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Aston uses DB11 canvas to show what Q can do for you

Aston Martin is putting greater emphasis on its bespoke Q division, which creates and builds one-off designs. At this year's Geneva Motor Show, Aston is bringing a prime example of what Q can do for you. The beautiful Zaffre Blue DB11 shown here showcases Q. The paint is complemented by exposed carbon-fiber details on the front splitter, side sills, rear diffuser, side strakes, hood vents, and door mirrors. Carbon fiber is also on the wheel center caps and under the hood on the engine cover. Inside the DB11, the Obsidian Black leather interior features Q logos embossed on the seats and a four-piece set of color-matched luggage in the trunk. While the company's claim of "almost limitless opportunities" to create a customer's perfect car may be hyperbole, Q's reach goes far beyond simply picking paint or leather colors from a big list or design book. Porsche, McLaren, Ferrari, and other high end brands also offer programs similar to Aston's. A customer who commissions Q to build a car will be able to choose from a range of unique leather quilt upholstery patterns, body-color matching wheels, and a choice of new wood or leather interiors. Aston equates the choices to that of a tailor or a custom yacht builder, with each car built to a customer's specific desires. These customers work with specialists from Q to design their bespoke vehicle. If you have the means, Q can probably make it happen. The DB11 will sit alongside the new Aston Martin Vanquish S and the AM-RB 001 hypercar that was co-developed with Red Bull Racing in Aston's stand this year. Related Video:

Airbus and Aston Martin tease helicopter collaboration

Aston Martin is working on a new partnership in a different part of the transportation sector. This week, the British company known for its beautiful car designs announced a collaboration with Airbus Corporate Helicopters (ACH) that is set to launch in 2020.  ACH and Aston Martin are working on a helicopter, and this short video is the first official teaser of the partnership. The project has been under design development for the past 12 months, and Aston Martin Lagonda Vice President and Chief Creative Officer Marek Reichman said the project will be a blending of automotive and aeronautical design principles.  Although the teaser did not give away much info about the helicopter, the name of the video might. It's titled, "ACH130 AM TEASER 16x9." The 16x9 part is just the dimensions of the video, but ACH130 AM likely indicates a nod to the Airbus H130 helicopter, which is most often used for "sightseeing services, charter operators, and emergency medical services, among others." It comes in six- or seven-passenger configurations.  This is not the first time Airbus has collaborated with an automaker on a helicopter design. Peugeot previously worked with Airbus on an H160. The ACH130 AM debuts in the French Alps on January 3, 2020. And this is not the first time Aston has collaborated on transportation beyond a car. Last year, Aston put its luxury imprint on a submarine. Auto News Design/Style Aston Martin

Aston Martin brings a Lagonda SUV concept to Geneva

The progress is quick: Just a year after Aston Martin brought Lagonda back to life at the Geneva Motor Show, the reborn brand will display an SUV at the same venue. The electric Lagonda All-Terrain Concept precedes and previews the first production Lagonda of the new era, according to Aston Martin. Earlier reports have suggested the SUV will be built starting in 2021 and the sedan in 2023. The All-Terrain Concept is styled in the same fashion as the swoopy Lagonda concept from 2018 (shown in the gallery below). And while the teaser photo only really shows the SUV's outline head-on, we can see wide hips and tall tires. In May, these renderings were released, and it's likely that the Geneva show car will have similar shapes and a hatchback. Even though there's no need to accommodate internal combustion engine technology, and more space can be dedicated to the passenger compartment, the renders look less cab-forward than for example the Jaguar I-Pace; in Geneva, we'll see how the concept shape has been developed further. Aston Martin's Andy Palmer says: "The Lagonda All-Terrain Concept offers explicit clues regarding what will be the first Lagonda model to enter production, and further demonstrates how Lagonda's zero emission powertrain enables us to create spectacular cars that will radically redefine their sectors of the market." Aston is also bringing customized sports cars to the show, showing a Vantage and a DBS Superleggera done by the bespoke Q by Aston Martin service. The Vantage is finished in Cosmos Orange with plenty of carbon fiber, and the DBS Superleggera features a dark, "Gothic" theme suitable for Bruce Wayne. There will also be a DB11 AMR on show. View 14 Photos Related Video: