1977 Aston Martin Vantage Series Iii Sport Saloon on 2040-cars

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Electric Aston Martin Rapide could be on the way

Aston Martin is looking into building an electric version of the Rapide to launch in the next two or three years. Andy Palmer, the company's new chief executive, said so to the Wall Street Journal at the New York Auto Show this week. A spokesman confirmed the plans to Autoblog. The project would bring in an as-yet undisclosed partner that could come from Silicon Valley, and while we don't know at this point just which company that would be, Palmer said it's not Tesla. Having formerly held senior positions at the Renault Nissan Alliance, Palmer has a wealth of experience with EVs that he brings with him to the British automaker that was recently infused with cash. This wouldn't be the first time that Aston would be experimenting with the prospect of electric propulsion. It showcased the DBX electric crossover coupe concept at the Geneva Motor Show, and even fielded a hybrid hydrogen-powered version of the Rapide in a 24-hour endurance race at the Nurburgring a couple of years ago. The Rapide is Aston's four-door model, based closely on the DB9. It was launched in 2010 after a concept version from 2006. After initially being produced under contract by Magna Steyr in Austria, Aston moved assembly back home in 2012. A revised Rapide S ensued the following year, upping output from its 6.0-liter V12 engine from 470 horsepower to 550 and swapping the six-speed automatic for an eight-speed. According to the WSJ, Palmer also confirmed a new crossover and large luxury sedan in the pipeline, the latter to compete with Rolls-Royce and both of which we expect will wear the Lagonda badge revived by the new Taraf launched in Dubai.

Aston Martin eyes US market for growth

Aston Martin chief executive Andy Palmer is sitting in a rustic Tuscan villa on a sweltering summer night, but his mind is thousands of miles away. He's ruminating on the United States, a lucrative market that could secure Aston's future as an automaker that has proved elusive for decades. The reason? Aston has an identity crisis. Sure, Americans know what Aston Martin is. Mostly. Palmer compares it to the British game of cricket. Many Americans have heard of it. They might even have a vague notion of what it is, but that's about as far as things go. It's the same with Aston. Candidly, Palmer places the blame squarely on his company, admitting Aston executives have been complacent about America. "We've got some work to do in the United States. I think we have assumed that you guys get it because you speak our language," he told a group of mostly US journalists at the launch of the 2017 DB11. That ends now, Palmer said, and Aston's plan to fix the problem will come into sharper focus with the launch of the DBX crossover for 2019. The utility vehicle was designed for an American buyer because the US market is SUV heavy. The target consumer? Someone named Charlotte, a 42-year-old from Southern California. Palmer describes her as someone who wants an elevated ride height and functionality. "She's looking for that safe, secure feeling," Palmer said. The company is adding 750 people and building a factory in Wales to produce the DBX. The site will be able to make 7,000 units annually, which dovetails with Aston's goal of making 7,000 sports cars per year. It's an ambitious plan for a company that made 3,615 cars in 2015 and posted an operating loss. This potential growth is still a few years off, meaning the brand's new DB11 must be a success. Early signs are trending well, and Aston had taken 2,000 orders by the end of June. After that, the company will redesign the Vanquish and Vantage and add the usual open-top variants. Aston's investors have already funded the sports cars and the DBX, and product development spending rose 40 percent in 2015. Aston's ownership group includes a Kuwaiti consortium, Italian backers, and a minority stake held by Daimler, which provides technology like infotainment and V8 engines. In total, Aston plans seven new vehicles in six years.

Catch these four Aston Martins in Bond 25, 'No Time to Die'

Unless Aston Martin is holding a trick up its sleeve, an Aston Martin Rapide E will not be appearing in the new James Bond movie "No Time to Die," as we'd previously thought. The film will, however, feature the Valhalla, the DBS Superlegerra, the V8 Vantage and the DB5, as confirmed by a recent tweet.  As the anniversary of when the first Bond film "Dr. No" was originally released in 1962, Oct. 5 has been deemed Global James Bond Day. To celebrate the occasion, two things were unveiled: the first movie poster for "No Time To Die" and Aston Martin's movie lineup. Playing to the 25th anniversary, Aston will include classic models, current cars, and future rides. Part of this news is not really news. We knew both the V8 Vantage and the DB5 would be in attendance, but the inclusion of both the DBS Superleggera and the Valhalla is a nice surprise. There's no word whether the DBS will be one of the "On Her Majesty’s Secret Service" special-edition examples, but we doubt it. The pairing of the Superleggera and the Valhalla sparks excellent memories of the epic Aston Martin DB10 vs. Jaguar C-X75 chase scene from "Spectre." We can only hope we're so lucky to see these cars in yet another romp. Few numbers about the Valhalla's powertrain have leaked, other than it will be mid-engined with a twin-turbocharged V6 with F1 tech, but it's doubtlessly capable of battling the DBS, which has a 715-horsepower twin-turbocharged 5.2-liter V-12.  We'll find out how involved each vehicle is on April 8, 2020, the day "No Time To Die" releases. Past, present and future. To mark the 25th Bond film, #NoTimeToDie, four of our cars will be featured in the film. From the classic DB5 and V8 Vantage, to the new DBS Superleggera and Aston Martin Valhalla, there is something for every Bond fan.#JamesBondDay@007 pic.twitter.com/cmKvswriHo — Aston Martin (@astonmartin) October 5, 2019 Celebrate #JamesBondDay with the first poster for #NoTimeToDie #Bond25 pic.twitter.com/EoU4PXhxwX — James Bond (@007) October 5, 2019