2007 Aston Martin Vantage on 2040-cars

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Aston Martin to race with solar power

Aston Martin may be more about luxury GTs than performance-obsessed supercars, but when it comes to racing, it's no holds barred. Aston Martin Racing has developed competition-spec versions of the Vantage and DB9, and even done a few LMP1 prototypes. But while some have been powered by V8s and others by V12s, the one underlying commonality is that they have all – in contrast with championship-winning diesel and hybrid prototypes – been powered exclusively by internal-combustion engines burning gasoline. That's what makes this announcement noteworthy. At Le Mans last weekend, the factory team announced a partnership with the Hanergy Global Solar Power & Applications Group that will see solar panels installed on the roof of the Vantage GTE it fields in the World Endurance Championship. Only the thin panels won't be powering the wheels, boosting the engine somehow or powering the batteries for a hybrid assist. They'll be used to power the air conditioning system. Which may seem inconsequential, but when you consider that the AC typically saps power from the engine – and it can sap quite a lot on a hot race day – that could amount to a serious performance advantage while keeping the drivers comfortable. While the system wasn't ready to use at Le Mans last weekend, temperatures at the French track don't get too high, so the air-con wouldn't likely be a big factor. The team (operated on Aston's behalf by Prodrive) does expect, however, to have the system up and running in time for next round at the Circuit of the Americas in Austin, Texas, where it can get insufferably hot. Aston and Hanergy also hope to install the system on the V12 Vantage GT3 and V8 Vantage GT4 it supplies to customer teams, and install solar panels on the roof of the new facility Prodrive is building in Banbury, UK. Aston Martin Racing Joins Hanergy in Solar-Powered Project Le Mans, 13 June 2014 - Banbury, 13 June 2014 - Aston Martin Racing has signed a partnership agreement with solar technologies experts Hanergy Global Solar Power & Applications Group, in a project exploring how the sun's energy can be used to improve race car performance at the pinnacle of sportscar racing, the FIA World Endurance Championship (WEC), starting with the 24 Hours of Le Mans this weekend (14-15 June).

Tesla loses top communicator Simon Sproule to Aston Martin

Looking for a new job? Have experience working in a frenetic environment, promoting cutting-edge mobility products for a demanding boss determined to change the way we travel on this planet, as well as how we trek to others? We hear Tesla Motors just might have an opening for such a person. Again. Simon Sproule, the electric automaker's vice-president of communications and marketing is vacating his cubicle after a mere six months in order to become the chief marketing officer (CMO) over at Aston Martin. That position had gone begging for a year until this appointment. Once he's settled into his new digs, Sproule will again be breaking rock with former Nissan associate Andy Palmer who himself recently took the top spot at the British luxury marque. The move comes at what seems like an inopportune time for Tesla. It has a big D product announcement – suspected to be an all-wheel-drive update of the Model S – scheduled just two days from now and the reveal of its "mass market" Model ? early next year. The company declined our offer to comment on the situation. Aston Martin, on the other hand, should be happy to finally have someone at the marketing helm, what with the recent dropping of the veil from its Lagonda sedan and what's likely to be a bevy of new product built on its forthcoming platform. News Source: PR WeekImage Credit: Haruyoshi Yamaguchi / Bloomberg via Getty Images Green Marketing/Advertising Aston Martin Tesla simon sproule

Aston Martin V12 Vantage V600 sends old model out with 600-horsepower bang

Time is nearly up for the outgoing Aston Martin Vantage coupe and convertible now that the new model has been released, but thanks to one fan of the car, it's going out in style. The company has created a special version of the Aston Martin V12 Vantage called the V600 at the request of a customer, and it will build just 14 of them, seven in each body style. It's apparently a tribute to the 1998 V8 Vantage V600, which had a supercharged V8 making 600 horsepower. Under the hood of this new iteration is a 600 horsepower naturally aspirated V12, which is even more potent than the V12 Vantage AMR. It's also exclusively paired to a seven-speed manual transmission. But the powertrain isn't the only unique aspect of the car. The hood is given a menacing bulge, and the louvered vents of the regular V12 Vantage have been replaced by more subtle circular holes arranged in a shape similar to the standard vents. The vents in the fenders have been changed as well, this time to something similar to those of the new Vantage. Up front, a grille shaped like that of the Rapide AMR replaces the normal one, and it has a unique mesh insert. In the back, the V600 gets a custom diffuser and quad exhaust tips. The interior features loads of carbon fiber, dark anodized aluminum trim and leather. Aston Martin didn't announce pricing for the V600, so it's fair to assume it's a lot. These special-edition cars are still available to purchase, though, unlike many special supercars that sell out before they're revealed. The company expects to deliver the cars in the third quarter of this year. Related Video: