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Aston Martin CEO calls Tesla Model S 'Ludicrous' mode stupid

To be fair, some would say paying as much as a quarter-million dollars for a car in itself qualifies as "ludicrous." But the CEO of Aston Martin, a company that is readying a pricier electric-vehicle competitor to the Tesla Model S, didn't mince words in discussing Tesla's newest gizmo that can propel the sedan from 0 to 60 miles per hour in less than three seconds. In fact, Andy Palmer, Aston's CEO, prefers a slightly more balanced approach. Palmer was quoted in Automotive News as saying that Tesla's Ludicrous Mode was "stupid." He added that he'd rather have an electric vehicle that could last "a few laps of a decent race course" instead of one that does its best imitation of a Dodge Challenger Hellcat. Palmer also took to his Twitter account to note, among other things, that the Aston's "insane mode comes as standard - no button required." Aston Martin said earlier this week that it planned to make a battery-electric variant of its Rapide Sedan. That model will have 800 horsepower as well as a 200-mile single-charge range. The car will also cost between $200,000 and $250,000, or about twice the cost of a top-of-the-line Model S. As for the Tesla, its Ludicrous mode was announced last month for the Model S and it will eventually be added to the Model X for those who are big on flipping SUVs. Tesla said that the feature cuts the sedan's 0-60 mpg time to a tidy 2.8 seconds, though the option does cost about $10,000. Which is probably about the price of an Aston Martin door handle. Featured Gallery 2015 Aston Martin Rapide S View 32 Photos News Source: Automotive News (subs req'd) Green Aston Martin Tesla Electric ludicrous mode

Are supercars becoming less special?

There's little doubt that we are currently enjoying the golden age of automotive performance. Dozens of different models on sale today make over 500 horsepower, and seven boast output in excess of 700 hp. Not long ago, that kind of capability was exclusive to supercars – vehicles whose rarity, performance focus, and requisite expense made them aspirational objects of desire to us mortals. But more than that, supercars have historically offered a unique driving experience, one which was bespoke to a particular model and could not be replicated elsewhere. But in recent years, even the low-volume players have been forced to find the efficiencies and economies of scale that formerly hadn't been a concern for them, and in turn the concept of the supercar as a unique entity unto itself is fading fast. The blame doesn't fall on one particular manufacturer nor a specific production technique. Instead, it's a confluence of different factors that are chipping away at the distinction of these vehicles. It's not all bad news – Lamborghini's platform sharing with Audi for the Gallardo and the R8 yielded a raging bull that was more reliable and easier to live with on a day-to-day basis, and as a result it went on to become the best-selling Lambo in the company's history. But it also came at the cost of some of the Italian's exclusivity when eerily familiar sights and sounds suddenly became available wearing an Audi badge. Even low-volume players have been forced to find economies of scale. Much of this comes out of necessity, of course. Aston Martin's recent deal with Mercedes-AMG points toward German hardware going under the hood and into the cabin of the upcoming DB11, and it's safe to assume that this was not a decision made lightly by the Brits, as the brand has built a reputation for the bespoke craftsmanship of its vehicles. There's little doubt that the DB11 will be a fine automobile, but the move does jeopardize some of the characteristic "specialness" that Astons are known for. Yet the world is certainly better off with new Aston Martins spliced with DNA from Mercedes-AMG rather than no new Astons at all, and the costs of developing cutting-edge drivetrains and user interfaces is a burden that's becoming increasingly difficult for smaller manufacturers to bear. Even Ferrari is poised to make some dramatic changes in the way it designs cars.

Aston Martin likely to resurrect Vanquish name for Ferrari fighter

Aston Martin recently hosted press drives for the new DBS Superleggera in Germany. On the sidelines, Motoring spoke to the carmaker's chief creative officer, Marek Reichman. Answering the question of whether the coming mid-engined rival to the Ferrari 488, Lamborghini Huracan, and McLaren 720 S could revive a very important name for the brand, Reichman responded, "Without saying yes, that sounds like a plausible solution for a beautiful name like Vanquish." The Vanquish named first appeared from 2001 to 2007, returning from 2012 until retiring again this year on the Vanquish S (pictured). Although it's historically been used on the most powerful vehicles in Aston Martin's range, and both of them V12s, the latest flagship switched to two erstwhile monikers in combining DBS and Supeleggera. Reichman said the switcheroo "better reflected [the DBS% positioning than Vanquish." The future V-named coupe will be out to conquer every vehicle in the segment, not just in the family line-up. Still light on details at the moment, we expect the Mercedes-AMG-sourced 4.0-liter twin-turbo V8 behind the seats, boosted by an electric motor. Reichman didn't shoot down the possibility of using an electric motor for e-AWD capability and all-electric driving. That motivation will power a body expected to go heavy on carbon fiber, active aerodynamics, and the wind-cheating prowess gained from partner Red Bull Racing and aerodynamicist Adrian Newey. After iterating through 12 scale models and three full-sized mock-ups so far, the creative honcho said the final car will "be the most beautiful mid-engined car on the road." The coming Vanquish will be car number five of Aston Martin's Second Century plan, aiming to deliver seven cars in seven years. The Aston Martin SUV will be the fourth when it enters production late next year, after the DB11, Vantage, and DBS Superleggera. The mid-engined screamer follows in 2020. Related Video: