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Aston Martin lead designer doesn't fear the future

Marek Reichman is the chief creative officer of Aston Martin, so he oversees the creation of some of the world's most desirable vehicles. This includes not only the production cars from the venerable British brand, like the DB11 coupe and convertible, or the all-new Vantage, but also "Specials." These limited-edition, extremely expensive, outrageous and drool-worthy custom vehicles are developed by Aston's special advanced engineering skunkworks, like the Vulcan and Valkyrie. And, now, with the revival and reimagining of Lagonda as an electric and autonomous ultra-luxury sub-brand, he's also responsible for creating a full line of vehicles to fill out its offerings — a limousine, a coupe and an SUV. Speaking at the global launch of the brand's new Vantage — long its best-selling vehicle and the entry-level gateway into the Aston universe — Reichman is cautiously optimistic about the future of the traditional sports car. In part, because he believes that some humans will always crave speed and feel. "Washing clothes became automated, building refrigerators became automated. Everything becomes automated, because we see it as advanced," Reichman says. "But there will always be a segment of the population that wants that experience. That engagement." Of course, as technology advances toward the alleged inevitability of our electric and autonomous future, and rules regarding who can own or drive what kind of car lead or follow, this segment may become increasingly restricted. Reichman lives in Oxford, England, which will become the first city in Europe to completely ban carbon-emitting vehicles in the start of the next decade, so he is well aware of these impending changes. "At the high performance end it might become the province of the rich, who will need private spaces to use these vehicles," he says. "But what will happen with the Morgans or the Lotuses of the world — the more accessible brands? There may still be a place for them." View 17 Photos This sense of possibility stems from Reichman's belief that the next generation can hold simultaneously divergent ideas. "I think there is always going to be a space for the personal need and desire for performance driving. I see it even in kids today," he says. "They believe in the world of electrification. That that is their inevitable future.

Aston Martin Rapide puts the future on display at CES

Aston Martin looks to be on the verge of a technological revolution. That includes a new platform, powertrain, design language... the works. And at CES, it's showing how its next generation of vehicles will incorporate new infotainment technologies, as well. Stemming from a partnership recently signed with Chinese company Letv (which we're not sure how to pronounce either), this Aston Martin Rapide S is decked out with bright tech. It has a 13.3-inch high-def touchscreen display in the center console, a 12.2-inch display in the instrument cluster, new speed-recognition technology, and remote services. All the features come from Letv's Internet of the Vehicle program. Few of these features are ground-breaking, but everything being relative, it's a big step for Aston Martin. After all, the British automaker makes almost all of its models based on a platform that dates back fifteen years, a V12 engine that's even older, and no transmission with more than a single clutch. But that's all about to change with a new generation on the horizon, and this demonstrator hints at just one way in which we'll soon see that transformation take shape. Related Video: LETV AND ASTON MARTIN REVEAL THE AUTOLINK RAPIDE S AT CES 6 January 2016, Las Vegas USA: Leading global technology company Letv and luxury sports car brand Aston Martin today revealed at the Consumer Electronics Show the first results of their collaboration – an Aston Martin Rapide S incorporating the latest Letv Internet of the Vehicle (IOV) system. Aston Martin and Letv signed a memorandum of understanding (MOU) on December 3rd 2015 to confirm research projects that include the development of connected electric vehicles through to manufacturing consultation on future electric vehicles. The ideation and engineering of the Aston Martin Rapide S project has been led by the Letv IOV team and has focused on a new concept for the centre console and instrument panel. The center console is now a 13.3 inch HD touch screen and the instrument panel is now a 12.2 inch screen incorporating electronic instrumentation and gauges. The original human-machine interaction (HMI) has also been updated by integrating Letvs latest speech recognition technology. Letv first showed its Autolink system in November 2015, the first time the technology company had released a product specifically developed for automotive applications.

Tom Brady, Aston Martin team up for special-edition Vanquish S

If we were to ask you what person comes to mind when we say the words "Aston Martin," who would it be? James Bond? No, are you crazy? New England Patriots quarterback Tom Brady is the person synonymous with Aston! Ok, no, not really, but the man has been involved with the company for a little while, having partnered for some sort of content series and a custom Vanquish S. Now that custom car, called the Tom Brady Signature Edition and built by Aston Martin's specialty vehicle division Q, has been revealed, and it's a seriously exclusive car with just 12 units being produced. For those who don't follow football, the production run of 12 cars isn't random. Brady's number on the field is 12, thus the number of cars produced. It also makes an appearance in a "TB12" logo found in badges on the exterior, and embossed on the seats. And of course, Brady's signature is found on the car, too, in the form of door sill plates. The badges aren't the only special touches added by Aston Martin's Q branch. The car features an array of carbon fiber body parts such as the grille, front splitter and rear diffuser. The whole car is painted a dark blue called Ultramarine Black, and it's complemented by a black leather interior. The interior also has a bit of blue lighting. It should be noted though that most of these cosmetic changes are also available on the regular Vanquish S models. These cosmetic additions and the exclusivity will cost you quite a bit of cash. According to ESPN, the car runs $359,950. Considering that a standard Vanquish S Volante starts at $311,650 before destination, and it can be customized however you'd like, even to look like a Tom Brady edition car, we would go that route. You could save even more money going with a coupe, which starts at $293,650 before destination. We also wonder if Brady will buy one of his special-edition cars, since ESPN reports he doesn't get one as part of his Aston Martin partnership. Related Video: Featured Gallery Aston Martin Vanquish S Tom Brady Signature Edition by Q News Source: Aston Martin, ESPN.comImage Credit: Aston Martin Celebrities Aston Martin Convertible Luxury Performance aston martin vanquish q by aston martin tom brady