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Tesla loses top communicator Simon Sproule to Aston Martin

Looking for a new job? Have experience working in a frenetic environment, promoting cutting-edge mobility products for a demanding boss determined to change the way we travel on this planet, as well as how we trek to others? We hear Tesla Motors just might have an opening for such a person. Again. Simon Sproule, the electric automaker's vice-president of communications and marketing is vacating his cubicle after a mere six months in order to become the chief marketing officer (CMO) over at Aston Martin. That position had gone begging for a year until this appointment. Once he's settled into his new digs, Sproule will again be breaking rock with former Nissan associate Andy Palmer who himself recently took the top spot at the British luxury marque. The move comes at what seems like an inopportune time for Tesla. It has a big D product announcement – suspected to be an all-wheel-drive update of the Model S – scheduled just two days from now and the reveal of its "mass market" Model ? early next year. The company declined our offer to comment on the situation. Aston Martin, on the other hand, should be happy to finally have someone at the marketing helm, what with the recent dropping of the veil from its Lagonda sedan and what's likely to be a bevy of new product built on its forthcoming platform. News Source: PR WeekImage Credit: Haruyoshi Yamaguchi / Bloomberg via Getty Images Green Marketing/Advertising Aston Martin Tesla simon sproule

Aston Martin previews EV conversions with electric 1970 DB6 Volante

If you're a fan of classic British sports cars, and you're concerned about the environment, the future is looking pretty bright. Similar to what Jaguar is preparing for old E-Types, Aston Martin has just announced that it is developing "cassette"-type electric powertrains that it can drop into classic Aston models. By "cassette," the company means that the whole powertrain assembly can be easily bolted into an existing Aston Martin, and just as easily be replaced by the original internal combustion engine if desired. The first car to undergo the electric conversion is a 1970 Aston Martin DB6 Volante, and the prototype powertrain bolts up to the factory engine and transmission mounts. If it weren't for a photo showing it plugged into a charger, it would be impossible to tell that it had an electric motor under the skin. Even the interior looks unchanged. Aston Martin says that a small screen has been added that displays motor and battery management, but we can't find it in the photos. This is a stark contrast to the Jaguar E-Type Zero Concept that featured a modern interpretation of the original interior. Aston Martin didn't reveal any detailed specifications of the powertrain, though. So horsepower and range are complete mysteries at the moment. Aston did note that production examples of this powertrain will use components from the very limited-production Rapide E. That sedan used dual motors for 610 horsepower and 700 pound-feet of torque. Surely the conversion kit will only use one motor for packaging, and since the Rapide E's full power would be unnecessary and deviate far from the original performance and character of the classic car. Also, Aston claimed a range of over 200 miles for the Rapide E, but classic conversions may be less due to space restrictions. Something closer to the E-Type Zero's 170-mile range seems likely, and coupled with DC fast charging, should be more than enough for a car that likely won't be driven as often or as far as a more modern vehicle. Exact timing and availability still have yet to be announced. Aston only said that it plans to start on conversions sometime in 2019. Since Aston plans on delivering Rapide E models toward the end of 2019, the year is shaping up to be a big one for electric Astons. Related Video:

Aston Martin says its fleet will go all-hybrid

British luxury carmaker Aston Martin says it plans to convert its entire six-car lineup to hybrid powertrains, with CEO Dr. Andy Palmer telling the Financial Times (subscription required), "We will be 100 per cent hybrid by the middle of the 2020s" and that 25 percent of all Aston Martins will be fully electric "by the end of the next decade." In June, the company announced it will produce the RapidE, its first all-electric car, in 2019, with a limited production run of 155 cars. The Rapide S, the model it's ostensibly based on, starts around $204,000. "RapidE represents a sustainable future in which Aston Martin's values of seductive style and supreme performance don't merely co-exist alongside a new zero-emission powertrain, but are enhanced by it," Palmer said in the statement. "The internal combustion engine has been at the heart of Aston Martin for more than a century, and will continue to be for years to come. RapidE will showcase Aston Martin's vision, desire and capability to successfully embrace radical change, delivering a new breed of car that stays true to our ethos and delights our customers." Palmer also told FT that while the company plans to source battery cells from overseas, it will develop its electric systems in-house. It is working with Williams Advanced Engineering in England on EV systems integrations for the RapidE. Aston is just the latest of a long line of automakers to announce electrification plans. Notably, Volvo recently announced that it would add some form of electrification to its entire fleet by 2019. Related Video: