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Aston Martin eyes US market for growth

Aston Martin chief executive Andy Palmer is sitting in a rustic Tuscan villa on a sweltering summer night, but his mind is thousands of miles away. He's ruminating on the United States, a lucrative market that could secure Aston's future as an automaker that has proved elusive for decades. The reason? Aston has an identity crisis. Sure, Americans know what Aston Martin is. Mostly. Palmer compares it to the British game of cricket. Many Americans have heard of it. They might even have a vague notion of what it is, but that's about as far as things go. It's the same with Aston. Candidly, Palmer places the blame squarely on his company, admitting Aston executives have been complacent about America. "We've got some work to do in the United States. I think we have assumed that you guys get it because you speak our language," he told a group of mostly US journalists at the launch of the 2017 DB11. That ends now, Palmer said, and Aston's plan to fix the problem will come into sharper focus with the launch of the DBX crossover for 2019. The utility vehicle was designed for an American buyer because the US market is SUV heavy. The target consumer? Someone named Charlotte, a 42-year-old from Southern California. Palmer describes her as someone who wants an elevated ride height and functionality. "She's looking for that safe, secure feeling," Palmer said. The company is adding 750 people and building a factory in Wales to produce the DBX. The site will be able to make 7,000 units annually, which dovetails with Aston's goal of making 7,000 sports cars per year. It's an ambitious plan for a company that made 3,615 cars in 2015 and posted an operating loss. This potential growth is still a few years off, meaning the brand's new DB11 must be a success. Early signs are trending well, and Aston had taken 2,000 orders by the end of June. After that, the company will redesign the Vanquish and Vantage and add the usual open-top variants. Aston's investors have already funded the sports cars and the DBX, and product development spending rose 40 percent in 2015. Aston's ownership group includes a Kuwaiti consortium, Italian backers, and a minority stake held by Daimler, which provides technology like infotainment and V8 engines. In total, Aston plans seven new vehicles in six years.

Aston Martin Valkyrie | Autoblog Minute

Aston Martin has been teasing the Valkyrie hypercar off and on the last couple of years, first as the RB-001, and now with its official name, and it has just released images and information of the most production-ready variant yet. Aston Martin Autoblog Minute Videos Original Video

Xcar gets first live look at Aston Martin Vantage GT3

Yesterday Aston Martin took the wraps off the Vantage GT3, a limited-edition version of its entry level model that has now become its most powerful and hardcore. But while we'll have to wait a couple of weeks until the Geneva Motor Show to see it up close and in the metal, Xcar has been granted an exclusive behind-the-scenes look at Gaydon's latest. The Vantage GT3 packs the same 6.0-liter V12 as just about everything else Aston makes (save for the lower-spec V8 Vantage), but with 592 horsepower on tap and less weight to motivate, it'll out-perform them all. One of the best parts, though, is the engine note which Xcar was able to record and which sounds second to none. We're going to miss big naturally aspirated engines like this once the turbos have taken over for good. Related Gallery Aston Martin Vantage GT3 View 22 Photos News Source: Xcar Geneva Motor Show Aston Martin Coupe Performance Videos xcar aston martin vantage gt3