Garage Kept 2009 Db9 Roadster Rare White Tan Only 3k Miles New Condition on 2040-cars

Auto blog

Aston Martin wants to be the Hermes of the car world

Aston Martin doesn't want its wealthy potential customers to perceive the brand as just another sports car maker. The company wants to transform those perceptions so that buyers see its products as luxury goods on par with high-end accessories. If this change can successfully bring in more cash, the business could consider an initial public offering in the coming years. "We seek to position ourselves as the automotive equivalent of Hermes, not as the counterpart of Ferrari." CEO Andy Palmer explained the change to Bloomberg, referencing the boutique French brand. The desire to change buyer impressions comes as Aston Martin pivots away from a focus predominantly on sports cars and more towards high-performance luxury vehicles. For example, the company already has sedans in the lineup like the Rapide and Lagonda Taraf. The future range will also reportedly include an electric Rapide and another Lagonda. The production version of the DBX crossover (concept above) will add one more segment around 2019. However, Aston Martin won't completely abandon coupes because the DB11 will arrive in 2016, and a new Vanquish and Vantage will eventually follow. For Aston Martin to have a future, Palmer believes the company needs to look in new directions, especially with models like the DBX. According to Bloomberg, execs there hope that appealing to more customers could help the business see a net profit in the next three years, which hasn't happened since 2010. To save even more money going forward, the business recently cut 15 percent of its workforce mostly from white collar employees. Featured Gallery Aston Martin DBX: Monterey 2015 View 16 Photos News Source: BloombergImage Credit: Copyright 2015 Drew Phillips / AOL Aston Martin Crossover Luxury Performance Sedan aston martin rapide aston martin lagonda aston martin dbx

Aston Martin Valkyrie | Autoblog Minute

Aston Martin has been teasing the Valkyrie hypercar off and on the last couple of years, first as the RB-001, and now with its official name, and it has just released images and information of the most production-ready variant yet. Aston Martin Autoblog Minute Videos Original Video

James Bond will return ... in an Aston Martin DB5

The 25th James Bond film has a title: "No Time to Die." Honestly, it's bit generic and indicative of the Brosnan-era films or a post-Fleming novel. Whatever, as a diehard 007 fan, they could call it "Octopussy 2: Revenge for Vijay" and I'd still be giddy with anticipation.  Now, though I'm desperate to avoid spoilers, I couldn't help but notice news over at James Bond experts MI6-HQ that filming has begun in Italy with an Aston Martin DB5. They share images of multiple DB5's in a car transport along with what appears to be some new Jaguars. As you might recall, "Spectre" ends with Bond driving off into the sunset in his DB5 with Madeleine Swann. We already knew that Lea Seadoux would be returning for "No Time to Die," and now we know the car is coming back, too.  However, there was also the earlier news that another classic Bond Aston Martin would be returning: the V8 Vantage featured in "The Living Daylights." Same number plate and everything. That sounds absolutely awesome, yet I'm also sad I know it. Damned spoilers. Wait, I guess I'm now part of the problem.  Related Gallery 007 Best James Bond Cars View 20 Photos