Reese Counts and various other Goodwood attendees. Second, there's the parking lot. But I'll let this entire separate post detail that. Third, there's the enormous carnival-like area featuring vintage-looking rides and various boutiques. Both of those are on the outside portion of the track, and honestly, you could easily just spend your entire day in the parking lot and carnival/shopping area without even crossing over into the circuit area. There you'll find more shops, food and drink opportunities, plus obviously, race car paddocks and the track itself.  Fourth, there are airplanes! I heard there are fewer than in the past, but they're there and they're cool. The Goodwood circuit started out life as the perimeter road around the World War II airfield RAF Westhampnett.  Fifth, with all of the above, Goodwood Revival really is fun for the whole family. It isn't just a bunch of old guys sitting around in lawn chairs. There are plenty of women and adorably dressed children, including babies in vintage prams. It's also not an event that's exclusively for the uber rich, even if they are certainly in full force given who has the sort of money needed to go vintage racing.

Why yes, my $3.6 million would go to a new 007 Aston Martin DB5

Funniest damn thing happened today. Turns out my grandfather invested in what he thought was a fruit company in the early 1980s, and 35 years later, we just discovered the Riswicks are all now multi-millionaires. That farmer Jobs guy really knew his orchard. So, what to do with my $3.6 million share. What's that you say? Aston Martin has announced it will be producing 28 new "continuation" 1964 DB5's, all in Silver Birch, and all packing vintage Q Brand gadgets from Goldfinger? Oh, well all of the money will be going to that, then. Now, Mr. Okulski over at the Road & Track would argue that the continuation James Bond DB5 has "killed nostalgia." He says that "it feels wrong," that Aston Martin is doing too much good stuff at the moment to resort to such nostalgia plays. Especially when you cannot drive the continuation DB5 on the road. That's right, every one of them is not road legal. In this country, or any other that you'd realistically want to drive a DB5. I reached out to Aston Martin to confirm why this is, and indeed, governments the world over frown upon any vehicle that possesses spinning tire shredders that extend out from the wheel hubs. Not to mention oil slicks, rotating number plates and the rest of the gadgets to be installed over the course of the estimated 3,000-hour build by the team headed by current Bond special effect guru Chris Corbould. Hmm, no kidding. Even without the guns and ejector seat, trying to make it road legal would be completely and unrealistically complex. In other words, if a DB5 with all the gadgets is to exist, it can't drive on public roads. And if you want a "new" 1964 DB5, don't you automatically want it in Silver Birch and packed with James Bond gadgets? Yes, you damn well do. I know this, because if I could outfit my BMW Z3 in Atlanta Blue with stinger missiles, a parachute and "all-points radar," I damn well would. I absolutely, 100 percent own my car because of nostalgia for GoldenEye, and I won't apologize for it. The Tina Turner theme song is cued up on the iPod. And yeah, I'd buy one of these, too. Now, I must admit that the DB5's road illegality is lame. But let's dig deeper. First, let's face the fact that most multimillion-dollar collector cars are driven less than the potted plants in my living room. They could all be road illegal and it wouldn't matter. If they're lucky, they're trailered to a golf course somewhere and driven slowly around the 18th fairway by a man in a jaunty hat.