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Aston Martin debuts its first F1 race car in 61 years — green is for go

LONDON — James Bond said he was thrilled, and seven-times Super Bowl champion Tom Brady threw in support from afar as Aston Martin showed off its first Formula One car in 61 years on Wednesday. The launch, presented online by "Quantum of Solace" actress Gemma Arterton, played up the 108-year-old marque's connection to the fictional British secret agent as the Silverstone-based team started a new era. "I just want to send a massive congratulations to all at Aston Martin for getting back onto the F1 grid for the first time since 1960," Bond actor Daniel Craig said in a video message. "It is an incredible thrill for me, and I'm sure all F1 fans, to see Aston Martin racing again in their iconic Aston Martin Racing Green. "Go take it to them. I'll see you on the grid." The new James Bond film "No Time to Die," due for release in September, features four Aston Martins — the agent's car of choice. Four-times world champion Sebastian Vettel, freshly arrived from Ferrari, and Canadian Lance Stroll will be the ones with the license to thrill and both liked the look of the sleek green AMR21 car that marks Aston's return as a constructor. Tampa Bay Buccaneers quarterback Brady offered his support in a video message for a team that last year, as Racing Point, finished fourth overall but won a race and were often third fastest. "Hey Lance and Seb, looks like your ride is finally here and it looks amazing," he said. "I'll be cheering you guys every step of the way...good luck and kick some ass." Lawrence Stroll, team owner and father of Lance, is also the executive chairman of Aston Martin and has big plans for expanding the brand and taking his team to the top. "I have dreamed about this day for a very long time," he said. "My first dream was to own a Formula One team. My second dream was to acquire a significant shareholding in Aston Martin Lagonda. Today is about the merging of those two dreams. "This is just the beginning. The team is pushing forward, and our ambitions are limitless. We now have the pieces in place, the people and the partners, to make real progress."  Related Video:

FIA introduces 'Hypercar Concept' for World Endurance Championship

One of the most common jabs at hypercars is the question, "Where can you drive them to their potential?" Imagine the answer being: to the checkered flag in the 24 Hours of Le Mans. We're not there yet, but the FIA World Motor Sport Council took a step closer to the possibility during its second annual meeting in Manila, the Philippines. One of three initiatives the WSMC announced for the 2020 World Endurance Championship was "Freedom of design for brands based on a 'Hypercar' concept." This "Hypercar concept" would replace LMP1 as the premier class in the WEC. The dream, of course, would be seeing racing versions of the AMG Project One, Aston Martin Valkyrie AMR Pro, Bugatti Chiron, Koenigsegg Regera, McLaren Senna GTR, Pagani Huara BC, and the rest of the gang trading paint and carbon fiber through Dunlop in a heinously expensive version of "Buy on Sunday, sell on Monday." The reality is that we don't have all the details yet on the set of regulations called "GTP," but the FIA wants race cars more closely tied to road cars, albeit with the performance level of today's LMP1 cars. Exterior design freedom would shelter internals designed to reduce costs, the FIA planning to mandate less complex hybrid systems and allow the purchase of spec systems. One of the FIA's primary goals is lowering LMP1 budgets to a quarter of their present levels. Audi and Porsche budgets exceeded $200 million, while Toyota - the only factory LMP1 entry this year and next - is assumed to have a budget hovering around $100 million. Reports indicated that Aston Martin, Ferrari, Ford, McLaren, and Toyota sat in on the development of the proposed class. If the FIA can get costs down to around $25 million, that would compare running a top IndyCar team and have to be hugely appealing to the assembled carmakers. The initiative represents another cycle of the roughly once-a-decade reboot of sports car racing to counter power or cost concerns. The FIA shut down Group 5 Special Production Sports Car class in 1982 to halt worrying power hikes, and introduced Group C. In 1993, Group C came to an ignoble end over costs; manufacturers were spending $15 million on a season, back when that was real money and not one-fifth of a Ferrari 250 GTO. Then came the BPR Global GT Series that morphed into the FIA GT Championship, which would see the last not-really-a-road car take overall Le Mans victory in 1998, the Porsche 911 GT1. That era would be most aligned with a future hypercar class.

Why you should run out and buy a vintage Aston Martin Lagonda right now

Aston Martin has a reputation for crafting some of the world's finest luxury GTs, and with a little help from James Bond, it has also become a quintessential British brand. While the company's models are known for combining speed and luxury, they certainly aren't recognized for being inexpensive. However, there might be a way to get the Aston badge and potentially make a little extra money if you ever decide to divest. Bloomberg suggests looking outside the mainstream by taking a closer look at the original wedge-shaped Lagonda (above). First shown in the mid '70s, the Lagonda looks like nothing else on the road before or since. Early models feature pop-up headlights and styling so sharp the sedan appears to be slicing through the air, even while sitting still. Later revisions softened the design slightly, and even Aston Martin's modern reinterpretation (inset) doesn't go as far as its predecessor. The interior is what really makes the Lagonda famous (or infamous), though. With instruments displayed on LEDs or CRT screens, depending on model, it's like the science fiction in there. Power is provided by a 5.3-liter V8 quoted at around 280 horsepower, according to Aston Martin. Unfortunately, the Lagonda's avant-garde styling and reputation for unreliability hasn't garnered much love for the super saloon over the years. Aston Martin only made 645 of them by the time production ended in 1989. The tide appears to be turning, though, and the sedan's value is rising strongly. According to Bloomberg, citing Hagerty, prices currently average about $44,000, up 61 percent since 2010, and the later, somewhat more reliable examples are up 85 percent. Perhaps those values are soaring because those lining up for the new Lagonda (a.k.a. Taraf) are looking for a historical counterpart to display alongside their next car. Head over to Bloomberg to get the full story on why it might be time to reconsider these once unloved four-door Astons.