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Aston Martin bringing special Vantage, DB9 editions to Geneva

A European car show wouldn't be a European car show without the introduction of a new special-edition Aston Martin. And this year, Aston has two of them lined up to unveil at the Geneva Motor Show. First up we have the latest in a long line of N edition V8 Vantages. This one is called N430, and it will be available in both coupe and roadster bodystyles. It features the same 430-horsepower version of Aston's 4.7-liter V8 as the Vantage S (mated to either the six-speed manual or seven-speed sequential gearbox), and weight-saving measures like carbon-Kevlar seats and ten-spoke forged alloys help it hustle to 60 mph in 4.6 seconds en route to its 190 mph top speed. A new competition-derived aero package, retuned suspension, new steering ratios and a throatier exhaust aim to give the N430 a tighter, racier feel – as do the "club sports graphics packs" (that take their inspiration from GT racing versions of the Vantage) and dark-finish trim inside and out. Aston is also rolling out new Carbon Black and Carbon White editions of its DB9 that incorporate additional carbon-fiber trim to either complement or contrast with the exterior paint. Unfortunately, neither the V8 Vantage N430 or DB9 Carbon editions will be available in North America, so we'll just have to gaze at them from afar until we see them up close at the Swiss expo early next month. ASTON MARTIN UNVEILS TWO EXCLUSIVE NEW SPECIAL EDITIONS AT GENEVA - Striking V8 Vantage N430 builds on heritage of successful 'N' cars - Bold new styling options derive from N430's clear sporting pedigree - Debut of dramatic DB9 Carbon Black and Carbon White Aston Martin is unveiling two exclusive new special editions at the 84th Geneva International Motor Show. The great British sports car marque, now in its 101st year, is debuting a bold addition to its iconic V8 Vantage range as well as dramatic new special editions of the timeless DB9. Building on the appeal of the sports-focused Vantage range, and enhancing the enduring allure of Aston Martin's seminal GT, the DB9, the new models deliver eye-catching looks and classic elegance. V8 Vantage N430: race breeding, sports styling Pure, unadulterated fun is what lies at the heart of the new V8 Vantage N430. Honed on the track to excel on the road, N430 – available in Coupe or Roadster form – boasts a power hike to 436 PS at 7,300 rpm that brings its output up to that of the spirited V8 Vantage S.

Aston Martin Lagonda Vision Concept re-envisioned as zero-emissions luxury brand

After introducing the hand-built, limited-edition, one-million-dollar Lagonda Taraf saloon in 2015, Aston Martin is again reaching to its Lagonda heritage dating back to 1904. But while there's a new saloon concept to be presented, Lagonda has completely changed around it. The Taraf had a six-liter, 540-horsepower V12 under its hood: the new car has no engine and no hood. Instead, Aston Martin is turning Lagonda into what it calls the first zero emission luxury brand. The herald of the newly born Lagonda is the Vision Concept, and it showcases the design language Aston Martin is preparing for a 2023 launch. While Astons still embrace the internal combustion engine, the letter "O" in Lagonda's logo is re-purposed to stand for zero emissions. As per Aston's statement: "With no need to package a vast internal combustion engine, gearbox and transmission, Lagonda's designers could optimize the interior down to the smallest detail and then build up the exterior of the car around it. The Lagonda Vision Concept doesn't have a bonnet because one is not required." The production Lagonda is to be fully autonomous "on all routine circumstances and all recognizable roads." This means the steering wheel can freely move from the left side of the car to the right, or retract completely. Choosing to not do the driving isn't alien to Lagonda customers, as Aston Martin's Andy Palmer explains. "For owners of true luxury cars, autonomy has existed for over a century, in a carbon-based form called a chauffeur." He adds, "We imagine most Lagonda customers will choose to be driven, but whether by a person or a computer will be up to them. And if they want to drive themselves, the car will ensure that is a delightful and memorable experience too. Lagonda will provide that choice." The tall, airy cabin has been designed with the help of Savile Row tailors, and the armchair-like seats can be arranged to face each other. The seats aren't mounted on runners, but cantilevered arms. As for range, Lagondas will have been engineered for a real-world 400-mile range with solid-state batteries. There's "intelligent all-wheel-drive," with any wheel able to be given 100 percent of the available torque.

Aston Martin waxes poetic about the good life with The Art of Vanquish

Aston Martin markets itself as offering the classy alternative to hardcore sports cars. Its vehicles are certainly capable, but they are also sold as offering an extra dose of luxury to go along with their power. The company is leaning hard into that image in a new short film called The Art of Vanquish. Over the grumble of the coupe's V12, the announcer reads a poem about the metaphor of life's journey, and it positions the Vanquish as a symbol of progress. The film is interspersed with shots of luxury goods like thickly upholstered leather chairs and products from sound system maker Bang & Olufsen, men's clothier Hackett London and Swiss watchmaker Jaeger Le Coultre. The production team True Motion Pictures created the short and has also done projects for Audi and Sony, among other companies. Of course, the idea that Aston Martins and other luxury goods are a symbol of life's adventure is a little contrived. It's still just a car after all – albeit an absolutely gorgeous one. Still, the film is an opportunity for a closer look at the Vanquish, and its wonderful growl is featured throughout. Scroll down to watch the video and be swathed in its poetic concept of luxury. Aston Martin, 'The Art of Vanquish' from True motion pictures on Vimeo.