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Aston Martin says its fleet will go all-hybrid

British luxury carmaker Aston Martin says it plans to convert its entire six-car lineup to hybrid powertrains, with CEO Dr. Andy Palmer telling the Financial Times (subscription required), "We will be 100 per cent hybrid by the middle of the 2020s" and that 25 percent of all Aston Martins will be fully electric "by the end of the next decade." In June, the company announced it will produce the RapidE, its first all-electric car, in 2019, with a limited production run of 155 cars. The Rapide S, the model it's ostensibly based on, starts around $204,000. "RapidE represents a sustainable future in which Aston Martin's values of seductive style and supreme performance don't merely co-exist alongside a new zero-emission powertrain, but are enhanced by it," Palmer said in the statement. "The internal combustion engine has been at the heart of Aston Martin for more than a century, and will continue to be for years to come. RapidE will showcase Aston Martin's vision, desire and capability to successfully embrace radical change, delivering a new breed of car that stays true to our ethos and delights our customers." Palmer also told FT that while the company plans to source battery cells from overseas, it will develop its electric systems in-house. It is working with Williams Advanced Engineering in England on EV systems integrations for the RapidE. Aston is just the latest of a long line of automakers to announce electrification plans. Notably, Volvo recently announced that it would add some form of electrification to its entire fleet by 2019. Related Video:

Aston Martin finally drops the veil on its new Lagonda sedan

Aston Martin has finally released the floodgates, delivering official images of the all-new Lagonda sedan, the company's latest expression of its long-serving VH architecture and 6.0-liter V12. Set for an extremely limited production, the hand-built Lagonda's William Towns-inspired, carbon-fiber exterior has been a point of conversation since the new sedan first crept in front of a camera's lens some four months ago. While that evolved exterior isn't exactly new, we are getting our very first look at the Lagonda's beautifully crafted cabin. Aston Martin's Q branch had a big hand in the cabin work, adding wide swaths of leather and elaborate hand-stitching to the Rapide-based interior. Unlike the Rapide, though, those rear thrones look considerably more accommodating, particularly in regards to rear headroom. From a performance perspective, we have it on good authority that the Lagonda is currently exceeding 175 miles per hour in testing and that this first production model weighs no more than the Rapide, which we're guessing is thanks to the aforementioned carbon-fiber body. The first deliveries of the Lagonda are slated to begin during the first quarter of 2015. We're hoping we'll have much more info as that date approaches. Until then, we have ten images of the new Lagonda, several of which feature the beautiful, Q-spec interior. Have a look and then head down to Comments and let us know what you think.

World's Fastest Gamer prize: Racing Aston Martins around the world IRL

LONDON — Two-time Indianapolis 500 winner Juan Pablo Montoya is to lead the judging panel for season two of World's Fastest Gamer, a competition aiming to take a virtual racer to the real track for a season with an Aston Martin sports car team. Season one winner Rudy Van Buren, previously a sales manager in the Netherlands, won a year as simulator driver with the McLaren Formula One team. Competition founder Darren Cox said the message coming through from the esports world was that gamers wanted more. "These gamers at the end of the day want to go racing," he said on Wednesday. "So we thought, let's not go against what everyone wants, let's push it and have the real racing as the prize." Cox has plenty of experience of that, having created the GT Academy program that took 23 people from gaming to racetrack with Nissan: "The big prize for the gamers in GT Academy was one race ... this time we're saying we're confident we'll find someone who's good enough and who will do a full season in Aston Martins at the biggest tracks in the world." The winner from 10 finalists — eight of them champions from top motor racing esports series and two separate qualifiers — will become a professional racing driver with Swiss-based R Motorsport, who work closely with Aston Martin. Van Buren will also be racing a full season as teammate to the winner. Cox said the prize of a full season was worth more than $1 million. The circuits will include Monza, Le Castellet, Brands Hatch, Nurburgring, as well as 24-Hour endurance races at Spa-Francorchamps and Daytona. Montoya, who won seven Formula One grands prix with Williams and McLaren, is also a keen online racer and still practices on simulators. Cox said he had started talking to the outspoken Colombian about gaming when they met at Daytona a year ago and he was "fully up for it." "I know the skills between real and virtual are completely transferable, so my job on WFG is to make sure these gamers are hungry and perform under the pressure I intend to put them under," Montoya said.