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Aston Martin eyes US market for growth

Aston Martin chief executive Andy Palmer is sitting in a rustic Tuscan villa on a sweltering summer night, but his mind is thousands of miles away. He's ruminating on the United States, a lucrative market that could secure Aston's future as an automaker that has proved elusive for decades. The reason? Aston has an identity crisis. Sure, Americans know what Aston Martin is. Mostly. Palmer compares it to the British game of cricket. Many Americans have heard of it. They might even have a vague notion of what it is, but that's about as far as things go. It's the same with Aston. Candidly, Palmer places the blame squarely on his company, admitting Aston executives have been complacent about America. "We've got some work to do in the United States. I think we have assumed that you guys get it because you speak our language," he told a group of mostly US journalists at the launch of the 2017 DB11. That ends now, Palmer said, and Aston's plan to fix the problem will come into sharper focus with the launch of the DBX crossover for 2019. The utility vehicle was designed for an American buyer because the US market is SUV heavy. The target consumer? Someone named Charlotte, a 42-year-old from Southern California. Palmer describes her as someone who wants an elevated ride height and functionality. "She's looking for that safe, secure feeling," Palmer said. The company is adding 750 people and building a factory in Wales to produce the DBX. The site will be able to make 7,000 units annually, which dovetails with Aston's goal of making 7,000 sports cars per year. It's an ambitious plan for a company that made 3,615 cars in 2015 and posted an operating loss. This potential growth is still a few years off, meaning the brand's new DB11 must be a success. Early signs are trending well, and Aston had taken 2,000 orders by the end of June. After that, the company will redesign the Vanquish and Vantage and add the usual open-top variants. Aston's investors have already funded the sports cars and the DBX, and product development spending rose 40 percent in 2015. Aston's ownership group includes a Kuwaiti consortium, Italian backers, and a minority stake held by Daimler, which provides technology like infotainment and V8 engines. In total, Aston plans seven new vehicles in six years.

Aston Martin's Vanquish S Red Arrow aerobatics special edition is a stunning tribute

Aston Martin's in-house custom car division, Q, has just revealed its latest model, the Aston Martin Vanquish S Red Arrows Edition. The Vanquish is themed around the Red Arrows, a British aerobatics team like the American Blue Angels. The connection to the team starts from the outside, with a bright, gloss red paint job with white and blue accents on the carbon fiber trim to replicate the look of the Red Arrows' planes. The badges have red, white, and blue enamel to evoke the Union Jack flag, and a white stripe along the side is meant to look like the smoke trails left by the planes. Inside, the interior is finished in black leather with khaki green leather inserts and matching seatbelts. According to Aston Martin, this color scheme echoes the flight suits worn by the Red Arrows team. The flight team's logo, which shows their diamond-shaped flight formation, is embroidered into the seat backs. The door panels also receive custom embroidery, which shows the "Vixen Break" maneuver. This particular Vanquish S loses its rear seats to make space for a pair of racing helmets that come with the car. The helmets are painted in Red Arrows colors. In addition to the helmets, Aston Martin will include scale models of the car and a Red Arrows plane, a racing suit, embroidered bomber jacket, and a custom luggage set. In keeping with the Red Arrows theme, only nine of these cars will be sold, one for each member of the aerobatics team. Each car will also be signed by the corresponding Red Arrows pilot. Aston will build a tenth car that will be donated to the RAF Benevolent Fund, which helps support veterans and their families. Related Video:

Daniel Craig's personal James Bond Aston Martin is for sale

LOS ANGELES — James Bond is parting with his personal Aston Martin. Actor Daniel Craig, who has played the British spy known as 007 in four films, is auctioning for charity the limited-edition vehicle made for him by Aston Martin four years ago, Christie's auction house said on Thursday. Aston Martin cars have appeared in Bond films over nearly 50 years, beginning with 1964's "Goldfinger" in which Sean Connery drove a silver Aston Martin DB5. The brand has appeared in all four Bond films starring Craig. Craig's personal car is a 2014 Vanquish that Aston Martin produced just 100 examples of to celebrate its 100th anniversary. Craig's vehicle is, naturally, number 007. "It was an homage, really, to his career," Becky MacGuire, director of Christie's' The Exceptional Sale, said in an interview. "What he's brought to the Bond character has been so appreciated by the company and, of course, zillions of fans." The vehicle has a midnight blue exterior and dark blue luxury leather interior chosen because of Craig's preference for denim and dark colors, Christie's said. Proceeds from the sale will benefit New York-based charity The Opportunity Network, which helps students from disadvantaged communities achieve their college and career goals. Craig and his wife, actress Rachel Weisz, both sit on the organization's board of directors. The car's value is estimated at $400,000 to $600,000. It will be displayed at Christie's showroom in Los Angeles from Feb. 27 to March 3 before moving to New York, where it will be auctioned on April 20 as part of Christie's annual decorative arts masterpiece sale called The Exceptional Sale. Last year, Craig said he will reprise the role of James Bond one last time. The film is expected to be released in U.S. cinemas on Nov. 8, 2019.Reporting by Nichola Groom Related Video: