2019 Aston Martin Vantage on 2040-cars

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Aston Martin wants to be the Hermes of the car world

Aston Martin doesn't want its wealthy potential customers to perceive the brand as just another sports car maker. The company wants to transform those perceptions so that buyers see its products as luxury goods on par with high-end accessories. If this change can successfully bring in more cash, the business could consider an initial public offering in the coming years. "We seek to position ourselves as the automotive equivalent of Hermes, not as the counterpart of Ferrari." CEO Andy Palmer explained the change to Bloomberg, referencing the boutique French brand. The desire to change buyer impressions comes as Aston Martin pivots away from a focus predominantly on sports cars and more towards high-performance luxury vehicles. For example, the company already has sedans in the lineup like the Rapide and Lagonda Taraf. The future range will also reportedly include an electric Rapide and another Lagonda. The production version of the DBX crossover (concept above) will add one more segment around 2019. However, Aston Martin won't completely abandon coupes because the DB11 will arrive in 2016, and a new Vanquish and Vantage will eventually follow. For Aston Martin to have a future, Palmer believes the company needs to look in new directions, especially with models like the DBX. According to Bloomberg, execs there hope that appealing to more customers could help the business see a net profit in the next three years, which hasn't happened since 2010. To save even more money going forward, the business recently cut 15 percent of its workforce mostly from white collar employees. Featured Gallery Aston Martin DBX: Monterey 2015 View 16 Photos News Source: BloombergImage Credit: Copyright 2015 Drew Phillips / AOL Aston Martin Crossover Luxury Performance Sedan aston martin rapide aston martin lagonda aston martin dbx

Aston Martin updates Vanquish, Rapide S for 2015 [w/videos]

For such a small company, Aston Martin certainly keeps busy. Having already previewed its new V12 Vantage S Roadster ahead of its Pebble Beach unveiling, the British marque recently confirmed the arrival of a new Lagonda super sedan. But now it's turning its attention to its two flagship production models with a series of upgrades. The enhancements to the 2015 Vanquish (both coupe and Volante convertible) and Rapide S sedan center around the inclusion of the new Touchtronic III eight-speed automatic gearbox that brings with it enhanced performance, efficiency and comfort. Along with reprogrammed Bosch electronics, the new transmission and updates net a 3-horsepower boost in Vanquish (bringing output up to 568 hp) and 2-hp boost in Rapide S to 552. Torque rises to 465 pound-feet in both, along with revised stability control and steering systems. Upgraded dampers on the Vanquish are 15-percent stiffer up front and 35-percent firmer in the rear, while the Rapide S gets larger front brakes. The result of this suite of minor updates results in a rather substantial performance boost. According to Aston, the upfittings cut a good half-second off the 0-60 sprint for both models: the Vanquish drops from 4.1 seconds to 3.6, and the Rapide S from 4.7 seconds to 4.2. Additional visual enhancements to differentiate the new models are limited to new wheels, paint options and interior trim, the details of which you can scope out in the press release and pair of videos below. DYNAMIC ENHANCEMENTS FOR ASTON MARTIN VANQUISH AND RAPIDE S - Acceleration, top speed, emissions and economy improve significantly - Debut of state-of-the-art eight-speed Touchtronic III automatic gearbox - New engine management system, enhanced trim and specification options 6 August 2014 - Aston Martin is today revealing details of a raft of important enhancements to two of the brand's most popular and successful sports cars: the Vanquish ultimate GT and Rapide S four-door, four-seat, sports car. With the arrival of 15 Model Year (15MY) cars in markets around the world over the next few months, the luxury British brand is offering not only considerably enhanced performance and much-improved fuel economy and emissions, but also an even more honed, precise and responsive driving experience.

Aston Martin to keep V12 alongside new AMG V8

Aston Martin is embarking on a brave new future. After thirteen years basing the bulk of its lineup on the VH architecture, Aston is developing a new platform, and is partnering with Mercedes-AMG to develop a new V8 engine and electronic systems. But what will happen to the old platform and engines once the new ones arrive? You might think that they'd be retired, but that won't necessarily be the case. At least as far as the AM11 V12 engine goes. The 6.0-liter engine was developed by Cosworth, based on a Ford block, and first appeared on the DB7 Vantage way back in 1999, but still powers everything Aston offers, save the V8 Vantage. It's evolved heavily over the past decade and a half, rising in output from 420 horsepower to 565, but Aston is one of the only British automakers still offering a V12 these days (Jaguar no longer does, Bentley's is actually a W12 and while Rolls-Royce does, its vehicles are mostly of a decidedly more sedate nature), and will surely want to carry on that legacy. That's why Aston spokesman Matthew Clarke revealed in correspondence with Autoblog, "Our 6.0-liter V12 engine will remain, with ongoing development, at the heart of a number of our flagship models for the foreseeable future," long after the new engine being developed with Mercedes arrives. Just which models will receive the new eight-cylinder engine and which will keep the twelve remains to be seen, but we get the feeling Aston's eight-cylinder range will broaden to include more than just the Vantage. As for the VH architecture, you can expect it to sail off into the proverbial sunset once the new platform is ready, though we wouldn't be surprised to see it phased out more gradually than abruptly. A 13-year tradition doesn't end overnight, after all.