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Aston Martin DBX SUV spied up close towing, and we get interior shots

An Aston Martin SUV called the DBX is going to be revealed in the last quarter of 2019, and here's your newest batch of spy photos showing it out testing. There isn't much new to see on the outside, but our spy photographer managed to capture more detailed photos of the interior. Before you get too excited, know the interior is pretty much entirely unfinished. This particular DBX prototype seems to be a fairly early build, as everything on the inside looks cobbled together. If you peer through the rear windows you'll see what looks like some sort of rollcage and massive jugs meant to simulate the weight of passengers. Also, like before, there's a smattering of Mercedes parts in there. We see the Mercedes infotainment display, center console and center stack design, plus Mercedes seat controls. Curiously, those seat controls are on the tunnel separating the driver and passenger. Aston could get away with doing that, but with all the space an SUV offers, it seems somewhat unnecessary to package it thusly. We'll just assume nothing is final at this point, due to the state of confusion currently on display in the Aston's interior. We do have something interesting to look at on the exterior of the DBX, though. It's hauling something, and that something happens to be a Taylor dynamometer, according to the logo on the side. This kind of dyno is used to apply a measured load to the vehicle, in addition to simulating driving up and down slopes. This SUV is rumored to have AMG's 4.0-liter twin-turbo V8 under the hood, so it could have some heady towing capability. Aston seems intent on making this SUV do SUV things, so a solid tow rating could be in the cards. The wait isn't long at this point for the DBX, but Aston hasn't uncovered anything more than it did last year. With the actual announcement nearing, we hope to see more of the large Aston Martin bruiser soon.

How chasing Ferrari improved Aston Martin, with help from Mercedes-Benz

GAYDON, England — After decades of ups and downs, British carmaker Aston Martin Lagonda is charting a more efficient and profitable way forward, leaning on technology from shareholder Mercedes-Benz to make the costly leap to electric vehicles (EVs). Less than two years after billionaire Lawrence Stroll drove to the rescue of James Bond's car brand of choice, Aston Martin has undergone a manufacturing makeover to lift margins and help it become more like rival Ferrari. Stroll, Aston Martin's largest shareholder and executive chairman, who is also an avid fan of Ferrari, says after vehicle sales jumped 82% in 2021 the carmaker's transformation to long-term profitability is well under way, with new cars coming and funding secured through 2025. But analysts say Aston Martin, which has gone bust seven times since it was founded in 1913 and has flirted with death as often as Agent 007, is still burning through piles of cash. Some question its ability to generate Ferrari-like sales to fund the vast cost of electrification. "It's precarious and it is possible for this company to go bust," said Redburn equity research analyst Charles Coldicott. "I don't think it's a controversial thing to say even though Aston wouldn't like to hear it." Asked to comment on perceptions of a shaky future, an Aston Martin spokesman reiterated Stroll's view that the carmaker is well on the way to long-term profitability and that it has adequate access to cash. On a tour of the carmaker's Gaydon factory, Tobias Moers, formerly head of Mercedes' high-performance AMG brand and Aston Martin chief executive since August 2020, rattles off a list of moves including cutting one of two assembly lines and bringing more bespoke items like seats in-house. Perhaps the biggest shift has been to focus on higher-value customer-driven and customized orders — a big part of Ferrari's success — rather than over-producing and churning out sports cars wholesale, which then had to be discounted. "When I came in, the company was manufacturing-dominated instead of engineering-led, which for an auto luxury business is insane," Moers said. "In a company this size, you need maximum flexibility and agility." Moers has cut Aston Martin's inventory to 600 sports cars from 2,000 — its cars sell for an average of around 150,000 pounds ($195,750) — and customized orders now account for 50% of sales versus 6% when he joined the firm. At that point, the carmaker was in trouble after a disastrous 2018 public listing.

Aston Martin names new regional chief for the Americas

Aston Martin has named a new president for the Americas region. Starting October 26, the role will fall to Laura Schwab, who joins Aston from rival Jaguar Land Rover. The Louisville, KY native is a graduate of the law school at the University of Kentucky. She worked in the technology sector in Southern California before embarking on a career in the automotive industry, working for JLR in a variety of marketing and communications posts. She has served for the past year and a half as JLR's marketing director, having previously worked in Land Rover's North American office in a variety of capacities. In her new job, Schwab will be responsible for all of Aston Martin's activities in the Americas, including the United States, Canada, Mexico, and South America. She'll be working out of the company's regional headquarters in Irvine, CA, reporting to directly global sales director Christian Marti. Pictured above is the DB10 created for the latest James Bond movie, on display in Monterey this summer. "Laura is an excellent addition to the Aston Martin team. Throughout her career in the automotive business, Laura has demonstrated an ability to implement marketing and retail programs to drive growth," said Aston Martin CEO Andy Palmer in the statement below. "As we embark upon delivery of our six-year 'Second Century Plan' the Americas region offers a considerable opportunity and I look forward to Laura applying her skills to help us grow awareness of the Aston Martin brand in this region." Related Video: ASTON MARTIN APPOINTS LAURA SCHWAB AS NEW AMERICAS REGIONAL PRESIDENT 2 October 2015, Gaydon: Aston Martin is pleased to announce the appointment of Laura Schwab as President for Aston Martin The Americas, reporting to Global Sales Director Christian Marti, effective 26 October. Laura joins Aston Martin from Jaguar Land Rover where she worked most recently as Marketing Director, leading marketing communications, experiential events, sponsorships, product marketing, customer engagement and corporate social responsibility. Based at the company's regional headquarters in Irvine, California, Laura's role as Regional President embraces sales and service, public relations, brand marketing and communications to both Aston Martin's customers and 46 dealers in the region, spanning the United States, Canada, Mexico and South America.