2019 Aston Martin Dbs Superleggera on 2040-cars

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Weekly Recap: New bosses try to jump-start Cadillac and Lincoln

Both of America's domestic luxury brands seem to be stuck in neutral.
It's ironic that Cadillac and Lincoln got new bosses within days of each other this month. It's also a commentary on the fact both of America's domestic luxury brands seem to be stuck in neutral.

Tesla loses top communicator Simon Sproule to Aston Martin

Looking for a new job? Have experience working in a frenetic environment, promoting cutting-edge mobility products for a demanding boss determined to change the way we travel on this planet, as well as how we trek to others? We hear Tesla Motors just might have an opening for such a person. Again. Simon Sproule, the electric automaker's vice-president of communications and marketing is vacating his cubicle after a mere six months in order to become the chief marketing officer (CMO) over at Aston Martin. That position had gone begging for a year until this appointment. Once he's settled into his new digs, Sproule will again be breaking rock with former Nissan associate Andy Palmer who himself recently took the top spot at the British luxury marque. The move comes at what seems like an inopportune time for Tesla. It has a big D product announcement – suspected to be an all-wheel-drive update of the Model S – scheduled just two days from now and the reveal of its "mass market" Model ? early next year. The company declined our offer to comment on the situation. Aston Martin, on the other hand, should be happy to finally have someone at the marketing helm, what with the recent dropping of the veil from its Lagonda sedan and what's likely to be a bevy of new product built on its forthcoming platform. News Source: PR WeekImage Credit: Haruyoshi Yamaguchi / Bloomberg via Getty Images Green Marketing/Advertising Aston Martin Tesla simon sproule

2023 Aston Martin DBX S shows its muscular-looking profile

Aston Martin is slowly taking the wraps off of a more powerful evolution of the DBX. Possibly assigned the S suffix, the hot-rodded family-hauler will stand proud as the world's most powerful luxury SUV when it makes its official debut online on February 1, 2022. The model remains shrouded in darkness, but the latest preview image published by the British firm is a lot more informative than the video it previously released. We can tell several styling cues differentiate the S and the regular DBX, including model-specific wheels and a bigger roof-mounted spoiler. It also looks like the quicker and more powerful variant rides lower, which hints at a series of suspension tweaks. As we've previously reported, the DBX S will likely land with a V8 engine rather than with a V12. Specifications haven't been released yet, but Aston Martin pledged that it designed the model as "the world's most powerful luxury SUV," a crown that will require over 670 horsepower to claim. We're guessing that the eight-cylinder in question will be a version of the Mercedes-AMG-sourced 4.0-liter found in the standard DBX, among other Aston Martin models. It will be twin-turbocharged, and it will spin the four wheels via an automatic transmission; nothing suggests that the S will be a hardcore, track-ready machine with a seven-speed manual transmission and a gutted interior. More information about the 2023 Aston Martin DBX S (assuming that's indeed what it's called) will emerge in the coming days, and its full reveal is scheduled for February 1, 2022. Sales should start shortly after with a base price pegged somewhere north of $180,000.   Watch us test drive the Aston Martin DB11: Aston Martin Crossover SUV Luxury Performance