2013 Aston Martin Vantage on 2040-cars

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Motor Trend pits Aston V12 Vantage S against Jaguar XKR-S GT in battle of the Brits

With the recent increase in higher-performance versions of already high-performance vehicles, like Mercedes-Benz and its AMG Black Series, the public is now gaining even greater access to speed and maneuverability. Two of the most recent sports cars to get their wicks turned up include the Jaguar XKR-S GT and the Aston Martin V12 Vantage S.
Both of these cars are the pinnacles of their lines, with the Jag lording over the XKR-S, XKR and XK while the Aston rules over the standard V8 Vantage S and V8 Vantage. Motor Trend has opted to pit the two rivals together for some thorough testing, and it just happened to bring along a few video cameras to capture all the action.
There's nearly 19 minutes of super hot sports car action below, so scroll down and enjoy.

Aston Martin has a second mid-engined car coming

Aston Martin is expanding its exotic car horizons beyond GT cars into the realm of mid-engined sports cars. We're not talking about the upcoming Valkyrie hypercar, though. Instead, we're talking about a more mainstream mid-engined supercar designed to take on the Ferrari 488, Lamborghini Huracan, and McLaren 720S. Andy Palmer, CEO of Aston Martin, stated this specifically when discussing future product plans with Auto Express. According to Auto Express, Palmer said the car will be a competitor the 488, and will launch in 2020 as part of a plan to release a new model every year from now until 2023. Before the mid-engined car will be the rest of Aston's new GT line and the DBX crossover, and following the Ferrari fighter will be a pair of Lagonda models and the DB12. The 2020 launch date is a full year sooner than we were expecting for a sub-Valkyrie mid-engined car. Palmer cites a few reasons for going mid-engined. He explained that it's the segment standard, and that it's ideal for weight distribution. He also noted that going mid-engined will help bridge the gap between the top-tier Vanquish GT car and the Valkyrie. That's a gap with loads of room for another model, too, since the Vanquish will likely be comparable to the Ferrari F12berlinetta, which costs a bit over $300,000. The Valkyrie, on the other hand, will go for $3 million and have performance comparable to the LaFerrari and the Koenigsegg One:1. Related Video:

Aston Martin waxes poetic about the good life with The Art of Vanquish

Aston Martin markets itself as offering the classy alternative to hardcore sports cars. Its vehicles are certainly capable, but they are also sold as offering an extra dose of luxury to go along with their power. The company is leaning hard into that image in a new short film called The Art of Vanquish. Over the grumble of the coupe's V12, the announcer reads a poem about the metaphor of life's journey, and it positions the Vanquish as a symbol of progress. The film is interspersed with shots of luxury goods like thickly upholstered leather chairs and products from sound system maker Bang & Olufsen, men's clothier Hackett London and Swiss watchmaker Jaeger Le Coultre. The production team True Motion Pictures created the short and has also done projects for Audi and Sony, among other companies. Of course, the idea that Aston Martins and other luxury goods are a symbol of life's adventure is a little contrived. It's still just a car after all – albeit an absolutely gorgeous one. Still, the film is an opportunity for a closer look at the Vanquish, and its wonderful growl is featured throughout. Scroll down to watch the video and be swathed in its poetic concept of luxury. Aston Martin, 'The Art of Vanquish' from True motion pictures on Vimeo.