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'Q by Aston Martin' bringing unique creations to Monterey

Want an Aston Martin unlike any other on the road? You'll need to look to Q, and no, we're not talking about the inimitable Desmond Llewelyn. No, we're referring to Aston's in-house customization shop, a one-stop destination that can set your Vantage or Vanquish even further apart from every other vehicle on the road. Aston Martin is bringing four new Q-customized cars to next week's festivities in scenic Monterey, CA, covering the gamut of the brand's portfolio. At the lead is the Aston Martin flagship, the hardtop Vanquish. Finished in an eye-catching – and decidedly un-Aston-like – Abor Orange, the Vanquish boasts unique carbon fiber work, with a twill that's twice the size of your average CF. Inside, a new print has been emblazoned on the Obsidian Black leather, which Aston says is styled after the helix of a carbon molecule. For those who want to stand out and experience the wind in their hair, Q is also bringing out a pair of Aston Martin's Volante variants. The Vanquish Volante wears Frosted Silver paint, 10-spoke alloys and a Chestnut Tan interior. The DB9 Volante, meanwhile, sports perhaps the oddest style of this quartet, with Ashen Blonde exterior paint and, um, a pink interior. It's actually called Blush Pearl, and it's complemented by Piano Ice Mocha on the center stack. Finally, Q has turned its eye on the V12 Vantage S, decking it out in amethyst paint with a Monterey Pearl grille. The cabin sports the same Obsidian Black leather found on the Q-fettled Vanquish, but rather than the helix design, the Vantage S sports bold, Vivid Purple leather accents. The contrasting bits include the seat stripe, headliner, portions of the steering wheel finish and glove box liners. Take a look both up top and below for galleries of all four customized Astons, and then scroll down for the full press release from Aston Martin.

Weekly Recap: Geneva's splendor reflects growing demand for ultra-luxury cars

Geneva is one of the most glittering auto shows in the world, but the list of high-powered and bespoke luxury cars was decadent this year even by the rich standards of the Swiss exhibition. It's great for enthusiasts to revel in the flame-throwing Aston Martin Vulcan, the racing-inspired elegance of the Bentley EXP 10 Speed 6 concept and the insane performance of the Lamborghini Aventador LP 750-4 Superveloce, but there's a reason for all of this opulence: the luxury market is big business. And it's growing. IHS Automotive forecasts that so-called ultra-premium sales will nearly triple this decade from 123,000 to 353,000 units around the world. The estimate includes brands like Aston Martin, Bentley, Ferrari and Rolls-Royce, but doesn't count BMW, Mercedes and Audi, which offer less expensive models in addition to their high-end flagships. Though IHS includes Porsche and its relatively large volume in the study, the ultra-premium segment is still set grow at about the same rate, even without the German automaker's figures. So what is propelling all of this growth in the most expensive segment of the auto industry? Put simply, there's more rich people. IHS Automotive principal analyst Tim Urquhart pointed to economic expansion in China, market recovery in the United States and a surge in the lucrative technology sector as contributing factors. This dovetails with a research report by UK-based Oxfam, an international relief organization, which found the world's richest one-percent owned 48 percent of global wealth in 2014, and it's expected to increase to more than 50 percent by 2016. View 17 Photos Carmakers are moving quickly to capitalize with new products, expanding their portfolios with low-volume speedsters like the 800-hp V12 Vulcan at Geneva, and plans to enter new segments, like Rolls-Royce's strategy to make an SUV. "Ultra-premium carmakers are looking to explore ways of growing their product offerings, and thus their bottom lines, in this most potentially profitable of segments," Urquhart wrote in a report on the Geneva show. In a nutshell, there are more choices for people with more money. It's a good time to have expensive taste. Other News & Notes 2016 Mazda MX-5 Miata production launches It won't be long now. The 2016 Mazda MX-5 Miata arrives later this year, and it's officially in production. Mazda announced this week that the roadster began rolling off the assembly line at its Ujina factory in Hiroshima, Japan.

Aston Martin wants to be the Hermes of the car world

Aston Martin doesn't want its wealthy potential customers to perceive the brand as just another sports car maker. The company wants to transform those perceptions so that buyers see its products as luxury goods on par with high-end accessories. If this change can successfully bring in more cash, the business could consider an initial public offering in the coming years. "We seek to position ourselves as the automotive equivalent of Hermes, not as the counterpart of Ferrari." CEO Andy Palmer explained the change to Bloomberg, referencing the boutique French brand. The desire to change buyer impressions comes as Aston Martin pivots away from a focus predominantly on sports cars and more towards high-performance luxury vehicles. For example, the company already has sedans in the lineup like the Rapide and Lagonda Taraf. The future range will also reportedly include an electric Rapide and another Lagonda. The production version of the DBX crossover (concept above) will add one more segment around 2019. However, Aston Martin won't completely abandon coupes because the DB11 will arrive in 2016, and a new Vanquish and Vantage will eventually follow. For Aston Martin to have a future, Palmer believes the company needs to look in new directions, especially with models like the DBX. According to Bloomberg, execs there hope that appealing to more customers could help the business see a net profit in the next three years, which hasn't happened since 2010. To save even more money going forward, the business recently cut 15 percent of its workforce mostly from white collar employees. Featured Gallery Aston Martin DBX: Monterey 2015 View 16 Photos News Source: BloombergImage Credit: Copyright 2015 Drew Phillips / AOL Aston Martin Crossover Luxury Performance Sedan aston martin rapide aston martin lagonda aston martin dbx