2013 Aston Martin Vantage S on 2040-cars

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Aston Martin makes the DB11 and its configurator more powerful

Aston Martin sold 4,150 cars last year, but the luxury automaker said its configurator served up more than two million specification sessions. Going with the overwhelming numbers, for 2022 Aston Martin has focused on "the customer journey" for imminent and aspirational buyers by rolling out a new and highly featured configurator. At last, the firm greets potential customers and the merely curious with the kind of luxury one expects of the brand. This is especially important for a company working through its Project Horizon turnaround, and also because, as the official Safety Car and Medical Car sponsor of Formula 1, traffic to Aston Martin's web site spikes every time its Vantage and DBX are called out on track during races.   The configurator's been built using Epic Game's Unreal engine, a digital creation tool building portals for everything from real estate to fashion, supplemented by Nvidia GTX graphics. In the present Phase One, visitors can place their chosen model in studio or outdoor environments, with daytime or nighttime lighting, and get high-res, zoomed-in beauty shots of their their vehicle details. Yet while Aston Martin poured new features into the configurator, it has reorganized and simplified the site's use. For instance, individual elements such as exterior paint are broken into six color groupings like Blacks & Greys and Bronzes & Oranges, providing users a glimpse at the range of hues on offer without overwhelming them into analysis paralysis. The surfeit of choice carries on inside, naturally — there are eleven carpet colors on offer and 12 shades of headliner. The simplifying rationalization carries on in the cabin, too, with three themes available to establish a quick baseline for personalization. The starter theme is called Create, showcasing ornate stitching on the seat bolsters, perforated, patterned seatbacks, door cards, and arm rest. Next up is Accelerate, which "will appeal to customers who wish for a more focused interior." This one puts Alcantara all over, notably on the entire seat faces and bolsters, with leather trimming the seat sides and headrests. Create and Accelerate can be had in ten colors in monotone and duotone arrangements. Inspire, the topmost theme and "the epitome of luxury," can be had in 38 colors and in monotone, duotone, and light duotone.

Aston Martin wants to be the Hermes of the car world

Aston Martin doesn't want its wealthy potential customers to perceive the brand as just another sports car maker. The company wants to transform those perceptions so that buyers see its products as luxury goods on par with high-end accessories. If this change can successfully bring in more cash, the business could consider an initial public offering in the coming years. "We seek to position ourselves as the automotive equivalent of Hermes, not as the counterpart of Ferrari." CEO Andy Palmer explained the change to Bloomberg, referencing the boutique French brand. The desire to change buyer impressions comes as Aston Martin pivots away from a focus predominantly on sports cars and more towards high-performance luxury vehicles. For example, the company already has sedans in the lineup like the Rapide and Lagonda Taraf. The future range will also reportedly include an electric Rapide and another Lagonda. The production version of the DBX crossover (concept above) will add one more segment around 2019. However, Aston Martin won't completely abandon coupes because the DB11 will arrive in 2016, and a new Vanquish and Vantage will eventually follow. For Aston Martin to have a future, Palmer believes the company needs to look in new directions, especially with models like the DBX. According to Bloomberg, execs there hope that appealing to more customers could help the business see a net profit in the next three years, which hasn't happened since 2010. To save even more money going forward, the business recently cut 15 percent of its workforce mostly from white collar employees. Featured Gallery Aston Martin DBX: Monterey 2015 View 16 Photos News Source: BloombergImage Credit: Copyright 2015 Drew Phillips / AOL Aston Martin Crossover Luxury Performance Sedan aston martin rapide aston martin lagonda aston martin dbx

James Bond 1965 Aston Martin DB5 movie car up for auction

Aston Martin made headlines and sparked strong emotions when it announced it would be building fully-functional continuation versions of the famous gadget-laden 1964 Aston Martin DB5 from the James Bond film Goldfinger. But if a modern replica doesn't cut it, you'll have the opportunity to buy an original Goldfinger-specification Aston Martin DB5 this summer. It will go to auction at RM Sotheby's event in Monterey during Pebble Beach week, and it also features functional gadgets. This particular car is one of two 1965 Aston Martin DB5 ordered up by Eon Productions, the company behind Goldfinger and the next film Thunderball. Both cars were purchased and used as promotional cars in the U.S. for Thunderball. While they weren't used on screen, they did get all the gadgets from the film, and according to RM Sotheby's, the functioning gadgets were installed by Aston Martin and built to be used repeatedly and reliably, unlike the film cars. The auction house notes that the car has only had three private owners. It's also went through a complete restoration that was finished in 2012. That restoration also included the gadgets, so you should be able to raise the bullet-proof shield, extend the bumper overriders, activate the smoke screen, front guns and oil slick. Presumably the ejector seat doesn't actually work, but the panel above is removable. The various toggle switches along with the weapon drawer and tracking screen are all accounted for, too. When the car goes across the block in August, the price will certainly be in the seven figure range. The car was previously sold by RM Sotheby's in 2006, and it went for $2,090,000. The car had not been fully restored at that point, either, so it should go for even more this year. We'll be curious to see if it matches the $3.6 million price of the continuation cars.