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Aston Martin underscores its independence with the DB11

Aston Martin's future looked murky under private ownership after it was cast off by Ford in 2007. The British icon had an aging lineup and seemingly little chance to weather the looming economic storm and transform into a modern automaker. Nearly a decade later, Aston has defied doubters and reaffirmed its independence, which was embodied by the 600-horsepower DB11 revealed this week at the Geneva Motor Show. This high-powered sports car is a microcosm of Aston's strategy and capabilities. The 5.2-liter V12 was developed in-house and uses twin turbochargers to outgun the old naturally aspirated 6.0-liter 12-cylinder. The aluminum platform and sleek, contemporary design are all Aston. These are the pillars of its so-called second century plan. "This is not only the most important car that Aston Martin has launched in recent history, but also in its 103-year existence," CEO Andy Palmer said in a statement. "The DB11 rightfully places Aston Martin once again as a leading brand in the luxury automotive market." Aston also knows its limitations under private stewardship, which is why it tapped partner Daimler for the infotainment system. The German giant holds five percent of Aston, which is owned by a Kuwaiti consortium and an Italian equity group. Aston leadership chose the areas that defined the company's future and outsourced the non-essentials. That strategy allowed it to focus on making the DB11 true to the company's heritage. Sure, it faces challenges against stiff competition from high-end sports-car makers, but it's already gaining traction. "[It] will have to prove the company's new platform and powertrain technology while generating solid profits," IHS analyst Tim Urquhart wrote in a research note. "However, the omens for Aston are good, with over 1,000 advanced orders already." Even though Aston has ambitious plans to expand its product portfolio with a crossover and electrified vehicles, the DB11 remains the flagship. In 2007, many would have questioned if this car was even possible. Now the question is: What's next? News & Analysis News: Fiat Chrysler CEO Sergio Marchionne wants to partner with Apple to build its car, according to Bloomberg. Analysis: Sure he does. A lot of carmakers probably do. Sergio isn't shy about partnerships. This is the guy who turned an earnings call into a manifesto on industry consolidation and used a bizarre hugging analogy to illustrate his pursuit of General Motors. In this case, he's right.

2020 Aston Martin Vantage Road Test | Old-school road trip in a new-school Aston

Our roads may be virtually empty, with Americans all cooped up and nowhere to go. But with jet planes and TSA lines looking iffy and icky for the foreseeable future, the great American road trip is poised to reclaim its preeminence in travel. To test that post-pandemic theory, in a purely theoretical way, I requisition a 2020 Aston Martin Vantage for a daytrip from New York to the Catskills. It’s the kind of high-character “import” sports car that once defined the breed, before corporate imperatives watered the character down. AstonÂ’s two-seater is nakedly beautiful, flawed-yet-fabulous, and expensive as hell. But if you drive the Vantage and donÂ’t fall head-over-loafers, IÂ’d accuse you of not caring for sports cars at all. ItÂ’s as alive and engaging as any sports car out there, a 509-horsepower firecracker that rewards skilled drivers – or dings them for mistakes – in defiance of the trend toward all-wheel-drive automatons. As for the Catskills, itÂ’s in the midst of its own explosive comeback. This rough-hewn mountain region, a convenient two hours north of Manhattan, was once the prime vacation destination of the Northeast, so popular in the late 19th century that a 1,200-room luxury hotel was required just to gaze at some waterfalls, with guests including U.S. presidents and Oscar Wilde. Through the 1950s and 60s, it continued to be the pipeline to nature for Jewish families and other northeast tourists. Their summer camps and sprawling “Borscht Belt” resorts and nightclubs mythologized in films like Dirty Dancing and now televisionÂ’s The Marvelous Mrs. Maisel, which has fetishized Catskills nostalgia to a truly marvelous degree. Then came airline travel, and affordable tickets to Miami Beach and other exotic warm-weather locales. Like a Palm Springs of the east, the Catskills fell into steep decline. The region became a punch line of corny kitsch. As with Palm Springs, fashion has come full circle: The Catskills and adjacent Hudson Valley are red-hot again, rediscovered by Brooklynites especially as a magical spot for affordable second homes, or permanent moves to open farm-to-table restaurants, curated antique shops and other bastions of rustic hip. The Vantage lures me from coronavirus lockdown like a movie idol waving outside my Brooklyn window, for a cannon-shot recon run to Woodstock.

Aston plans Tesla-fighting 800-hp electric Rapide

Aston Martin is taking direct aim at the top versions of the Tesla Model S with a plan to launch a battery electric Rapide sedan boasting 800 horsepower, all-wheel drive, and a 200-mile range within the next two years. Company CEO Andy Palmer confirmed the vehicle's development to Automotive News during the Pebble Beach Concours d'Elegance. A test mule to engineer the powertrain was already on the road, Palmer asserted. The electric Rapide would join the internal combustion version, rather than replace it, and the BEV would likely remain a niche product with just a few hundred per year carrying a price between $200,000 and $250,000. Palmer indicates the model would prioritize performance. "I think that the fact that you could drive a few laps of a decent race course or race it around the Nordschleife is much more interesting than doing 500 meters in Ludicrous mode," he said to Automotive News, taking a swipe at Tesla's latest upgrade. Palmer has referenced the electric Rapide before. Earlier this year, he said that power would be a major priority for it. Aston Martin has also received help on the project from an undisclosed Silicon Valley partner, but Palmer said the collaborator wasn't Tesla. "If you want to keep making V12 engines, then you've got to do something at the opposite end of the spectrum," Palmer said about the company's strategy to Automotive News. The Rapide is just the first step in the brand's electrification, and the DBX is also under development for the next decade in EV, plug-in hybrid, and internal combustion versions. The crossover concept debuted at the 2015 Geneva Motor Show as an EV.