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Aston Martin and Mercedes-AMG bicycles: Luxury branding has no bounds

Luxury automobile companies are never quite satisfied with building high-end cars. They often stray into other types of branded merchandise that can have little to do with cars, such as the BMW Active line of clothing and accessories. Splitting the difference between branded merchandise and actual vehicles are these two limited-production bicycles from Mercedes and Aston Martin. The bike above is a collaboration between Mercedes-AMG and German bicycle brand Rotwild, a builder that has been around since 1996, according to the company's website. The bicycle in question is the R.S2 "Beast of the Green Hell." It's inspired by the Mercedes-AMG GT R sports car that was promoted with the same nickname. It uses a carbon frame and wheels, as well as disc brakes. It's also painted in green and black to match the Green Hell Magno color available on the GT R. Only 50 of them will be built, and each will carry a pricetag of over ˆ7,000, or nearly $8,300 at current exchange rates, including tax. View 4 Photos The second bicycle is from Aston Martin and another German bicycle company, this one called Storck Bicycles. This bike company has also only been around since 1995. The bike is called the Fascenario.3 Aston Martin Edition, and it will be a bit less rare than the Mercedes bicycle, with 107 total units. It's still a cool vehicle, though, featuring a carbon frame and wireless shifters. In total it weighs 13 pounds. It does lack the disc brakes of the Mercedes bicycle, though. Pricing hasn't been announced for the Aston Martin bike, but don't expect it to be cheap. Related Video: Featured Gallery ROTWILD R.S2 Limited Edition Mercedes-AMG GT R bicycle View 9 Photos Image Credit: Mercedes-Benz, Aston Martin Green Weird Car News Aston Martin Mercedes-Benz Performance mercedes-amg

Mercedes-Benz to boost stake in Aston Martin to 20%, lend it some tech

Daimler unit Mercedes-Benz is to lift its stake in Britain's Aston Martin to up to 20% by 2023, making it one of the struggling British carmaker's largest shareholders, Aston said on Tuesday. Aston Martin, popular for being James Bond's carmaker of choice, has suffered a torrid time since it went public two years ago, with its shares losing two-thirds of their value this year. The 107-year-old firm hired Tobias Moers, former CEO of Mercedes-AMG, as its new boss from August. Aston said the increase in Mercedes-Benz's stake, from 2.6% currently, would take place in several stages as part of a wider issue of 250 million shares at 50 pence each. The stock issued to the German group will have a maximum value of 286 million pounds ($372.7 million), it said. The deal will see an existing supply agreement between the two firms, in place since 2013, expanded to give Aston Martin access to key Mercedes' technology, including hybrid and electric drive systems. "We take another major step forward as our long-term partnership with Mercedes-Benz AG moves to another level, with them becoming one of the company's largest shareholders," said Aston's chairman and biggest shareholder Lawrence Stroll. The German firm will get the right to nominate one non-executive director to Aston Martin's board after its first shareholding increase, the London-listed firm said. Aston, which has started deliveries of its first sport utility vehicle, the DBX, said on Tuesday it swung into an adjusted core loss of 29 million pounds in the third quarter, versus a profit of 43 million pounds last year. Revenue in the period nearly halved to 124 million pounds, it said. Aston Martin is targeting annual capex of 250 million pounds to 300 million pounds per year between 2021 and 2025. It envisages production volumes of about 10,000 units, revenues of about 2 billion pounds and adjusted core profit of 500 million pounds by financial years 2024 or 2025.

2020 Aston Martin Vantage Road Test | Old-school road trip in a new-school Aston

Our roads may be virtually empty, with Americans all cooped up and nowhere to go. But with jet planes and TSA lines looking iffy and icky for the foreseeable future, the great American road trip is poised to reclaim its preeminence in travel. To test that post-pandemic theory, in a purely theoretical way, I requisition a 2020 Aston Martin Vantage for a daytrip from New York to the Catskills. It’s the kind of high-character “import” sports car that once defined the breed, before corporate imperatives watered the character down. AstonÂ’s two-seater is nakedly beautiful, flawed-yet-fabulous, and expensive as hell. But if you drive the Vantage and donÂ’t fall head-over-loafers, IÂ’d accuse you of not caring for sports cars at all. ItÂ’s as alive and engaging as any sports car out there, a 509-horsepower firecracker that rewards skilled drivers – or dings them for mistakes – in defiance of the trend toward all-wheel-drive automatons. As for the Catskills, itÂ’s in the midst of its own explosive comeback. This rough-hewn mountain region, a convenient two hours north of Manhattan, was once the prime vacation destination of the Northeast, so popular in the late 19th century that a 1,200-room luxury hotel was required just to gaze at some waterfalls, with guests including U.S. presidents and Oscar Wilde. Through the 1950s and 60s, it continued to be the pipeline to nature for Jewish families and other northeast tourists. Their summer camps and sprawling “Borscht Belt” resorts and nightclubs mythologized in films like Dirty Dancing and now televisionÂ’s The Marvelous Mrs. Maisel, which has fetishized Catskills nostalgia to a truly marvelous degree. Then came airline travel, and affordable tickets to Miami Beach and other exotic warm-weather locales. Like a Palm Springs of the east, the Catskills fell into steep decline. The region became a punch line of corny kitsch. As with Palm Springs, fashion has come full circle: The Catskills and adjacent Hudson Valley are red-hot again, rediscovered by Brooklynites especially as a magical spot for affordable second homes, or permanent moves to open farm-to-table restaurants, curated antique shops and other bastions of rustic hip. The Vantage lures me from coronavirus lockdown like a movie idol waving outside my Brooklyn window, for a cannon-shot recon run to Woodstock.