2009 Aston Martin Vantage Roadster on 2040-cars

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Aston Martin's project 003 could have a name: Valhalla

When Aston Martin unveiled the Valkyrie at the 2017 Geneva Motor Show, the carmaker's chief designer told Drive, "We have a bunch more V names that we've thought of and haven't used." Earlier this year, AutoGuide discovered a trademark application for the name Varekai, which Aston Martin will use for its crossover. Now the same site has found another trademark application at the with World Intellectual Property organization, this time for Valhalla, which it expects to be applied to the "Son of Valkyrie," formerly known as 003. The automaker made the filing on October 12, 2018. If you're unclear on all the connections, the Valkyrie was codenamed AM-RB 001, denoting the first collaboration between Aston Martin and the Red Bull Racing Formula 1 team. The Valkyrie AMR Pro was AM-RB 002. That makes the Valhalla, nee 003, next in the chute. The naming inverts Norse myth, since the legends say Valkyries escorted fallen warriors to the Hall of the Slain in Valhalla. In Aston Martin's working, you need to go through Valhalla to get to the ferocious women with the swords. Although not thought to be co-developed with Red Bull Racing, the Valhalla will retain lightweight, carbon-fiber-intensive construction and active aerodynamics like its larger siblings, as well as an active suspension. As a road-legal and more practical step below the Valkyries, the Valhalla includes "space for luggage," and a quieter cabin. Instead of a naturally-aspirated V12, the third member of the family goes with a turbocharged V6 with hybrid help. Anticipated to be a full-on hypercar, the competitive set is thought to include the McLaren Speedtail and whatever succeeds the Ferrari LaFerrari. Aston Martin will make 500 Valhallas, deliveries commencing in late 2021. Before then, don't be surprised to see the Vanquish name return on the company's Ferrari 488 and McLaren 720S challenger. Related Video:

Aston Martin's model configurator puts the cars in the pits

For Formula 1 fans who dream dreams of Aston Martins, but aren’t likely to shop for one, thereÂ’s a new opportunity to build one in a virtual environment thatÂ’s more than appropriate: on the track. On the eve of the second Grand Prix of the season in Saudi Arabia, the British luxury car maker has unveiled a digital online configurator that places a custom-built Aston of oneÂ’s choice inside the racing teamÂ’s pit garage, where it is showcased alongside the AMR23 F1 car. Apparently the company is hoping the brand can capitalize with a publicity boost thanks to driver Fernando AlonsoÂ’s podium finish at the season-opening Bahrain Grand Prix earlier this month. Since “almost 90% of our customers are passionate about Formula 1,” AstonÂ’s marketing chief Renato Bisignani said that the garage setting--no signs of grease or dirt anywhere--works as “a key ingredient to our award-winning configurators success.” He said that more than half of AstonÂ’s buyers look in on the configurator “during their purchase journeys.” The Aston Martin configurator can be found at configurator.astonmartin.com. Related Video:

Aston Martin names new CFO

Aston Martin is on the verge of a resurgence, instituting (among a great many other things) new top leadership, and that includes a new chief financial officer. Mark Wilson comes to Gaydon with a wealth of experience at British sports car manufacturers, having previously worked for Lotus and McLaren. His most recent posting, however, was as CFO and COO at renewable energy insurer G-Cube Underwriting. He'll take up his new job as Chief Financial Officer (and his place on the executive board) at Aston Martin on June 8, reporting directly to Andy Palmer, who in turn took up his job as CEO just this past September. Considering Aston was recently injected with an influx of cash, hiring a new money man was probably prudent. But hiring new top personnel, of course, isn't the only change Aston is making. It's got a new platform in the works, a new engine under development with Mercedes-AMG and a raft of new projects in the pipeline. That includes the replacement of every one of its models by the end of the decade and the addition of as many as three new model lines – particularly the DBX crossover that could be the first new Aston built in America. ASTON MARTIN NAMES MARK WILSON AS NEW CHIEF FINANCIAL OFFICER 14 May 2015, Gaydon: Aston Martin today announces the appointment of Mark Wilson as Chief Financial Officer. Joining the business on Monday 8 June, Wilson, will report directly to Aston Martin CEO Dr Andy Palmer and take a place on the Executive Board at the company's global HQ in Gaydon, Warwickshire. With a strong track record of senior automotive experience already accrued with McLaren Automotive and Lotus Cars Ltd, Wilson joins the luxury British sports car maker from renewable energy insurer G-Cube Underwriting where he held the post of Chief Financial and Operating Officer. Welcoming Wilson to the team, Dr Palmer said: "Mark joins us at what is, undeniably, an extremely exciting time for Aston Martin. We are currently implementing the largest investment plan in our history which will see a total remake of our product portfolio. By the end of the decade, not only will our current line-up have been replaced entirely, we will have added up to three extra model lines and entered new market segments.