2019 Aston Martin Dbs Superleggera on 2040-cars

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Aston Martin says its fleet will go all-hybrid

British luxury carmaker Aston Martin says it plans to convert its entire six-car lineup to hybrid powertrains, with CEO Dr. Andy Palmer telling the Financial Times (subscription required), "We will be 100 per cent hybrid by the middle of the 2020s" and that 25 percent of all Aston Martins will be fully electric "by the end of the next decade." In June, the company announced it will produce the RapidE, its first all-electric car, in 2019, with a limited production run of 155 cars. The Rapide S, the model it's ostensibly based on, starts around $204,000. "RapidE represents a sustainable future in which Aston Martin's values of seductive style and supreme performance don't merely co-exist alongside a new zero-emission powertrain, but are enhanced by it," Palmer said in the statement. "The internal combustion engine has been at the heart of Aston Martin for more than a century, and will continue to be for years to come. RapidE will showcase Aston Martin's vision, desire and capability to successfully embrace radical change, delivering a new breed of car that stays true to our ethos and delights our customers." Palmer also told FT that while the company plans to source battery cells from overseas, it will develop its electric systems in-house. It is working with Williams Advanced Engineering in England on EV systems integrations for the RapidE. Aston is just the latest of a long line of automakers to announce electrification plans. Notably, Volvo recently announced that it would add some form of electrification to its entire fleet by 2019. Related Video:

Amadeo Felisa replaces Tobias Moers as Aston Martin CEO

Aston Martin Lagonda on Wednesday named former Ferrari boss Amedeo Felisa as its new chief executive officer as the British luxury carmaker works on emulating the Italian carmaker's success and electrifying its brand. Felisa will take over with immediate effect from Tobias Moers, who joined the company in 2020 from shareholder Mercedes-Benz's high-performance AMG brand and served as CEO and chief technical officer. Felisa currently serves on Aston Martin's board and led Ferrari between 2008 and 2016 when it was still part of the Fiat group. Most recently, Felisa served as a special adviser to Silk-FAW, a joint venture between U.S.-based automotive engineering and design firm Silk EV and Chinese automaker FAW. Billionaire Lawrence Stroll drove to the rescue of James Bond's car brand of choice less than two years ago while it struggled after a disastrous IPO. Stroll has overseen a manufacturing makeover at Aston Martin to lift margins and help it become more like rival Ferrari with more customized car orders. Now the carmaker's largest shareholder and executive chairman, Stroll told Reuters that Moers had stabilized the company when it "needed immediate manufacturing, operation attention" but now Aston Martin needed a CEO to "focus on the bigger picture". "Nobody knows how to make ultra-luxury performance cars better than Amedeo," Stroll said. "He saw the movie, he wrote the script." Aston Martin plans to launch its first fully-electric car in 2025. Aston also named former Ferrari and BMW executive Roberto Fedeli as its chief technical officer. The latest appointments come just months after the company's former chief financial office also left Aston Martin. Jefferies analyst Philippe Houchois wrote in a client note that Aston Martin's new CFO and the appointment of Felisa "will hopefully help stabilize management across the company". On Wednesday, Aston Martin reported a wider pretax loss of 111.6 million pounds ($139.15 million) for the first quarter, compared with a loss of 42.2 million pounds a year earlier, which was largely in line with expectations. Related video: Hirings/Firings/Layoffs Aston Martin

Aston Martin opens new factory to build key first SUV

ST ATHAN, Wales — Aston Martin opened a new factory in Wales on Friday to build the British automaker's first sport utility vehicle, key to its hopes of a turnaround after a poor performance this year sent shares tumbling. Aston launched its DBX model last month, hoping that more female buyers will help boost sales after a year in which it has so far posted a pre-tax loss due to weaker-than-expected demand for its sports cars, particularly in Europe. "The opening ... is a hugely important milestone in the companyÂ’s growth plan and integral to our ambitions as a global luxury brand with a presence in all major sectors of the market," said Chief Executive Andy Palmer. The St Athan site near Cardiff in south Wales is the 106-year-old firm's second car plant after its existing site in Gaydon, central England. Aston has seen its share price fall by around 75% since a stock market flotation in October 2018 as the global automotive industry faces the challenge of falling demand in several important markets and the need to spend more electrification. On Thursday, Autocar magazine reported that Canadian billionaire Lawrence Stroll, owner of Formula One team Racing Point, is preparing a bid for a major stake in Aston Martin, prompting its shares to rally. Aston declined to comment on the report.   Featured Gallery 2021 Aston Martin DBX: L.A. 2019 View 40 Photos Plants/Manufacturing Aston Martin SUV