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Aston Martin updates its logo for the eighth time in its history

Whoa, easy on the squinting there, folks. We know, the new Aston Martin logo looks basically the same as the old one. But we promise, it has changed. Here, take a look at the old one (below, left) next to the new one (below, right). There, now do you see it? Aston dropped the single vertical line at the bottom and the inverted arch. Also, the lines are thicker. It's like Aston Martin highlighted the badge and clicked "bold." It also happens to be the eighth redesign of the logo. The original appeared on Astons in 1920, with subsequent designs launching in 1927, 1930, 1932, 1954, 1984, 2003, and now. You can see all of them in order below. Aston Martin Badge 1920 View 8 Photos Aston probably wouldn't be that put off by us describing the new logo as the old one, but "bold," because the company's new tag line follows suit: "Intensity. Driven." Yes, the tag line is basically a synonym for "bold." Aston says the new branding is part of a new focus on providing luxury cars with maximum performance. It also seems to reflect the brand's upcoming roster of mid-engine sports cars with the F1-inspired Valkyrie (above, left), now in production, and the less extreme Valhalla (above, right), the latter of which will start deliveries in 2024. The new badging will appear on the Aston Martin F1 cars, and will also appear on these new-generation Aston sports cars. Related video:

Here are all the new 2022 season F1 cars (UPDATED)

Update: Since this post's original publishing, the rest of this season's teams have revealed their 2022 cars. We've updated the post with all of them, so it now includes every 2022 F1 car on the grid. The updated story continues below. Reveals of the 2022 F1 cars are coming fast and heavy, and at this point, every team has shown off their redesigned cars. This being the case, we figured it was time to provide you all with a place to see all the cars at once. The gallery above holds photos of all the cars, and below you’ll see all them broken down by teams and drivers, along with quotes from the drivers and team leaders that come via F1Â’s official website where the cars were revealed. Mercedes W13 - Lewis Hamilton and George Russel "It just takes you back to being a kid," Hamilton said. "I think itÂ’s always exciting watching, I mean with this new era of car, weÂ’ve never seen such a drastic change, right? "So itÂ’s such a huge change in so many ways, that itÂ’s just been really interesting seeing the designers and everyone coming together to find the best ways of creating a masterpiece." “It feels incredible, obviously Lewis and I have driven so many laps in the simulator of this,” Russel said. “WeÂ’ve seen all the drawings, weÂ’ve had so many meetings and presentations about it, but suddenly seeing it all come together, seeing all of the men and women who have put so much hard work and grit into making this, and coming together here, I think it looks incredible. “And I think the silver [coming] back, weÂ’ve had an incredible livery with the black in the past couple of years – but the silver back on track I think is going to look incredible." Ferrari F1-75 - Charles Leclerc and Carlos Sainz “I think it looks aggressive, it looks radical, and I think it looks beautiful also Â… I just hope itÂ’s fast,” said Sainz. “ItÂ’s innovative, different, thinking a bit out of the box. I like it because itÂ’s just radical, which is what you want to see when you see a new car.” “Yes, I do [like the livery],” Leclerc said. “I think it fits perfectly. ItÂ’s a bit of a dark red, looks a bit more aggressive, but for a car like this, I think it fits perfectly.

Aston Martin reveals AMR23 Formula 1 car for 2023 season

Aston Martin took a Union Jack wrap off of its new Formula 1 race car today. The AMR23 marks the third wholly Aston Martin-branded car to race F1 in the modern era. Finished in an eye-catching dark green, yellow and black livery, probably one of the best in F1, the car wears sponsorship from Aramco, the Saudi Arabian oil company, and Cognizant, an American IT company. The AMR23 can be visually distinguished from last year's car by its larger mirrors and updated 2023-spec roll structure. However, Technical Director Dan Fallows said at the reveal that around two-thirds of the car would continue to evolve as the season progressed.  Aston Martin debuted the AMR23 at its brand new 37,000 square foot engineering facility at Silverstone Circuit in the UK. The campus will serve as the headquarters for the team and contains a state-of-the-art race simulator and wind tunnel. The revamp came courtesy of Canadian billionaire Lawrence Stroll, team owner and executive chairman of the Aston Martin car company. The AMR23 will be driven by two-time Drivers' Championship winner Fernando Alonso, as well as Lance Stroll.  "The second half of 2022 showed real signs of progress as we worked hard on car development. For this year, our aim must be to build a car that can fully deliver on its performance potential from the first moment it hits the track," said Team Principal Mike Krack. "Making a strong start to the year, and then maintaining that momentum, is necessary if we are to make further advances towards the front of the grid." The Aston Martin F1 team finished in seventh place for the 2022 season with a total of 55 points in the Constructors' Championship. Related video: