2008 Aston Martin Vantage Roadster Sportshift Automatic on 2040-cars

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Aston Martin wants to be the Hermes of the car world

Aston Martin doesn't want its wealthy potential customers to perceive the brand as just another sports car maker. The company wants to transform those perceptions so that buyers see its products as luxury goods on par with high-end accessories. If this change can successfully bring in more cash, the business could consider an initial public offering in the coming years. "We seek to position ourselves as the automotive equivalent of Hermes, not as the counterpart of Ferrari." CEO Andy Palmer explained the change to Bloomberg, referencing the boutique French brand. The desire to change buyer impressions comes as Aston Martin pivots away from a focus predominantly on sports cars and more towards high-performance luxury vehicles. For example, the company already has sedans in the lineup like the Rapide and Lagonda Taraf. The future range will also reportedly include an electric Rapide and another Lagonda. The production version of the DBX crossover (concept above) will add one more segment around 2019. However, Aston Martin won't completely abandon coupes because the DB11 will arrive in 2016, and a new Vanquish and Vantage will eventually follow. For Aston Martin to have a future, Palmer believes the company needs to look in new directions, especially with models like the DBX. According to Bloomberg, execs there hope that appealing to more customers could help the business see a net profit in the next three years, which hasn't happened since 2010. To save even more money going forward, the business recently cut 15 percent of its workforce mostly from white collar employees. Featured Gallery Aston Martin DBX: Monterey 2015 View 16 Photos News Source: BloombergImage Credit: Copyright 2015 Drew Phillips / AOL Aston Martin Crossover Luxury Performance Sedan aston martin rapide aston martin lagonda aston martin dbx

Aston Martin DBS Superleggera Volante is coming soon for $329,100

You've seen the coupe and read the reviews. You've seen the spy shots filtering out of the Nurburgring. And now you've finally, digitally and officially, seen the Aston Martin DBS Superleggera Volante. It's exactly what you'd expect — take the DBS Superleggera, keep its twin-tubrocharged 5.2-liter V12 engine and eight-speed automatic transmission, ditch its hardtop in favor of a folding convertible mechanism, add a drop of sunshine and a copious extra dose of wailing exhaust note, stir and enjoy. Aston Martin boasts that the DBS Superleggera Volante's top speed of 211 miles per hour matches that of the coupe and makes it the fastest convertible ever to roll out of Gaydon. Its quoted 0-62 mph time of 3.6 seconds (.02 seconds behind the coupe) and 0-100 time of 6.7 seconds means it's no slouch in the acceleration department, either, despite its quoted dry weight of 4,107 pounds. Fortunately, that heft (375 pounds more than the coupe) is distributed equally over the front and rear wheels. A revised aerodynamics package that includes a front spoiler and airdam, side strakes that are deeper than those of the coupe, a double rear diffuser and a so-called Aeroblade II all combine to deliver 390 pounds of downforce. That's just 6.6 pounds less than the coupe, despite the inherent aero penalty caused by the removal of the roof. It takes just 14 seconds to open and 16 seconds to close the soft top. At 10.2 inches, Aston says the folded roof stack is the smallest in its segment, and the top is offered in eight colors. A twill carbon fiber mesh finish is optional for the windshield surround, as well as the rear tonneau cover. Want one? You'll have to wait for the third quarter of 2019 to order the DBS Superleggera Volante in the United States. And you'll need a check for $329,100.

The Aston Martin Valkyrie and its V12 sound insane

Formula 1 is where the mind goes when we listen to this teaser engine clip of the Aston Martin Valkyrie hypercar. And we're not talking about the lame-sounding turbo cars they're racing now. No, this sound brings to mind the stupid-high-revving machines of the 2000s. It makes sense too, because we've been told that the 6.5-liter naturally aspirated V12 engine is loosely based on Cosworth's 2.4-liter V8 it made for Formula 1. Rumors place the Valkyrie engine somewhere around 1,000 horsepower with a kinetic energy recovery system providing even more thrust. We've seen a number of reports putting the final combined figure around 1,130 hp, but the actual number will remain a mystery for the time being. The sound of "THE" GREAT British car company! Thank you @Cosworth @redbullracing #AstonMartinValkyrie #NaturallyAspirated#V12 pic.twitter.com/HmEICj29uH — Andy Palmer (@AndyatAston) October 3, 2018 This video with the Valkyrie's soundtrack layered behind it comes courtesy of Aston Martin CEO Andy Palmer. Dramatic renderings of the Valkyrie cycle through in the background, but the noise is what we're paying attention to here. The engine's redline is reportedly 11,000 rpm and we don't doubt it after listening to the soundtrack more than a few times. No other production car revs that high — even LaFerrari tops out at 9,250 rpm. The team definitely has the engine working, and production is slated to kick off sometime in 2019. We'll be waiting impatiently until then to hear that insane V12 in person. Related Video: Aston Martin Coupe Performance Supercars hypercar Aston Martin Valkyrie