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Aston Martin teams with Red Bull Racing for new supercar

Aston Martin has a new supercar in the works. Only this time, it isn't going it alone. Dubbed project AM-RB 001, this model is being jointly developed by the British automaker and Red Bull Racing. The freshly inked "Innovation Partnership" has been a long time in the making and will combine the talents of Aston Martin's chief designer Marek Reichman with those of Red Bull's legendary technical director Adrian Newey. Motorsports consultancy AF Racing AG will also collaborate with Q by Aston Martin Advanced and Red Bull Advanced Technologies to get the project off the ground and onto the road – and the track. Unfortunately, as the press release below and teaser image above are decidedly sparing with the details. But Reichman says the partnership is "in the process of developing a hypercar that combines the latest in aerodynamics from F1 and the stunning design language of an Aston martin sports car." One way or another, we trust it will prove a worthy successor to the likes of the exotic One-77 and the track-bound Vulcan. This isn't the first time we've seen Aston's chief exec Andy Palmer broker a partnership with Red Bull, having previously chaired the team's longtime sponsor Infiniti. Nor is it the first time we're seeing Red Bull dip its toes outside the confines of the F1 regulations – only its previous designs remained limited strictly to the cyberspace of the Gran Turismo gaming series. We'll be watching closely to see how this supercar project comes together. Related Video: ASTON MARTIN AND RED BULL RACING TO CREATE NEXT GENERATION HYPERCAR 17 March, 2016, Melbourne: British luxury brand Aston Martin and Formula One team Red Bull Racing are today announcing a partnership which sees Red Bull Racing's Chief Technical Officer, Adrian Newey and Aston Martin's Chief Creative Officer, Marek Reichman collaborate to produce a ground-breaking Aston Martin hypercar. Codenamed Project 'AM-RB 001', the new hypercar will represent the ultimate blend of cutting edge F1TM technology with Aston Martin's signature sports car design. The combined talents of Newey, widely noted as the most successful Formula One designer of all time, and Reichman, Aston Martin's design chief since 2005, are set to produce the ultimate hypercar. Combining the strongest elements of Red Bull Racing, Red Bull Advanced Technologies and Aston Martin, this new Innovation Partnership unites the world's best aerodynamicists, composite experts and manufacturing masters.

Aston Martin Vanquish Zagato | Autoblog Minute

Aston Martin and iconic Italian design house Zagato teamed up to create a striking carbon-fiber-bodied concept set to debut at a glitzy concours on the shores of Lake Como, Italy, this weekend. Aston Martin Autoblog Minute Videos Original Video zagato aston martin vanquish zagato

Aston Martin wants to be the Hermes of the car world

Aston Martin doesn't want its wealthy potential customers to perceive the brand as just another sports car maker. The company wants to transform those perceptions so that buyers see its products as luxury goods on par with high-end accessories. If this change can successfully bring in more cash, the business could consider an initial public offering in the coming years. "We seek to position ourselves as the automotive equivalent of Hermes, not as the counterpart of Ferrari." CEO Andy Palmer explained the change to Bloomberg, referencing the boutique French brand. The desire to change buyer impressions comes as Aston Martin pivots away from a focus predominantly on sports cars and more towards high-performance luxury vehicles. For example, the company already has sedans in the lineup like the Rapide and Lagonda Taraf. The future range will also reportedly include an electric Rapide and another Lagonda. The production version of the DBX crossover (concept above) will add one more segment around 2019. However, Aston Martin won't completely abandon coupes because the DB11 will arrive in 2016, and a new Vanquish and Vantage will eventually follow. For Aston Martin to have a future, Palmer believes the company needs to look in new directions, especially with models like the DBX. According to Bloomberg, execs there hope that appealing to more customers could help the business see a net profit in the next three years, which hasn't happened since 2010. To save even more money going forward, the business recently cut 15 percent of its workforce mostly from white collar employees. Featured Gallery Aston Martin DBX: Monterey 2015 View 16 Photos News Source: BloombergImage Credit: Copyright 2015 Drew Phillips / AOL Aston Martin Crossover Luxury Performance Sedan aston martin rapide aston martin lagonda aston martin dbx