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Inside the Aston Martin Heritage Trust, the company's secret museum

The Aston Martin Heritage Trust Museum has been in existence since 2002. It houses the official archives of the Aston Martin Lagonda Company, as well as those of the Aston Martin Owners Club, at the behest of which the Museum was founded back in 1998. It also houses a rotating collection of distinctive and historically significant Aston Martin vehicles, cherry picked from a century of the automaker's exquisite existence. Unfortunately for those besotted with the brand, as I am, the AHMT is located on the periphery of the exurbs of nowhere, in a restored 14th century barn on a dirt road, blocks off the river in the wee Midlands village of Drayton St. Leonard. An address is not published. The only indication that you might be in the right place is an almost intentionally innocuous government tourism placard, placed somewhat near the turnoff. "We used to maybe get a hundred visitors a year before they put up the sign," says AMHT Curator Donna Bannister, an American of equally mysterious provenance. "Now we get almost a hundred per month." Lucky are the souls who find the AMHT (my cabby wasn't among them; I had to walk a bit), because it houses, in its cramped Middle Aged quarters, some real treasures. Greeting me when I entered was a bare-metal-nosed 1921 A3, the oldest existing Aston Martin in the world, which was bought at auction in 2000 and restored to driving condition via the generous underwriting of Sheik Nasser of Kuwait, who is apparently a huge AM collector. "It won Kop Hill in 1923," Bannister says. "We recently took it back there, and to the Windsor Concours d'Elegance. Of course the Royals are big fans of the Aston brand." There's also a 1934 Ulster BLB 684, the only remaining one in a 2+2 configuration. This car is a driver as well. "Club members can hire it out," Bannister says. "Though because it's quite difficult to drive – it has the clutch in the center, and the gas and brake on either side – only a few do." There is a passel of more recent notables, like the 2000 V12 Vanquish cutaway, an auto show maquette meant to demonstrate the fruits of Ford's huge investment in the brand at the start of this century. There's a pre-production, gloss white 2013 Vanquish Volante, which was used for photos and promotion as well, but never registered due to some inconsistencies in the paint. There are display engines from the DB4GT, the Lagonda V8, and the twin-supercharged Vantage (swoon!).

Aston Martin owners rev up for possible sale or stock IPO

LONDON — Aston Martin's owners have hired financial advisory firm Lazard to prepare for a stock market listing or sale of the British sports car maker made famous by fictional spy James Bond, sources familiar with the matter told Reuters. Italian private equity fund Investindustrial and a group of Kuwaiti investors, who together own more than 90 percent of the marque, are hoping to cash in on a recovery in sales and are in the initial stages of a strategic review. They have hired investment bank Lazard to work on a preliminary plan and could either opt for an initial public offering (IPO) in the third or fourth quarter of 2018 or a trade sale, two of the sources said on Friday. A deal could value the maker of the sports car driven by Britain's Prince William on his wedding day at between 2 billion and 3 billion pounds ($4 billion), one of the sources said, adding a listing was the most likely option. However, no final decision had been taken and the investors could decide to retain control, the sources added. Investindustrial declined to comment while Aston Martin and Lazard did not return requests for comment. Adeem Investment, one of the Kuwaiti investors, was not immediately available. If successful, a float of Aston Martin would be a milestone deal for the 104-year-old car manufacturer and would follow the IPO of Italian sportscar maker Ferrari which made its Wall Street debut in 2015 amid strong investor demand. Investindustrial, led by founder Andrea Bonomi, bought 37.5 percent of Aston Martin in 2012 in what was the fund's best-known investment in Britain. The fund, which has clinched a number of Southern European investments since its launch in 1990, is Aston Martin's single biggest investor and is driving the plans, the sources said. Beside Lazard, other investment banks have approached the private equity fund in recent weeks offering advice ahead of a possible IPO, another source said. Yet no other mandates will be awarded this year for the Gaydon-based firm, which is in the midst of a turnaround plan that aims to restore the business to profitability following six years of losses. Aston Martin, which recently unveiled its new Vantage model, is on course to post its first annual pre-tax profit since 2010 as strong demand for the luxury automaker's DB11 sports car boosts its performance.

Aston Martin shows its other half with new Lagonda Taraf sedan

It's been a long time since we've seen a new Lagonda, but here it is: the Taraf. Introduced a few months ago in Dubai, the new Aston Martin Lagonda Taraf has since been confirmed for wider availability outside of the Middle East – including Europe, though sadly not North America – and is making its major show debut here in Geneva. The Lagonda Taraf is based on familiar technology – built on Aston Martin's familiar VH platform and powered by the company's ubiquitous 6.0-liter V12 engine – but stretches longer than the more compact Rapide and with completely different styling than we've grown accustomed to seeing on modern Astons. Only 200 examples will be made, priced at what is sure to be a substantial premium befitting its scarcity and the revival of a long-dormant nameplate. All of which means that this represents a rare opportunity to see the new Lagonda up close... at least until Aston cooks up the next model to wear the badge. Related Video: