2010 Aston Martin Vantage Roadster on 2040-cars

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Aston Martin values electric propulsion over downsizing

Not even small-volume manufacturers are being exempt from the automotive industry's pursuit of higher efficiency and lower emissions. At present, that means either electric propulsion (whether in part or in whole) or downsizing conventional engines, and for Aston Martin, the future apparently lines in the former. "I see in our future obviously V12s, V8s and probably battery-electric cars," Aston's CEO Palmer revealed to Autocar. "As time evolves, there's probably an inevitability to hybridisation, simply because, car by car, you can only downsize so much. I'd rather put a hybrid in there than an in-line four-cylinder." So just how does the company envision implementing electric or hybrid propulsion? "Imagine something like a 4x4, 1,000-bhp silent Rapide. I think 'Power, Beauty, Soul' doesn't say it has to be a gasoline engine. It just needs to be really powerful, really beautiful and set your heart on fire," Palmer explained. "I'd argue that 1,000 bhp on the ground would probably do that for you. So that's the route we could go." The British automaker demonstrated the DBX concept with an all-wheel-drive electric powertrain at the Geneva Motor Show a few months ago, and is currently in the process of revitalizing and expanding its current product range. Of course Aston isn't the only high-end niche automaker faced with the decision to either downsize or add hybrid propulsion. Ferrari is taking both approaches, using smaller turbocharged engines in its V8 models and moving towards hybrids with its V12s. Porsche offers an array of plug-in hybrids and is in the process of downsizing and turbocharging its naturally aspirated engines. Pagani switched from a big V12 in the Zonda to a smaller turbo V8 in the Huayra. Bugatti is expected to use electric turbochargers in its Veyron successor. And Lamborghini was recently reported to be considering a turbo five for the Huracan.

Aston Martin losses shrink, still amount to nearly $10k per car

Aston Martin's current lineup may be the best it's ever been, but that doesn't mean the automaker is making money off its Vantage, DB9, Vanquish and Rapide dream machines. In fact, the company lost $41 million in 2013, but that pretax figure is actually a third lower than in 2012. Revenue was up a promising 12.6 percent, according to Reuters. The Kuwaiti-owned British manufacturer blames its losses on the still troubled global economy, acknowledging that it's seen a small recovery in the ultra-high-end segment of the market. Global sales were up from 3,800 to 4,200 in 2013. To put it all in perspective, $41 million in losses on 4,200 units works out to around $9,700 lost per vehicle sold. That's no way to run a railroad. While the company's CFO, Hanno Kirner, told Reuters the company is hoping for a big bounceback by 2016, Aston's fortunes in the United States remain uncertain due to a new federal side-impact standards. The company has filed for exemption, although the jury is still out on the success of that petition.

Aston Martin and Brough Superior go two-up on a range of motorcycles

With several auto and motorcycle shows yet to come before the end of the year, the back of the Tokyo Motor Show doesn't mean the end of teasers. Aston Martin has released the merest line drawing of its next collaboration, a project with the resurrected English bike maker Brough Superior Motorcycles (pronounced "bruff"). The tie-up will debut Nov. 5 at the EICMA motorcycle show in Milan, Italy, and Aston Martin says it "will showcase the integration of beautiful design and exquisite engineering in strictly limited-edition motorcycles." This will be the first time the carmaker's wings will appear on a motorbike. It'll be interesting to see how the partners merge what look like two divergent design philosophies. When Englishman Mark Upham brought Brough back to life in 2012, he asked Frenchman Thierry Henriette of Boxer Design to pen a new bike visually tied to the original Broughs from the 1920s. The SS100, re-creating Brough's most popular model, is compelling but not pretty nor sleek, hung throughout with weighty, overtly constructed metallic forms. The Anniversary and Pendine Sand Racer models are lighter, but just as art deco and cyberpunkish in ways that Aston Martin design is not. On the other hand, Brough was — and is — also known for using excellent materials, build quality and performance, and they aren't inexpensive. Plenty of overlap with the Gaydon car company there. Somehow out of all that will come, we are told, "the perfect balance between performance and design." Mercedes-AMG partnered with Ducati for a few years in the MotoGP racing series and on some AMG-themed bikes, then traded for a partnership with MV Agusta on the AMG-themed Solar Beam. However, those were basically paint jobs on bikes Ducati was already making. It sounds like Brough and Aston Martin intend a more involved venture — and "motorcycles," plural — between carmaker and bike builder than we've seen recently. We'll have more answers in two weeks.