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Aston Martin Lagonda supersaloon gets official with first delivery

Over the past 67 years since Aston Martin acquired the Lagonda marque, the name has come and gone, but now it's back again. After an aborted attempt at reviving the brand with a much-criticized SUV concept at the 2009 Geneva Motor Show, Aston is building a new high-end sedan exclusively for the Middle Eastern market, and this is our best look at it yet. We first caught glimpse of the upcoming new Lagonda a few months ago when it was spotted undergoing testing, and Aston released preliminary details and a couple of teaser images just last month. But now it's shipping the first example for testing to the Sultanate of Oman on the Persian Gulf coast, and it has evidently allowed Oman Air and the Aston Martin Oman dealership to release a handful of photos. What we can see is a pretty handsome sedan that borrows stylistically from the original Aston Martin Zagato sedan that shocked the world in the mid-'70s, not to mention cues from the Zagato Centennial concepts revealed last year. It's possible this is Aston's new design direction, a bid to finally take it away from the gorgeous but overfamiliar styling of its current crop. The fresh look is more squared off, with narrower head- and taillights. It's also possible, of course, that this new look will remain specific to future Zagato-branded vehicles. Look close enough and you'll notice that the handsome sedan is wearing the Lagonda badge, not those of Aston Martin. Oman Air Partners With Aston Martin For Exclusive New Lagonda Test Date: 25 August 2014 World class luxury airline Oman Air is today, [TBC], proud to announce a key partnership with globally renowned British car manufacturer Aston Martin which sees the Middle Eastern carrier bring the marque's yet-to-be-launched Lagonda to Muscat as part of its early testing programme. Reviving the iconic Lagonda name from Aston Martin's renowned heritage, the brand new car is a top-of-the-range, luxury four-door super-saloon which has been designed exclusively for the Middle East market – and Oman's awe-inspiring mountains, deserts and state-of-the-art road network are providing the perfect backdrop for essential summer heat testing.

Aston Martin DB5 re-creates life-size Corgi diecast toy car for 007 movie

To promote the upcoming James Bond film "No Time To Die," Aston Martin has turned a DB5 into a life-size toy car. In fact, the car itself is kind of a giant toy, one of the $3.6 million DB5 Goldfinger Continuation models that mimic the movie car with mock machine guns and rotating license plates. Now, it has a giant vintage Corgi Toys box to match. The original Corgi 007 Aston Martin DB5 toy debuted in October 1965, about a year after the "Goldfinger" movie showed Sean Connery behind the wheel of the gadget-infused spy-mobile. According to some estimates, the Corgi sold 4 million copies in four years, making it the best-selling toy car in history. Over the years, Corgi has retooled and re-released the model several times, selling over 20 million in total. The big box, unveiled at London's Battersea Power Station, re-creates Corgi's original release packaging complete with period artwork. In 1965, according to Aston Martin, the toy car sold for just 50 pence, the equivalent of just under $14 today when accounting for inflation. You can still get a new one for about $20, but first-release models can run up to $350 in good condition. The DB5 Goldfinger Continuation is one of just 25 cars built by Aston Martin's Heritage Division, the same outfit that brought you continuation models of the DB4 GT and DB4 Zagato. However, while those are faithful re-creations of the original cars, the DB5 Goldfinger is a little different. The cars are built as the original DB5s were, taking about 4,500 hours each and emerging from the same workshop in Newport Pagnell as the 1963 models did. In this case, the intriguing DB5 Goldfinger was developed in conjunction with Chris Corbould, the special-effects coordinator on the last 14 Bond movies and the individual responsible for modifying several of the picture cars. The cars have been outfitted with oil slicks, Browning machine guns that pop out from behind the lights, and a bulletproof shield that rises from the rear to protect the rear windscreen from villainous rounds. None of these things actually work — the oil is really water, the guns emit a bang-bang noise and flash some LEDs — but even so, the car is not street legal. It also comes with a rotating license plate holder and a roof panel shaped like Bond's ejector seat exit. There is, of course, no ejector seat.

The mood at this year’s Paris Motor Show: Quiet

The Paris Motor Show, held every other year in the early fall, typically kicks off the annual cavalcade of automotive conclaves, one that traverses the globe between autumn and spring, introducing projective, conceptual and production-ready vehicle models to the international automotive press, automotive aficionados and a public hungry for news of our increasingly futuristic mobility enterprise. But this year, at the press preview days for the show, the grounds of the Porte de Versailles convention center felt a bit more sparsely populated than usual. This was not simply a subjective sensation, or one influenced by the center's atypically dispersed assemblage of seven discrete buildings, which tends to spread out the cars and the crowds. There were not only fewer new vehicles being premiered in Paris this year, there were fewer manufacturers there to display them. Major mainstream European OEM stalwarts such as Alfa Romeo, Fiat, Nissan and Volkswagen chose to sit out Paris this year, as did boutique manufacturers like Bentley, Aston Martin and Lamborghini. This is not simply based in some antipathy on the part of the German, British and Italian manufacturers toward the French market — though for a variety of historical and societal reasons that market may be more dominated by vehicles produced domestically than others. Rather, it is part of a larger trend in the industry. Last year, Mercedes-Benz announced that it would not be participating in the flagship North American International Auto Show in 2019 — and that it might not return. Other brands including Jaguar/Land Rover, Audi, Porsche, Mazda and nearly every exotic carmaker have also departed the Detroit show. Some of these brands will still appear in the city in which the show is taking place, and host an event offsite, to capitalize on the presence of a large number of reporters in attendance. And even brands that do have a presence at the show have shifted their vehicle introductions to the days before the official press opening in an attempt to stand out from the crowd. In many ways, this makes sense. With an expanding number of automakers, with diversification and niche-ification of models and with wholesale shifts that necessitate the introduction of EV or autonomous sub-brands, there is a growing sense that, with everyone shouting at the same time, no one can be heard.