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Aston Martin rules out going downmarket

When Aston Martin sat alongside Jaguar under the Ford umbrella, the two had to be careful not to step on each other's toes. That kept the top end of Jaguar's sports and GT lineup at bay, and in the years since they parted company, Jaguar has steadily moved up-market with new versions of the XK and now with the new F-Type. But does that mean Aston Martin will in turn start offering cheaper models? "No, not at this stage," Aston's US chief Julian Jenkins told AutoGuide.com. "If there is an opportunity that we can sit comfortably within we will go after it." But for the time being, the V8 Vantage will remain the brand's entry-level model, coming in just under the $100K mark in base Vantage GT trim. Enthusiasts will remember the Cygnet, a version of the Toyota/Scion iQ which Aston reskinned and sold to customers looking for a more compact, economical mode of transportation without skimping on luxury. But that model never made it to North America, and lasted only a few years before being discontinued in 2013. More recently, Aston branched into the four-door market, first with the Rapide and now with the Lagonda Taraf. The Lagonda Taraf is a four-door luxury sedan initially launched in the Persian Gulf, but under consideration for additional markets. The company has been on and off the fence regarding launching a crossover SUV like the Lagonda concept it showcased at the 2009 Geneva auto show to lukewarm reception. If Aston were to proceed with such plans, it would be up against the likes of the upcoming Jaguar F-Pace, Bentley Bentayga and Maserati Levante.

Gold-plated Aston Martin DB5 model sells for $90k

Classic Aston Martins sell for big bucks at auction. So this news of a DB5 selling for a princely sum hardly comes as a surprise. But the model in question wasn't an actual DB5. It was a scale model. Created to celebrate the 50th anniversary of the legendary James Bond film Goldfinger, this 1:3 scale replica of the DB5 that Sean Connery drove in the movie was plated in 24-karat gold and signed by Sir Ken Adam, who designed the modified movie prop. Created by Propshop at Pinewood Studios, the model comes complete with radio-controlled machine guns, bulletproof shield and rotating license plate – just like the one in the movie. After registering interest from some 19,000 viewers from 129 countries, the model sold online for GBP55,000 ($90k) to one Mr. Robert Tyrrell, an English farmer and Bond fan. Proceeds benefit the National Society for the Prevention of Cruelty to Children. Aston Martin DB5 Model Sells for GBP55,000 in Online Charity Auction 17 September 2014 - Tonight, on the 50th anniversary of the World Premiere of Goldfinger, a unique 24k gold-plated third scale replica of James Bond's iconic Aston Martin DB5 was sold in a special online sale to benefit the NSPCC by Christie's and EON Productions for GBP55,000. It was bought by a farmer from Abingdon in Oxfordshire and was among the highlights of the five lots which made a total of GBP136,800 for the charity. The model was created by Propshop at Pinewood Studios and signed by legendary Bond Production Designer Sir Ken Adam. Bidding closed online this evening during an event in London's West End attended by Bond girl Shirley Eaton. Complete with radio controlled machine guns, bullet proof shield and revolving number plate, interest in the sale came from Bond fans around the world with more than 19,000 visitors from 129 countries to the special www.christies.com/goldfinger site. The buyer, Mr. Robert Tyrrell from Steventon, near Abingdon in Oxfordshire, an arable farmer with a collection of classic cars, said after his winning bid tonight: "I saw it at Goodwood this weekend and said 'I'll be having that!'. I am a Bond man, the first movie I saw was Thunderball and I was more than happy to support this worthy cause." A unique Goldfinger Seamaster 'Aqua Terra' wristwatch created by Omega to celebrate the anniversary of the film surpassed the pre-sale estimate ten times when it sold for GBP70,000.

Aston Martin CEO to personally inspect first 1,000 DB11s

The Aston Martin DB11 is going to be a significant vehicle for the British automaker and to ensure that new owners are getting a flawless vehicle, CEO Andy Palmer will be going the extra mile to personally inspect the first 1,000 models. According to a recent tweet by BBC Autos reporter Matthew Phenix, Palmer will be working overtime to give the first set of vehicles an extra dose of love. The CEO will also be placing an inspection badge, which bears his signature, onto every one of the DB11's V12 engines he looks over. Only 1000 Aston Martin DB11 V12's to be made with this particular inspectors plaque! pic.twitter.com/lkmMTJpGE8 — Andy Palmer (@AndyatAston) July 13, 2016 The idea of giving the DB11 more love over the rest of Aston's lineup makes sense as the DB11 is the first all-new vehicle to debut from the automaker since Palmer took over as CEO in 2014. The DB11 is the 10th car in the iconic DB lineage that began with the gorgeous DB1 in 1948. And with the DB line being the most successful model for the automaker, there's a lot riding on the new DB11. This isn't the first time a CEO has gone to extreme lengths to ensure that vehicles are up to snuff as Elon Musk reportedly slept in a sleeping bag on the factory floor for the production of the Tesla Model X. Hopefully Palmer's extra effort will pay off for the DB11. Related Video: Featured Gallery Aston Martin DB11 View 42 Photos News Source: @AndyatAston, @mattphenix Auto News Aston Martin Coupe Luxury Performance aston martin db11