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Aston Martin and Tom Brady partner for new content series

Love him or hate him, it's difficult to argue with Tom Brady's popularity. While celebrity endorsements are as old as advertising, a tie-in between a storied British automaker and the most successful quarterback in NFL history doesn't happen everyday. Today, Aston Martin and Brady announced a new partnership on a content series, Category of One, that's set to debut later this year. Brady is apparently a longtime Aston Martin owner, though the only model mentioned is his current 2017 DB11. Brady will be working with the automaker on a custom-curated 2018 Aston Martin Vanquish S. The whole thing will be documented and released in portions, with the full car debuting sometime this summer. The Vanquish S, while still beautiful and plenty powerful, is the last remaining car on Aston Martin's old platform. There are few other detail on the collaboration. We also really hope Brady didn't scratch the hood of that DB11. We assume Gisele gave him a few tips for proper poses. Related Video: Celebrities Design/Style Aston Martin aston martin db11 aston martin vanquish s

Aston Martin reveals hardcore Vantage GT3 special edition

If there are two things of which we've seen a lot in recent years, they're versions of the Aston Martin Vantage, and road-going sports cars wearing the name GT3. And you know what? We're not tired of either just yet. So we're pleased to report that the two have come together with the release of the new Aston Martin Vantage GT3. The ultimate evolution of Gaydon's nimble little sports car, the Vantage GT3 is lighter and more extreme than any version to date. Envisioned as a street-legal mid-point between Aston's successful racing cars and its coveted luxury GTs, the Vantage GT3 packs a number of key upgrades to make it lighter, more powerful and more hard-core than its stablemates. For starters, the company's ubiquitous 6.0-liter V12 has been upgraded with a new intake manifold and torque tube made from magnesium and a full titanium center-exit exhaust system. Although final figures are yet to be announced, Aston Martin figures it'll crank out around 600 metric horsepower – 592 by our standards, more than any iteration of the engine to date (including the flagship Vanquish) or any road-going Aston this side of the One-77. The other side of the power-to-weight ratio is optimized through the extensive use of carbon fiber. Aston has replaced the front fenders, hood and doors with the lightweight weave, as well as the center stack and Alcantara-trimmed racing buckets. Customers can even opt for a carbon-fiber roof and the rear glass to be replaced by plexi. The result is a projected curb weight of around 3,450 pounds, or a good 220 pounds lighter than the V12 Vantage S. A more extreme aero kit (also made of carbon, naturally) includes a splitter jutting out from under the nose and a big rear wing, and Michelin Pilot Super Sport tires sit at the edges of a wider track. Only 100 examples of the Vantage GT3 will be offered after its debut at the Geneva Motor Show next month, with deliveries slated to begin later this year as Aston prepares its next generation of Mercedes-powered sports cars. INSPIRED BY RACING: THE ASTON MARTIN VANTAGE GT3 SPECIAL EDITION - Lightweight and extreme Vantage special edition limited to 100 cars - Motorsport-derived chassis, aerodynamics and handling - Bridges the gap between road and race track driving 18 February 2015, Gaydon: Aston Martin is today revealing the first details of its most potent and uncompromising Vantage to date: the track-inspired Vantage GT3 special edition.

Aston Martin closing deal with Force India F1 team

Aston Martin is returning to the Formula One grid. Only instead of starting its own team – or even taking control of an existing one – the British automaker is reportedly on the verge of announcing a new partnership with the Force India team. According to Autosport, the deal would see the team switch names from its current national identity to Aston Martin Racing. Beyond naming rights, however, the partnership could see the two outfits partner on technical collaborations as well. The Johnnie Walker whisky brand – a longtime McLaren partner – is said to be joining as a sponsor of the newly rebranded team, which has previously featured branding from whisky brands Royal Challenge, Whyte & Mackay, and Dalmore. The current engine deal with Mercedes (which owns part of Aston Martin) is expected to stay in place. Force India isn't the only team Aston Martin is said to have evaluated. Previous reports had linked the manufacturer of luxury GT cars to Red Bull, while Williams was also said to have been under consideration for such a partnership. Ultimately, however, it appears to be cash-strapped (and strong-performing) Force India that has sealed the deal, expected to be announced in due course. If the notion of an automaker sponsoring (but not running) an F1 team strikes you as odd, it isn't without relevant precedent. Infiniti has long sponsored the Red Bull team that is powered by its corporate cousin Renault. That deal was brokered while the Japanese luxury brand was chaired by Andy Palmer, who now runs Aston Martin. Aside from considerable achievements in sports car racing, the British firm only participated in F1 for a few races in 1959 and 1960. The deal would put an end to the Force India name that has adorned the team since Indian businessman Vijay Mallya took it over late in 2007. Mallya, it should be noted, helms United Spirits Limited, which produces all those beverages mentioned previously that have sponsored Force India. The team was founded in 1991 as Jordan Grand Prix, under whose name it ran until 2005 when it switched ownership and name first to Midland and then to Spyker. Mallya sold nearly half of the team's stake to the Sahara India Pariwar conglomerate in 2011. Since taking over the team, Force India has gone from a back-marker in tenth place to a solid midfield contender routinely landing sixth in the championship standings and currently running fifth this season.