1982 Aston Martin Vantage on 2040-cars

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Race Recap: 2014 24 Hours of Le Mans defines 'endurance'

Commenting on the rush of events that rocked beginning and end of the 24 Hours of Le Mans, Paul Truswell of Radio Le Mans said "the race is about the ability to endure, not just the ability of drivers to do what they do for a long time." The entire race machine, all the way down to the pit boards and radios, has to survive the stress and abuse of the entire day. This was the race to prove those words.
There were two Toyotas, two Porsches and three Audis, five of the seven led the race at some point, six of the seven ran in the top three. Toyota will be hugely disappointed that it didn't win when its car and drivers were so, so strong, but they gave Audi the kind of scare we haven't seen since the best of Peugeot's days, and Toyota did a better job of it even in the loss. Porsche blew away everyone's expectations, falling 3.5 hours short of a fairy tale ending that would have made Disney cry.
But Le Mans doesn't really do fairy tales. Well, not that fairy tale. Audi's Twitter handle during the event was #welcomechallenges. As usual, Le Mans answered for the entire field.

Aston Martin's model configurator puts the cars in the pits

For Formula 1 fans who dream dreams of Aston Martins, but aren’t likely to shop for one, thereÂ’s a new opportunity to build one in a virtual environment thatÂ’s more than appropriate: on the track. On the eve of the second Grand Prix of the season in Saudi Arabia, the British luxury car maker has unveiled a digital online configurator that places a custom-built Aston of oneÂ’s choice inside the racing teamÂ’s pit garage, where it is showcased alongside the AMR23 F1 car. Apparently the company is hoping the brand can capitalize with a publicity boost thanks to driver Fernando AlonsoÂ’s podium finish at the season-opening Bahrain Grand Prix earlier this month. Since “almost 90% of our customers are passionate about Formula 1,” AstonÂ’s marketing chief Renato Bisignani said that the garage setting--no signs of grease or dirt anywhere--works as “a key ingredient to our award-winning configurators success.” He said that more than half of AstonÂ’s buyers look in on the configurator “during their purchase journeys.” The Aston Martin configurator can be found at configurator.astonmartin.com. Related Video:

Aston Martin and Brough Superior go two-up on a range of motorcycles

With several auto and motorcycle shows yet to come before the end of the year, the back of the Tokyo Motor Show doesn't mean the end of teasers. Aston Martin has released the merest line drawing of its next collaboration, a project with the resurrected English bike maker Brough Superior Motorcycles (pronounced "bruff"). The tie-up will debut Nov. 5 at the EICMA motorcycle show in Milan, Italy, and Aston Martin says it "will showcase the integration of beautiful design and exquisite engineering in strictly limited-edition motorcycles." This will be the first time the carmaker's wings will appear on a motorbike. It'll be interesting to see how the partners merge what look like two divergent design philosophies. When Englishman Mark Upham brought Brough back to life in 2012, he asked Frenchman Thierry Henriette of Boxer Design to pen a new bike visually tied to the original Broughs from the 1920s. The SS100, re-creating Brough's most popular model, is compelling but not pretty nor sleek, hung throughout with weighty, overtly constructed metallic forms. The Anniversary and Pendine Sand Racer models are lighter, but just as art deco and cyberpunkish in ways that Aston Martin design is not. On the other hand, Brough was — and is — also known for using excellent materials, build quality and performance, and they aren't inexpensive. Plenty of overlap with the Gaydon car company there. Somehow out of all that will come, we are told, "the perfect balance between performance and design." Mercedes-AMG partnered with Ducati for a few years in the MotoGP racing series and on some AMG-themed bikes, then traded for a partnership with MV Agusta on the AMG-themed Solar Beam. However, those were basically paint jobs on bikes Ducati was already making. It sounds like Brough and Aston Martin intend a more involved venture — and "motorcycles," plural — between carmaker and bike builder than we've seen recently. We'll have more answers in two weeks.