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Aston Martin waxes poetic about the good life with The Art of Vanquish

Aston Martin markets itself as offering the classy alternative to hardcore sports cars. Its vehicles are certainly capable, but they are also sold as offering an extra dose of luxury to go along with their power. The company is leaning hard into that image in a new short film called The Art of Vanquish. Over the grumble of the coupe's V12, the announcer reads a poem about the metaphor of life's journey, and it positions the Vanquish as a symbol of progress. The film is interspersed with shots of luxury goods like thickly upholstered leather chairs and products from sound system maker Bang & Olufsen, men's clothier Hackett London and Swiss watchmaker Jaeger Le Coultre. The production team True Motion Pictures created the short and has also done projects for Audi and Sony, among other companies. Of course, the idea that Aston Martins and other luxury goods are a symbol of life's adventure is a little contrived. It's still just a car after all – albeit an absolutely gorgeous one. Still, the film is an opportunity for a closer look at the Vanquish, and its wonderful growl is featured throughout. Scroll down to watch the video and be swathed in its poetic concept of luxury. Aston Martin, 'The Art of Vanquish' from True motion pictures on Vimeo.

Lamborghini, Aston Martin, Mercedes-AMG, Porsche and Koenigsegg Lego sets coming this summer

Lego has announced a slew of new automotive-themed sets. As is typical fashion for brand of building toys, the subject matter leans toward ultra-exotic, ultra-expensive vehicles, ranging from a $139,000 Mercedes SL63 on the low end to a $3 million Koenigsegg Jesko Absolut on the high end. If you can't afford those cars in real life, soon you'll be able to build your own plastic models of them. Some of the real-world counterparts aren't obtainable no matter what the cost. Take the Lamborghini Lambo V12 Vision Gran Turismo, for example. The one-off concept was designed by Lamborghini exclusively for Gran Turismo, the PlayStation racing simulator. However, Lamborghini did build a 1:1 version for the physical world, with the 808-horsepoewer hybrid V12 from the Sian FKP 37 beneath its bodywork. The Lego version is part of the company's Speed Champions line, which measure about 6 inches long. It does an excellent job of capturing the original's insectoid look and Y-shaped taillights. The set is made up of 230 pieces and will retail for $26.99. This is Lego's first Vision Gran Turismo car but we hope to see more.  Also joining the Speed Champions line are two 2-car sets. An Aston Martin-themed set pairs a Vantage safety car with an AMR23 Formula 1 racer. Both are finished in AMR's bright green with actual sponsor logos. The set contains 564 pieces and will cost $44.99. Also arriving as a 2-car set are a pair of Mercedes-AMGs. A black G 63 and yellow SL 63 Roadster, along with a pair of sunglasses-clad bros, make up the 808-piece set. It also retails for $44.99. All three Speed Champions sets arrive on June 1, 2024. If you're looking for something a bit more advanced and detailed, Lego also offers the Technic line. First up is a Porsche GT4 e-Performance, a 1,000-horsepower race car based on the 718 Cayman. This set can also function as a remote controlled car that moves forward, backward, and steers via a downloadable smartphone app. The 834-piece set costs $169.99. Last but not least, there's the Koenigsegg Jesko Absolut, a model of the Swedish supercar that is said to have a top speed of over 300 mph. The model does an admirable job of capturing the car's 0.278 Cd drag coefficient, considering it's comprised of 801 individual plastic bricks. This set will retail for $49.99 and, along with the Porsche, comes out August 1, 2024. Related Video LEGO Speed Champion Build: 1968 Ford Mustang Fastback

Aston Martin Valkyrie gets a track package, moves closer to production-ready

Aston Martin continues to trickle out news for the upcoming Valkyrie hypercar, and today it's telling us about an AMR Performance Track Pack that will be on offer. We've previously told you about the Valkyrie AMR Pro, which is a track-only version of the car Aston intends to build. This new package will be on offer to the 150 lucky folks who will be buying the road-going version of the Valkyrie. The Track Pack consists of a new front clam producing greater downforce, a second set of exterior body panels, a track-focused suspension lowered by 2 inches, titanium braking components and magnesium wheels with carbon fiber discs covering them. All this results in lap times that are supposed to be 8 percent quicker than the standard car — an impressive improvement over a car with bonkers performance to begin with. The only catch you might ask? With the Track Pack accessories fitted, the Valkyrie loses its road-legal status like the AMR Pro. You'll need to hand the car over to Aston for them to put it back to street-spec after your track day is done. Aston Martin also announced some customization options that will be available for the car. The only limit here is your pocketbook, folks, as Aston's personalization program, Q by Aston Martin, will be helping buyers make the cars exactly the way they'd like. Four designer spec themes will be offered to those not interested in total custom work. Wherever you see paint or trim, carbon fiber is most likely possible. Colors and material choices on the interior will be up to your imagination, as well. The wildest option available appears to be the Gold Pack, wherein 24-carat gold livery is laid under the paint. Check out all the pictures of custom examples Aston has come up with on its simulator up above — this is going to be one sweet car, not to mention the 1,000 horsepower 6.5-liter Cosworth V12 that revs to 11,100 rpm. Related video: