2014 Aston Martin Db9 Volante' Midnight Blue/winter Wheat on 2040-cars

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Aston Martin crafts one-off equestrian-themed DB9 Volante

Ask most people what kind of cars Aston Martin makes and they'll probably tell you it makes sports cars. But it doesn't. No, Aston Martin actually makes luxury GTs that focus at least as much on fine craftsmanship as they do on outright performance. In other words, any Aston Martin – from the 'entry level' V8 Vantage to the flagship Vanquish – packs an unrivaled attention to detail. But for those looking for that extra measure of exclusivity and intricacy, there's Q by Aston Martin. And this is its latest project. Similar to the Ferrari Tailor Made program, Lamborghini Ad Personam, Porsche Exclusive or Rolls-Royce Bespoke, Q by Aston Martin is dedicated to meeting the specific needs of individual customers who want their luxury GT crafted just so. We've seen several specially crafted and eye-catching Q projects at auto shows around the world, created to showcase what the division can do. This one was commissioned by a dealership in Los Gatos, CA. Starting with a DB9 Volante, the Q division gave it an equestrian theme with saddle tan leather with diamond-quilted ivory Alcantara trim, light burlwood veneer, specially-embroidered horse-head logos and saddle-style luggage fitted to the rear console. The exterior is finished in Ashen Blonde metallic with ten-spoke diamond-turned wheels in satin champagne and Howlite stone-inlaid logos. This one-off DB9 will be auctioned off at the Menlo Charity Horse Show, held August 5-10 at the Menlo Circus Club in Atherton, CA, with proceeds to benefit the Vista Center for the Blind & Visually Impaired.

Aston Martin Rapide puts the future on display at CES

Aston Martin looks to be on the verge of a technological revolution. That includes a new platform, powertrain, design language... the works. And at CES, it's showing how its next generation of vehicles will incorporate new infotainment technologies, as well. Stemming from a partnership recently signed with Chinese company Letv (which we're not sure how to pronounce either), this Aston Martin Rapide S is decked out with bright tech. It has a 13.3-inch high-def touchscreen display in the center console, a 12.2-inch display in the instrument cluster, new speed-recognition technology, and remote services. All the features come from Letv's Internet of the Vehicle program. Few of these features are ground-breaking, but everything being relative, it's a big step for Aston Martin. After all, the British automaker makes almost all of its models based on a platform that dates back fifteen years, a V12 engine that's even older, and no transmission with more than a single clutch. But that's all about to change with a new generation on the horizon, and this demonstrator hints at just one way in which we'll soon see that transformation take shape. Related Video: LETV AND ASTON MARTIN REVEAL THE AUTOLINK RAPIDE S AT CES 6 January 2016, Las Vegas USA: Leading global technology company Letv and luxury sports car brand Aston Martin today revealed at the Consumer Electronics Show the first results of their collaboration – an Aston Martin Rapide S incorporating the latest Letv Internet of the Vehicle (IOV) system. Aston Martin and Letv signed a memorandum of understanding (MOU) on December 3rd 2015 to confirm research projects that include the development of connected electric vehicles through to manufacturing consultation on future electric vehicles. The ideation and engineering of the Aston Martin Rapide S project has been led by the Letv IOV team and has focused on a new concept for the centre console and instrument panel. The center console is now a 13.3 inch HD touch screen and the instrument panel is now a 12.2 inch screen incorporating electronic instrumentation and gauges. The original human-machine interaction (HMI) has also been updated by integrating Letvs latest speech recognition technology. Letv first showed its Autolink system in November 2015, the first time the technology company had released a product specifically developed for automotive applications.

Aston Martin says its fleet will go all-hybrid

British luxury carmaker Aston Martin says it plans to convert its entire six-car lineup to hybrid powertrains, with CEO Dr. Andy Palmer telling the Financial Times (subscription required), "We will be 100 per cent hybrid by the middle of the 2020s" and that 25 percent of all Aston Martins will be fully electric "by the end of the next decade." In June, the company announced it will produce the RapidE, its first all-electric car, in 2019, with a limited production run of 155 cars. The Rapide S, the model it's ostensibly based on, starts around $204,000. "RapidE represents a sustainable future in which Aston Martin's values of seductive style and supreme performance don't merely co-exist alongside a new zero-emission powertrain, but are enhanced by it," Palmer said in the statement. "The internal combustion engine has been at the heart of Aston Martin for more than a century, and will continue to be for years to come. RapidE will showcase Aston Martin's vision, desire and capability to successfully embrace radical change, delivering a new breed of car that stays true to our ethos and delights our customers." Palmer also told FT that while the company plans to source battery cells from overseas, it will develop its electric systems in-house. It is working with Williams Advanced Engineering in England on EV systems integrations for the RapidE. Aston is just the latest of a long line of automakers to announce electrification plans. Notably, Volvo recently announced that it would add some form of electrification to its entire fleet by 2019. Related Video: