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Aston Martin waxes poetic about the good life with The Art of Vanquish

Aston Martin markets itself as offering the classy alternative to hardcore sports cars. Its vehicles are certainly capable, but they are also sold as offering an extra dose of luxury to go along with their power. The company is leaning hard into that image in a new short film called The Art of Vanquish. Over the grumble of the coupe's V12, the announcer reads a poem about the metaphor of life's journey, and it positions the Vanquish as a symbol of progress. The film is interspersed with shots of luxury goods like thickly upholstered leather chairs and products from sound system maker Bang & Olufsen, men's clothier Hackett London and Swiss watchmaker Jaeger Le Coultre. The production team True Motion Pictures created the short and has also done projects for Audi and Sony, among other companies. Of course, the idea that Aston Martins and other luxury goods are a symbol of life's adventure is a little contrived. It's still just a car after all – albeit an absolutely gorgeous one. Still, the film is an opportunity for a closer look at the Vanquish, and its wonderful growl is featured throughout. Scroll down to watch the video and be swathed in its poetic concept of luxury. Aston Martin, 'The Art of Vanquish' from True motion pictures on Vimeo.

Aston Martin DB11 stuns in leaked official images

The Geneva Motor Show officially kicks off when the world's press descends on the Palexpo this Tuesday and Wednesday, but we'd entertain an argument for a Monday kickoff. That's when Volkswagen will host its enormous Group Night event (so check back tomorrow afternoon for all the latest). But lazy Sunday evenings? No, that's for watching The Walking Dead. And, you know, looking at leaked images of cars meant to debut on Tuesday or Wednesday. So if, like us, you're taking a break from walkers, check out the new Aston Martin DB11. In news that isn't really news, it's gorgeous. The images, published by Carscoops, show a car heavily inspired by the DB10 concept car from the latest James Bond movie, Spectre, but it's designed for the real world. Things like crash zones, headlight regulations, cargo space, and even an opening hood all take their toll on the style of 007's latest ride, but the resulting coupe is still a beauty. We can see elements of the One-77 hypercar, especially in the rear window, quarter window, and haunches. But the roof and its silver arches, are all DBX Concept. Up front, there's much more in common with the DB10. The grille and headlights are unsurprisingly larger, with the former likely dictated by the need to cool the 5.2-liter, twin-turbocharged V12 and the later due to your basic headlight size requirements. And the wheels? Those are more or less plucked right from the Bond car. Look for the entire array of official images and details, including live shots from Geneva, later this week. Until then, have a look at the leaked shots from Carscoops. Related Video:

Aston Martin shows its other half with new Lagonda Taraf sedan

It's been a long time since we've seen a new Lagonda, but here it is: the Taraf. Introduced a few months ago in Dubai, the new Aston Martin Lagonda Taraf has since been confirmed for wider availability outside of the Middle East – including Europe, though sadly not North America – and is making its major show debut here in Geneva. The Lagonda Taraf is based on familiar technology – built on Aston Martin's familiar VH platform and powered by the company's ubiquitous 6.0-liter V12 engine – but stretches longer than the more compact Rapide and with completely different styling than we've grown accustomed to seeing on modern Astons. Only 200 examples will be made, priced at what is sure to be a substantial premium befitting its scarcity and the revival of a long-dormant nameplate. All of which means that this represents a rare opportunity to see the new Lagonda up close... at least until Aston cooks up the next model to wear the badge. Related Video: