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Aston Martin eyes US market for growth

Aston Martin chief executive Andy Palmer is sitting in a rustic Tuscan villa on a sweltering summer night, but his mind is thousands of miles away. He's ruminating on the United States, a lucrative market that could secure Aston's future as an automaker that has proved elusive for decades. The reason? Aston has an identity crisis. Sure, Americans know what Aston Martin is. Mostly. Palmer compares it to the British game of cricket. Many Americans have heard of it. They might even have a vague notion of what it is, but that's about as far as things go. It's the same with Aston. Candidly, Palmer places the blame squarely on his company, admitting Aston executives have been complacent about America. "We've got some work to do in the United States. I think we have assumed that you guys get it because you speak our language," he told a group of mostly US journalists at the launch of the 2017 DB11. That ends now, Palmer said, and Aston's plan to fix the problem will come into sharper focus with the launch of the DBX crossover for 2019. The utility vehicle was designed for an American buyer because the US market is SUV heavy. The target consumer? Someone named Charlotte, a 42-year-old from Southern California. Palmer describes her as someone who wants an elevated ride height and functionality. "She's looking for that safe, secure feeling," Palmer said. The company is adding 750 people and building a factory in Wales to produce the DBX. The site will be able to make 7,000 units annually, which dovetails with Aston's goal of making 7,000 sports cars per year. It's an ambitious plan for a company that made 3,615 cars in 2015 and posted an operating loss. This potential growth is still a few years off, meaning the brand's new DB11 must be a success. Early signs are trending well, and Aston had taken 2,000 orders by the end of June. After that, the company will redesign the Vanquish and Vantage and add the usual open-top variants. Aston's investors have already funded the sports cars and the DBX, and product development spending rose 40 percent in 2015. Aston's ownership group includes a Kuwaiti consortium, Italian backers, and a minority stake held by Daimler, which provides technology like infotainment and V8 engines. In total, Aston plans seven new vehicles in six years.

Daniel Craig's personal James Bond Aston Martin is for sale

LOS ANGELES — James Bond is parting with his personal Aston Martin. Actor Daniel Craig, who has played the British spy known as 007 in four films, is auctioning for charity the limited-edition vehicle made for him by Aston Martin four years ago, Christie's auction house said on Thursday. Aston Martin cars have appeared in Bond films over nearly 50 years, beginning with 1964's "Goldfinger" in which Sean Connery drove a silver Aston Martin DB5. The brand has appeared in all four Bond films starring Craig. Craig's personal car is a 2014 Vanquish that Aston Martin produced just 100 examples of to celebrate its 100th anniversary. Craig's vehicle is, naturally, number 007. "It was an homage, really, to his career," Becky MacGuire, director of Christie's' The Exceptional Sale, said in an interview. "What he's brought to the Bond character has been so appreciated by the company and, of course, zillions of fans." The vehicle has a midnight blue exterior and dark blue luxury leather interior chosen because of Craig's preference for denim and dark colors, Christie's said. Proceeds from the sale will benefit New York-based charity The Opportunity Network, which helps students from disadvantaged communities achieve their college and career goals. Craig and his wife, actress Rachel Weisz, both sit on the organization's board of directors. The car's value is estimated at $400,000 to $600,000. It will be displayed at Christie's showroom in Los Angeles from Feb. 27 to March 3 before moving to New York, where it will be auctioned on April 20 as part of Christie's annual decorative arts masterpiece sale called The Exceptional Sale. Last year, Craig said he will reprise the role of James Bond one last time. The film is expected to be released in U.S. cinemas on Nov. 8, 2019.Reporting by Nichola Groom Related Video:

Aston Martin and Daimler continue talks on SUV project, CEO required

The Aston Martin Lagonda SUV concept revealed at the 2009 Geneva Motor Show didn't earn the plaudits the company is used to when it reveals new models, and it has lived an uncertain life ever since. Thought to have been scrapped along with the entire revival of the Lagonda brand, then thought to have been resurrected due to Chinese, Middle Eastern and Russian demand, another year passed before we heard more definitive talk about an Aston Martin expansion when AutoCar reported that the Lagonda could be built on one of Mercedes-Benz's AMG SUV platforms.
A report in Automotive News Europe indicates plans have gotten serious, its unnamed sources saying that the English carmaker is talking to Daimler "to extend their cooperation to building an SUV." Neither Daimler, Aston Martin nor Investindustrial, the managing partner among Aston Martin's ownership consortium, would comment. But with Investindustrial having pledged to expand the range, competitors like Bentley, Maserati and Lamborghini getting into the SUV racket and clear demand from current and future customers, it's easy to believe Aston Martin is working hard to put the pieces together.
One further potential bump on the road to an Aston SUV is the company's search for a new CEO. Ulrich Bez relinquished to top spot at the company at the end of 2013, and Aston reportedly will not finalize its model strategy without a new CEO in place.