Aston Martin Vanquish Silver Gray on 2040-cars

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Aston Martin makes RapidE electric car a limited edition after LeEco pulls out

Aston Martin was forced to scale back production plans for its first electric model after cash-strapped investment partner LeEco pulled out of the project, Chief Executive Andy Palmer told Reuters on Monday. The result, though, may be an even more exclusive car, aimed at customers who consider Tesla's top of the range $130,000 Model S to be a little too run of the mill. Aston Martin will build only 155 of its RapidE, about a third of the initial plan, and lean more heavily on Formula One engineering specialist Williams after the withdrawal of Chinese TV and smartphone vendor LeEco, Palmer said. The setback and Aston's response underscore the challenges and risks niche carmakers face as they scramble to address future demand for electrification from consumers and regulators. While the privately held Aston Martin brand benefits from the endorsement of fictitious spy James Bond, it lacks the backing of a large automotive parent that many rivals enjoy. "We've decided to make this car rare, which will obviously tend to push the price higher," Palmer said. "Aston Martin now plans to proceed independently, funding further development of RapidE by ourselves." Palmer agreed to be interviewed after sources told Reuters Aston Martin's partnership with LeEco had unraveled. Unveiling the alliance in February last year, LeEco and Aston pledged to launch an all-electric version of the Rapide S sedan in 2018. But the Chinese conglomerate has since slashed its electric car investments, including its U.S. startup Faraday Future's planned $1.3 billion factory in Nevada. Some Faraday suppliers, including seat maker Futuris and media provider Mill Group, have sued the company for non-payment, according to court records. Spokesmen for LeEco and Faraday did not respond to requests for comment on the end of the Aston partnership. Aston Martin declined to discuss its partner's business. $250,000 PRICE TAG Aston returned to profit in the first quarter, a decade after it was sold by Ford. Now owned by private equity groups Investindustrial and Kuwait's Investment Dar, the company is rolling out a new model each year under a taut recovery plan drawn up by Palmer, who joined from Nissan in 2014. Without LeEco's backing, the sports carmaker, based in Gaydon, Warwickshire, is pushing ahead as sole investor in the electric car, after paring down production and pushing back the launch date to 2019. The plan won board approval on June 21.

Tesla loses top communicator Simon Sproule to Aston Martin

Looking for a new job? Have experience working in a frenetic environment, promoting cutting-edge mobility products for a demanding boss determined to change the way we travel on this planet, as well as how we trek to others? We hear Tesla Motors just might have an opening for such a person. Again. Simon Sproule, the electric automaker's vice-president of communications and marketing is vacating his cubicle after a mere six months in order to become the chief marketing officer (CMO) over at Aston Martin. That position had gone begging for a year until this appointment. Once he's settled into his new digs, Sproule will again be breaking rock with former Nissan associate Andy Palmer who himself recently took the top spot at the British luxury marque. The move comes at what seems like an inopportune time for Tesla. It has a big D product announcement – suspected to be an all-wheel-drive update of the Model S – scheduled just two days from now and the reveal of its "mass market" Model ? early next year. The company declined our offer to comment on the situation. Aston Martin, on the other hand, should be happy to finally have someone at the marketing helm, what with the recent dropping of the veil from its Lagonda sedan and what's likely to be a bevy of new product built on its forthcoming platform. News Source: PR WeekImage Credit: Haruyoshi Yamaguchi / Bloomberg via Getty Images Green Marketing/Advertising Aston Martin Tesla simon sproule

Aston Martin Vengeance embodies the wrath of Kahn

Kahn Design, for those unfamiliar, is a British customizer that's known primarily for modifying Land Rovers. And it brought a few of those with it to the Geneva Motor Show this year as well, particularly a rebodied DB9 called the Vengeance. The lines follow a familiar form that still speaks of its underpinnings, but the details have all been worked over: the grille is bigger, the front fenders are wider, the hood has a bulge in it, the C-pillars and rear haunches are wider, the horizontal taillights have been replaced by more retro round units, and the wheels take their inspiration from a roulette table. The result is described as "the conclusion of British designer Afzal Kahn's lifelong pursuit to design the car he has always wanted to drive," and comes with Aston Martin's blessing – or at least its acquiescence: "There is a long and rich history of specialist coach-built Aston Martins," said the company's purchasing director Gary Archer, "and we wish Kahn every success with the Vengeance." The cost of converting a DB9 to Vengeance spec has yet to be announced, but according to the statement below, it " is expected to represent extremely good value for a limited edition coach built car." Related Video: THE KAHN VENGEANCE MAKES ITS INTERNATIONAL DEBUT AT THE GENEVA MOTOR SHOW 2016 The 2016 Geneva Motor Show will see the long awaited launch of the Kahn Vengeance, a new coach built two-door coupe which represents a stunning synthesis of modern engineering and classic streamlined design. The Vengeance will be unveiled to the media at the Kahn Design stand, 6338, on March 1st 2016. Inspired by the Aston Martin designs of the 1980s and 90s, the Vengeance is the conclusion of British designer Afzal Kahn's lifelong pursuit to design the car he has always wanted to drive. Designed to hark back to the glory days of British coach building, the hand built Vengeance is a coachbuilt two door coupe based on a new Aston Martin DB9 chassis. Face on, the redesigned front bumper and wide spaced grille give the Vengeance an aggressive look, framed by widened front wings which merge seamlessly into the doors. The signature central bulge of the bonnet continues to the highly defined lines of the roof, which flow outwards to the widened C-pillars and rear wings, lending a muscular definition to the car's surfaces.