2009 Aston Martin Vantage Convertible In White / Bitter Chocolate 11,900 Miles on 2040-cars

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Aston Martin eyes US market for growth

Aston Martin chief executive Andy Palmer is sitting in a rustic Tuscan villa on a sweltering summer night, but his mind is thousands of miles away. He's ruminating on the United States, a lucrative market that could secure Aston's future as an automaker that has proved elusive for decades. The reason? Aston has an identity crisis. Sure, Americans know what Aston Martin is. Mostly. Palmer compares it to the British game of cricket. Many Americans have heard of it. They might even have a vague notion of what it is, but that's about as far as things go. It's the same with Aston. Candidly, Palmer places the blame squarely on his company, admitting Aston executives have been complacent about America. "We've got some work to do in the United States. I think we have assumed that you guys get it because you speak our language," he told a group of mostly US journalists at the launch of the 2017 DB11. That ends now, Palmer said, and Aston's plan to fix the problem will come into sharper focus with the launch of the DBX crossover for 2019. The utility vehicle was designed for an American buyer because the US market is SUV heavy. The target consumer? Someone named Charlotte, a 42-year-old from Southern California. Palmer describes her as someone who wants an elevated ride height and functionality. "She's looking for that safe, secure feeling," Palmer said. The company is adding 750 people and building a factory in Wales to produce the DBX. The site will be able to make 7,000 units annually, which dovetails with Aston's goal of making 7,000 sports cars per year. It's an ambitious plan for a company that made 3,615 cars in 2015 and posted an operating loss. This potential growth is still a few years off, meaning the brand's new DB11 must be a success. Early signs are trending well, and Aston had taken 2,000 orders by the end of June. After that, the company will redesign the Vanquish and Vantage and add the usual open-top variants. Aston's investors have already funded the sports cars and the DBX, and product development spending rose 40 percent in 2015. Aston's ownership group includes a Kuwaiti consortium, Italian backers, and a minority stake held by Daimler, which provides technology like infotainment and V8 engines. In total, Aston plans seven new vehicles in six years.

Gladiators, Pilots, and Palisades, plus a couple boring crossovers | Autoblog Podcast #562

On this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Consumer Editor Jeremy Korzeniewski. The duo discuss the leaked Jeep Gladiator, Ford's Baby Bronco, the Aston Martin DBX, and then touch on other reborn names like the Honda Pilot. They also discuss how boring crossovers have taken over as the family car of choice in the United States and debate the merits of turbocharged V6 engines versus the classic American V8. Finally, we spend your money.Autoblog Podcast #562 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Jeep Gladiator leaked Hyundai Palisade and Honda Pilot teased Aston Martin DBX Ford Baby Bronco leaked Boring crossovers Ford F-150 2.7-liter EcoBoost Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: Podcasts LA Auto Show Aston Martin Ford GMC Honda Hyundai Jeep Truck Crossover SUV honda pilot jeep gladiator aston martin dbx hyundai palisade ford baby bronco

F1 to offer track rides with Alonso, Verstappen, Hakkinen

It's not often that a Formula 1 fan gets to experience what an F1 track feels like from the point of view of a racing driver. An in-car camera just goes so far, and tracks are not always open for the public, or even for track days. Now, a special Hot Laps program announced by Formula 1 and Pirelli means some lucky participants are able to take part in ridealongs on the same F1 tracks where all the racing action happens. The first two manufacturers that have announced their participation are Aston Martin and McLaren, and as a result the Vantage and 720S will be used in the program. More car manufacturers have reportedly signed up, and they will be named in the near future. The first Hot Laps will be driven at the 2018 Bahrain GP. The best is still to come. The professional racing drivers that have enlisted for the Hot Laps program are Daniel Ricciardo and Max Verstappen for Aston Martin, and the McLarens will be driven by Mika Hakkinen, Lando Norris, Fernando Alonso and Stoffel Vandoorne. Imagine being taken for a ride by such wheelmen! Just doing a grocery run with Alonso behind the wheel would probably be exciting enough, let alone getting a track experience. Of course, the one thing that hasn't yet been mentioned is the price. We can't imagine a lap can be very modestly priced in this case, but it will sure be a once-in-a-lifetime thing. Unless you can afford two laps, that is. Related Video: Motorsports Aston Martin McLaren Luxury Performance Pirelli Max Verstappen lando norris