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Aston Martin names new regional chief for the Americas

Aston Martin has named a new president for the Americas region. Starting October 26, the role will fall to Laura Schwab, who joins Aston from rival Jaguar Land Rover. The Louisville, KY native is a graduate of the law school at the University of Kentucky. She worked in the technology sector in Southern California before embarking on a career in the automotive industry, working for JLR in a variety of marketing and communications posts. She has served for the past year and a half as JLR's marketing director, having previously worked in Land Rover's North American office in a variety of capacities. In her new job, Schwab will be responsible for all of Aston Martin's activities in the Americas, including the United States, Canada, Mexico, and South America. She'll be working out of the company's regional headquarters in Irvine, CA, reporting to directly global sales director Christian Marti. Pictured above is the DB10 created for the latest James Bond movie, on display in Monterey this summer. "Laura is an excellent addition to the Aston Martin team. Throughout her career in the automotive business, Laura has demonstrated an ability to implement marketing and retail programs to drive growth," said Aston Martin CEO Andy Palmer in the statement below. "As we embark upon delivery of our six-year 'Second Century Plan' the Americas region offers a considerable opportunity and I look forward to Laura applying her skills to help us grow awareness of the Aston Martin brand in this region." Related Video: ASTON MARTIN APPOINTS LAURA SCHWAB AS NEW AMERICAS REGIONAL PRESIDENT 2 October 2015, Gaydon: Aston Martin is pleased to announce the appointment of Laura Schwab as President for Aston Martin The Americas, reporting to Global Sales Director Christian Marti, effective 26 October. Laura joins Aston Martin from Jaguar Land Rover where she worked most recently as Marketing Director, leading marketing communications, experiential events, sponsorships, product marketing, customer engagement and corporate social responsibility. Based at the company's regional headquarters in Irvine, California, Laura's role as Regional President embraces sales and service, public relations, brand marketing and communications to both Aston Martin's customers and 46 dealers in the region, spanning the United States, Canada, Mexico and South America.

Aston Martin partners with Chinese company to make RapidE by 2018

Aston Martin intends to launch a production version of the electric RapidE concept by 2018, and a partnership with Chinese company LeEco should make that quick timeline possible. The deal brings the British brand a significant step closer to its goal of offering a more electrifying lineup. Under this deal, Aston Martin and LeEco will develop the battery and powertrain tech for the RapidE together, and they'll also work out how to produce the electric sedan. According to the announcement, some of these innovations might show up in Faraday Future vehicles because LeEco is the new name for LeTV, which is backing the mysterious EV startup. Aston Martin CEO Andy Palmer confirmed development of the electric Rapid last spring and later said the company already had a test mule. Rumors suggest the all-wheel drive EV could be astoundingly powerful with between 800 and 1,000 horsepower. A single-charge range of 200 miles is also possible. However, the British company might produce only a few hundred RapidE's a year at prices between $200,000 and $250,000 each, which would make it a niche product for the boutique brand. The RapidE's high price and low production would keep the sedan out of the mainstream, but the model's development could allow Aston Martin to hone its EV prowess for the more mainstream DBX electric crossover. The CUV is due around 2019. ASTON MARTIN AND LEECO PARTNER TO CO-DEVELOP ELECTRIC VEHICLE Published: Feb 17, 2016 17 February 2016, Frankfurt, Germany: Leading global technology company LeEco and luxury sports car brand Aston Martin today signed a Memorandum of Understanding (MOU) towards the creation of a partnership that will develop a production version of the Aston Martin RapidE electric vehicle concept. It is anticipated that the partnership will see the two companies working together in developing and manufacturing RapidE, with potential for adding a range of next-generation connected electric vehicles on behalf of Aston Martin, LeEco and Faraday Future. This new signing extends the existing collaboration between the two companies. In January 2016, LeEco and Aston Martin revealed the first results of their partnership – an Aston Martin Rapide S incorporating the latest Letv Internet of the Vehicle (IOV) system.

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