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Aston Martin may have filed a trademark for a new logo [UPDATE]

UPDATE: Aston Martin did indeed file a trademark for the logo below, but company CEO Andy Palmer has confirmed it will be used for merchandise and won't replace the classic winged logo on cars. Here's Palmer's tweet: For those who reached out, we have no intention to remove/change the Aston Martin Wings.This logo is for merchandise https://t.co/iWdejAwO00 — Andy Palmer (@AndyatAston) January 23, 2017 "There's a shortage of perfect breasts in this world. It would be a pity to damage yours." Those words were spoken by Cary Elwes in the classic 1987 film The Princess Bride. Or, if you prefer, they were written by William Goldman in his book from 1973 by the same name. Either way, it doesn't matter. The point is, there aren't many things in this world that are perfect, and that have stood the test of time without alteration. The Aston Martin logo is one of those rare things. Apparently, Aston Martin filed a trademark application for a new logo. You can see it below. It's unclear where this design might make an appearance. If it's on pens, watches, or some other non-vehicular form, that's fine. If it's on the bonnet of a new supercar rolling down the line at Aston's plant in Gaydon, well... that's another matter entirely. Please, Aston Martin, your logo is perfect and has stood the test of time. Don't even think about changing it. Related Video:

A high-performance Aston Martin DB11 is on the way

It was only a matter of time before Aston Martin prepped a hotter version of its DB11. The British Automaker did the same for the DB9 with the DBS, as well as the Vanquish, Rapide, and Vantage so a performance model Aston is as predictable as an AMG anything from Mercedes-Benz. And from the looks of it, this extra-potent DB11, which we'll call DB11 S, will follow the same formula of more power, and aggressive exterior upgrades. Most noticeable is the mega-sized maw at the front. There's a bit of white-painted mesh to break up the front grille, but it's still clear that the opening has expanded all the way down to the front spoiler. That spoiler has been changed as well, featuring points on each side instead of one big arch. Moving around to the side, the slender vent that extends from the wheel arch on the standard DB11 has been exchanged for something larger. It's shaped very differently as well, looking a bit like a shark's tooth or a Star Fleet badge from Star Trek. At the back is another significant change. The rear bumper now features a clearly functional diffuser for improved aerodynamics. Vents appear around the exhaust tips, too. However, the ducktail spoiler appears unchanged, as does the rest of the rear. There are a couple of interesting details inside as well. This prototype is fitted with Recaro race seats, which are pretty neat, but will likely be replaced with cushier, leather-wrapped seats developed by Aston. Just behind the seats is something even more fascinating. This DB11S has a roll cage. It's hard to say if this is just a one-off for the prototype, or if it will make it to production. Certainly other companies, such as Porsche, have offered roll cages in production cars. But in the case of Porsche, they've only been included on the most hardcore sports cars. However, we're not sure this Aston is the same type of track-focused car that Porsche's caged examples are. View 11 Photos As a bonus, we also have more photos of the upcoming DB11 Volante, due spring of next year. It's still sporting the '80s-grade shoulder pads to hide its haunches, but the rest of the car is pretty well exposed. Naturally, the little air scoop behind the rear quarter windows was lost with the switch to a soft top, but we expect everything under the fake steel panels will be very similar to the coupe, just like the rest of the car. Related Video:

Electric Aston Martin Rapide could be on the way

Aston Martin is looking into building an electric version of the Rapide to launch in the next two or three years. Andy Palmer, the company's new chief executive, said so to the Wall Street Journal at the New York Auto Show this week. A spokesman confirmed the plans to Autoblog. The project would bring in an as-yet undisclosed partner that could come from Silicon Valley, and while we don't know at this point just which company that would be, Palmer said it's not Tesla. Having formerly held senior positions at the Renault Nissan Alliance, Palmer has a wealth of experience with EVs that he brings with him to the British automaker that was recently infused with cash. This wouldn't be the first time that Aston would be experimenting with the prospect of electric propulsion. It showcased the DBX electric crossover coupe concept at the Geneva Motor Show, and even fielded a hybrid hydrogen-powered version of the Rapide in a 24-hour endurance race at the Nurburgring a couple of years ago. The Rapide is Aston's four-door model, based closely on the DB9. It was launched in 2010 after a concept version from 2006. After initially being produced under contract by Magna Steyr in Austria, Aston moved assembly back home in 2012. A revised Rapide S ensued the following year, upping output from its 6.0-liter V12 engine from 470 horsepower to 550 and swapping the six-speed automatic for an eight-speed. According to the WSJ, Palmer also confirmed a new crossover and large luxury sedan in the pipeline, the latter to compete with Rolls-Royce and both of which we expect will wear the Lagonda badge revived by the new Taraf launched in Dubai.