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Aston Martin lead designer doesn't fear the future

Marek Reichman is the chief creative officer of Aston Martin, so he oversees the creation of some of the world's most desirable vehicles. This includes not only the production cars from the venerable British brand, like the DB11 coupe and convertible, or the all-new Vantage, but also "Specials." These limited-edition, extremely expensive, outrageous and drool-worthy custom vehicles are developed by Aston's special advanced engineering skunkworks, like the Vulcan and Valkyrie. And, now, with the revival and reimagining of Lagonda as an electric and autonomous ultra-luxury sub-brand, he's also responsible for creating a full line of vehicles to fill out its offerings — a limousine, a coupe and an SUV. Speaking at the global launch of the brand's new Vantage — long its best-selling vehicle and the entry-level gateway into the Aston universe — Reichman is cautiously optimistic about the future of the traditional sports car. In part, because he believes that some humans will always crave speed and feel. "Washing clothes became automated, building refrigerators became automated. Everything becomes automated, because we see it as advanced," Reichman says. "But there will always be a segment of the population that wants that experience. That engagement." Of course, as technology advances toward the alleged inevitability of our electric and autonomous future, and rules regarding who can own or drive what kind of car lead or follow, this segment may become increasingly restricted. Reichman lives in Oxford, England, which will become the first city in Europe to completely ban carbon-emitting vehicles in the start of the next decade, so he is well aware of these impending changes. "At the high performance end it might become the province of the rich, who will need private spaces to use these vehicles," he says. "But what will happen with the Morgans or the Lotuses of the world — the more accessible brands? There may still be a place for them." View 17 Photos This sense of possibility stems from Reichman's belief that the next generation can hold simultaneously divergent ideas. "I think there is always going to be a space for the personal need and desire for performance driving. I see it even in kids today," he says. "They believe in the world of electrification. That that is their inevitable future.

Aston Martin may have filed a trademark for a new logo [UPDATE]

UPDATE: Aston Martin did indeed file a trademark for the logo below, but company CEO Andy Palmer has confirmed it will be used for merchandise and won't replace the classic winged logo on cars. Here's Palmer's tweet: For those who reached out, we have no intention to remove/change the Aston Martin Wings.This logo is for merchandise https://t.co/iWdejAwO00 — Andy Palmer (@AndyatAston) January 23, 2017 "There's a shortage of perfect breasts in this world. It would be a pity to damage yours." Those words were spoken by Cary Elwes in the classic 1987 film The Princess Bride. Or, if you prefer, they were written by William Goldman in his book from 1973 by the same name. Either way, it doesn't matter. The point is, there aren't many things in this world that are perfect, and that have stood the test of time without alteration. The Aston Martin logo is one of those rare things. Apparently, Aston Martin filed a trademark application for a new logo. You can see it below. It's unclear where this design might make an appearance. If it's on pens, watches, or some other non-vehicular form, that's fine. If it's on the bonnet of a new supercar rolling down the line at Aston's plant in Gaydon, well... that's another matter entirely. Please, Aston Martin, your logo is perfect and has stood the test of time. Don't even think about changing it. Related Video:

Aston Martin spars with WEC over Valkyrie's exit from racing

Confirming an earlier rumor, Aston Martin announced it has stopped developing the track-going version of the Valkyrie it planned to enter in the World Endurance Championship's (WEC) new Hypercar category. It blamed its decision on a recent change in the regulations, but the sanctioning body responded that's not the full story. The British company explained it's unhappy with the WEC's decision to harmonize the Hypercar class with the LMDh category and the WeatherTech Sportscar Championship during the early 2020s. Without providing additional details, it declared the Valkyrie will not make its racing debut at the Silverstone track in August 2020 and it will not challenge Glickenhaus, Toyota, Peugeot and others in the 2021 edition of the 24 Hours of Le Mans. It added it's considering canceling the program altogether, meaning the Valkyrie would never race. Aston Martin isn't quitting racing; far from it. It will continue to enter the Vantage GTE in WEC events around the world, and the Racing Point Formula One team will be rebranded Aston Martin after the 2020 season. The sudden and unexpected entry into Formula One led by investor Lawrence Stroll may have played a role in convincing executives to cancel the Hypercar program. Racing is expensive, and Aston isn't doing well. The Federation Internationale de l'Automobile (FIA) that regulates the WEC doused cold water on Aston's explanation. It opined the harmonization doesn't impact the category, and it pledged to prove this claim when it releases additional technical specifications in March 2020. It instead blamed the decision to withdraw the Valkyrie from racing on the highly-publicized financial issues that have plagued Aston since 2019. "The decision announced by Aston Martin is very regrettable but perhaps not unexpected in light of the persistent rumors over the last six months concerning the fragility of the brand's exposure in the rapidly-evolving automotive market," it wrote. As of writing, executives haven't responded to these allegations. Aston Martin and the FIA both noted they're open to working with each other to find a solution, but the carmaker's statement is highly ambiguous. It affirms Aston's future presence in the racing world will be "defined by its activities at the highest level of both single-seater competition and endurance GT racing" and glaringly leaves the Hypercar category behind. To us, it sounds like the program has already been consigned to the attic.