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Cash influx could help Aston Martin double sales

Aston Martin is on the verge of a major product overhaul – complete with new architecture and powertrains. And good thing, considering that the Vantage and DB9 are each about a decade old. But to make it all happen, the British automaker is going to need a massive capital influx. Fortunately, that's just what it got when Investindustrial came on board. The Italian private equity fund, which previously owned a large chunk of Ducati and is now building a Ferrari theme park in Spain, bought a 37.5 percent stake in Aston Martin back in 2012. The acquisition reportedly cost Investindustrial the better part of a quarter billion dollars, but that's not the end of the firm's investment in Aston. According to Bloomberg, Investindustrial is now pouring even more into the Gaydon-based marque to help fund its product blitz. The output of that investment is expected to be announced at the upcoming Geneva Motor Show. That's where Aston's new chief executive Andy Palmer (whom Investindustrial reportedly helped poach from Nissan) is tipped to announce the company's new product plan that is earmarked to help double the company's sales from around 4,000 units last year to as many as 8,000 once those new products reach the market. The plan will assuredly include replacements for Aston's trademark luxury GTs, but could also encompass a new crossover utility vehicle to give it a greater foothold in growing markets like China while taking on similar new products from key rivals like Bentley and Maserati. While those two competitors are owned by larger auto groups – Volkswagen and Fiat Chrysler, respectively – Aston is independent. It's brokered a deal with Mercedes (thanks once again in no small part to Investindustrial) to help with components it can't effectively develop in-house, but the cash injection will be critical to the brand's revival plans.

Aston Martin close to IPO on the London Stock Exchange

According to a report from Sky News, Aston Martin is close to announcing plans to go public with an IPO on the London Stock Exchange. A listing on the New York Stock Exchange has also reportedly been considered. In December of last year, news broke that the company's owners had hired financial advisory firm Lazard to prepare for a potential offering. The report suggests that the British automaker is looking at an offering of $1.29 billion (GBP1 billion) in shares and an overall company valuation of around $6.44 billion (GBP5 billion). An Intention To Float statement could be filed as early as next week, says Sky. Last year was good for Aston Martin, with a total of 5,117 vehicles sold globally, a 58 percent jump from 2016. The company reported pre-tax profits of nearly $112 million (GBP87 million) in 2017. And it is working on a flurry of new products such as the Valkyrie supercar, an upcoming SUV, the new DBS Superleggera (shown above), and even an ultra-exclusive, real-life James Bond gadget-laden DB5. As of right now, Aston Martin's largest investors are I taly's Investindustrial and Kuwait's Investment Dar. Daimler also holds a sizable stake. Aston said it had filed a registration document with Britain's Financial Conduct Authority, a requirement for firms considering an IPO, at a time when the likes of Tesla boss Elon Musk have slammed the additional pressures of being listed. Pending a final decision from the FCA, a prospectus will be published on or around Sept. 20 as the maker of sports cars that can cost hundreds of thousands of pounds hopes to tap into global demand from wealthy buyers who want a slice of the high-end brand. The carmaker hopes to complete the flotation this year, the same target that British Prime Minister Theresa May is working towards to agree a deal for leaving the European Union. Aston sells roughly 25 percent of its cars to the EU and operates its only plant in Gaydon, central England, with a second one due to begin operations in Wales in 2019. "We can demonstrate that Brexit is not a major effect for us," Chief Executive Andy Palmer told Reuters. "If there is a tariff into Europe, it's countered by a tariff into the UK for our competitors so you might lose a little bit of market share in the EU but you pick it up in the UK," he said. Niche carmakers such as Aston and McLaren are more concerned about customs checks than tariffs as they believe many of their buyers can absorb a price hike.

Mercedes F1 boss Toto Wolff takes a stake in Aston Martin

LONDON — Mercedes Formula One boss Toto Wolff has taken a stake in British sportscar maker Aston Martin, whose executive chairman Lawrence Stroll runs the Racing Point F1 team, according to company filings. A Mercedes F1 spokesman said Wolff's move was purely an investment on the Austrian's part and would be diluted by a rights issue on Monday from 4.77% to less than 1%. "Fully diluted following the pending rights issue, this investment will represent a 0.95% stake in the company," he added. "It is a financial investment and Toto's partnership and executive role with Mercedes are unaffected by the transaction." Swiss billionaire Ernesto Bertarelli has also bought a 3.38% stake which will be similarly diluted. Wolff previously had a 16% shareholding in former champions Williams but sold that after he joined the Mercedes team, where he serves as principal and owns 30%. Canadian billionaire Stroll, whose son Lance drives for Racing Point alongside Mexican Sergio Perez, is close to Wolff. The Silverstone-based team — to be renamed Aston Martin next year — use Mercedes engines and gearboxes. Mercedes-Benz's parent Daimler also has a small stake in Aston Martin. "It's clear that Aston are now Mercedes' B team," the Daily Mail quoted one Formula One insider as saying. Wolff's future at Mercedes has been the subject of some media speculation, with the 48-year-old linked variously to senior management roles with Liberty Media-owned Formula One and at Aston Martin. His Aston Martin shares were bought from Yew Tree Overseas Limited, a vehicle controlled by Stroll who acquired a roughly 25% percent holding in Aston Martin with a consortium of investors. Mercedes have won the past six Formula One drivers' and constructors' titles but have six times world champion Lewis Hamilton out of contract at the end of the 2020 season, which has yet to start due to the COVID-19 pandemic. Hamilton, who has also been linked to Ferrari, had told reporters before the global crisis changed the sporting and financial landscape that his decision would depend on Wolff's plans. The Briton is now expected to stay at Mercedes, with a radical overhaul of Formula One's sporting and technical regulations postponed to 2022. Related Video: Motorsports Aston Martin Mercedes-Benz