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Aston Martin eyes US market for growth

Aston Martin chief executive Andy Palmer is sitting in a rustic Tuscan villa on a sweltering summer night, but his mind is thousands of miles away. He's ruminating on the United States, a lucrative market that could secure Aston's future as an automaker that has proved elusive for decades. The reason? Aston has an identity crisis. Sure, Americans know what Aston Martin is. Mostly. Palmer compares it to the British game of cricket. Many Americans have heard of it. They might even have a vague notion of what it is, but that's about as far as things go. It's the same with Aston. Candidly, Palmer places the blame squarely on his company, admitting Aston executives have been complacent about America. "We've got some work to do in the United States. I think we have assumed that you guys get it because you speak our language," he told a group of mostly US journalists at the launch of the 2017 DB11. That ends now, Palmer said, and Aston's plan to fix the problem will come into sharper focus with the launch of the DBX crossover for 2019. The utility vehicle was designed for an American buyer because the US market is SUV heavy. The target consumer? Someone named Charlotte, a 42-year-old from Southern California. Palmer describes her as someone who wants an elevated ride height and functionality. "She's looking for that safe, secure feeling," Palmer said. The company is adding 750 people and building a factory in Wales to produce the DBX. The site will be able to make 7,000 units annually, which dovetails with Aston's goal of making 7,000 sports cars per year. It's an ambitious plan for a company that made 3,615 cars in 2015 and posted an operating loss. This potential growth is still a few years off, meaning the brand's new DB11 must be a success. Early signs are trending well, and Aston had taken 2,000 orders by the end of June. After that, the company will redesign the Vanquish and Vantage and add the usual open-top variants. Aston's investors have already funded the sports cars and the DBX, and product development spending rose 40 percent in 2015. Aston's ownership group includes a Kuwaiti consortium, Italian backers, and a minority stake held by Daimler, which provides technology like infotainment and V8 engines. In total, Aston plans seven new vehicles in six years.

Aston Martin signs Letter of Intent for technical partnership with AMG

A little over two months ago came reports that Daimler and Aston Martin were in talks, again, about "supply and technical-cooperation agreements." The next step has been taken with Aston Martin announcing that it has signed a Letter of Intent that looks "towards a technical partnership" with Mercedes-AMG GmbH, and the two companies aiming to have definitive agreements done by year's end.
While it will get to use certain electric and electronic components from AMG, the true golden egg for the maker of the Vanquish will be the ability to develop a new line of "bespoke V8 powertrains" that will be fitted to "a new generation of models." In return for opening up the larder, Daimler will get a non-voting stake of up to five percent of Aston Martin.
Nothing else is being said about the tie-up for the moment, but there's a press release below with a few more details.

Aston Martin Vantage AMR equipped with a stick shift to honor Le Mans win

Where and how a car debuts can say a lot about that vehicle. With the newest Aston Martin, the message is clear: It's all about the lasting visceral connection between driver and automobile. The Vantage AMR, with a manual transmission and a twin-turbocharged V8, debuted today at the 6 Hours of Spa-Francorchamps, the second-to-last race in the 2018-2019 FIA World Endurance Championship. Of the 200 examples, 59 will be available with special "Vantage 59" trimmings. We've known a manual-transmission Vantage was on the way for some time, but as our previous report said, this is the first time the Mercedes-AMG-sourced engine has been paired with a stick. So it expectedly took some time to develop. The brawny power source beneath the Vantage's hood is a 4.0-liter twin-turbocharged V8. It is rated at 503 horsepower at 6,000 rpm and 461 lb-ft of torque at 2,000 rpm. It has a top speed of 195 mph and has a claimed zero-to-60 time of 3.9 seconds. The AMR's stats are slightly down from the base Vantage due to use of the Graziano-developed seven-speed transmission. The automatic Vantage offers 505 lb-ft of peak torque and has a listed zero-to-60 time of 3.6 seconds. In part due to the change from automatic transmission to manual, the AMR is significantly lighter than the regular Vantage. Switching to standard carbon ceramic brakes also helped the AMR come in 209 pounds lighter, yet Aston says the car maintains its nearly even 50-50 weight distribution. Several technologies aim to keep the AMR's motorsport-inspired driving feel as smooth, quick and efficient as possible. The AMR has a limited-slip differential, adaptive damping (with Sport, Sport+, and Track modes), and AMSHIFT, Aston Martin's version of heel-toe-mimicking rev-matching. The driver selectable transmission aid also allows for full-throttle upshifting. Although Aston Martin is earning the attention and admiration of purists by building a Vantage with a manual transmission, not everybody will be lucky enough to get one. Production is limited to 200 units, with 59 of those cars offered in an extra-limited-edition "Vantage 59" spec (this was similarly done to the DBS). Honoring 60 years since the DBR1's win at the 1959 24 Hours of Le Mans, all Vantage 59 cars will wear Stirling Green and Lime suits. Inside, they get Dark Knight leather, Alcantara trim, and Lime accents. The remaining 141 cars are offered in Sabiro Blue, Onyx Black, China Grey, or White Stone.