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Aston Martin waxes poetic about the good life with The Art of Vanquish

Aston Martin markets itself as offering the classy alternative to hardcore sports cars. Its vehicles are certainly capable, but they are also sold as offering an extra dose of luxury to go along with their power. The company is leaning hard into that image in a new short film called The Art of Vanquish. Over the grumble of the coupe's V12, the announcer reads a poem about the metaphor of life's journey, and it positions the Vanquish as a symbol of progress. The film is interspersed with shots of luxury goods like thickly upholstered leather chairs and products from sound system maker Bang & Olufsen, men's clothier Hackett London and Swiss watchmaker Jaeger Le Coultre. The production team True Motion Pictures created the short and has also done projects for Audi and Sony, among other companies. Of course, the idea that Aston Martins and other luxury goods are a symbol of life's adventure is a little contrived. It's still just a car after all – albeit an absolutely gorgeous one. Still, the film is an opportunity for a closer look at the Vanquish, and its wonderful growl is featured throughout. Scroll down to watch the video and be swathed in its poetic concept of luxury. Aston Martin, 'The Art of Vanquish' from True motion pictures on Vimeo.

Aston Martin's oldest car prepares for its 100th birthday bash

Aston Martin will celebrate in style the 100th birthday of its oldest-known remaining car. It will send the 1921 A3 to the annual Concours of Elegance taking place in September 2021 on the near outskirts of London. Fittingly, the Concours of Elegance is one of the most prestigious car shows in the world. It was first held in 2012 to mark the 60th anniversary of Queen Elizabeth's reign over the United Kingdom. It retains royal ties, so showing to the event in a bondo-colored Renault 18 is completely out of the question. Aston Martin's A3 will fit right in, however. Its name signals that it's the third car built by Aston Martin, and that it's powered by a Type A engine, which denotes a side-valve four-cylinder tuned to develop about 11 horsepower. That's a rounding error in 2021, but it was impressive in the early 1920s, and it allowed the A3 to set several speed records. It notably averaged over 86 mph during a 100-mile event held at the Brooklands track, which 100 years later is commonly associated with Bentley. After extensive testing, Aston Martin sold the A3 in 1923. It was sold and bought several times until it ended up in the hands of a man named R.W. Mallabar. He shipped it back to Aston Martin's headquarters when a connecting rod failed, and he asked the company to refinish it in gray with red wheels while it was tearing apart the engine. The A3 then disappeared until 2002, when it appeared at an auction and its historical significance was uncovered. Aston Martin received the A3 as a generous donation in 2003, and it commissioned Ecurie Bertelli to give it a full — and painstakingly long — restoration. Its frame was rebuilt from scratch with ash wood, and it received a reproduction body made with hand-beaten panels. It's now black with black wheels, which is the livery it wore until Mallabar commissioned a respray. Its engine was rebuilt during the refurbishment, so it moves under its own power. Whether that means the A3 will drive to the event under its own power hasn't been revealed. Regardless, when it gets there, it will bask in the sun (or get drenched by a late-summer storm) next to a star-studded lineup of Gulf- and Martini-liveried race cars and other historically significant machines. It's a little too old to participate in the display put together to celebrate the Queen of England's 95th birthday; there will be one car for each year that she's been alive.

Of course the Aston Martin AM37 speedboat is fast and beautiful

We told you last week about the new Porsche-designed 115-foot yacht. On a slightly smaller scale in terms of LOA — but on at least the same scale of opulence — is the Aston Martin AM37 speedboat that debuted this week at the Monaco Boat Show. The 37-footer (hence the name) has been in R&D for two years. Designed by Aston Chief Creative Officer Marek Reichman working with with naval architect Mulder Design and Dutch shipbuilder Quitessence Yachts, it promises bespoke design with state-of-the-art marine technology. It's designed to carry six passengers and two crew members, and each interior is custom outfitted. Reichman used the same "golden ratio" employed in all kinds of art and architecture — and in the design of Aston Martin cars. A single piece of curved glass wraps around the cockpit, and the decks are natural teak. The boat on display in Monaco was outfitted with cream-colored leather. The electrically controlled cockpit cover can be deployed from the lucky owner's Apple Watch. Forbes magazine has more photos of that particular boat, and reports that Aston plans to build just 10 of these per year. The AM37 costs $1.6 million. So maybe you can get one to serve as a tender to your $16.7 million Porsche yacht. Related Video: