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Aston Martin says DBX is an obvious candidate for the AMR treatment

The 2021 Aston Martin DBX made its debut at the Los Angeles auto show with a Mercedes-Benz-sourced V8 engine under the hood. While that's the only engine that will be available at launch, the British company's chief executive confirmed there are several other options on the table. Aston Martin CEO Andy Palmer told Road & Track the twin-turbocharged, 5.2-liter V12 found in models such as the DB11 AMR and the DBS Superleggera fits in the DBX's engine bay. On its own, that's not a guarantee that a V12-powered model will arrive; just because there's space to install a 12-cylinder engine doesn't mean it makes sense to drop it in. Palmer didn't confirm or deny that the DBX will gain four additional cylinders, but he stressed that Aston hasn't mined the DBX's full potential yet. "We'll probably do other engine derivatives, we'll do other spec derivatives. As you do with any lifecycle management," he explained without going into more details about what's next. The twin-turbocharged, 4.0-liter V8 delivers 542 horsepower and 516 pound-feet of torque when bolted between the DBX's fenders, which means there's already room for improvement. The same engine makes 603 horses in the GLS 63 and GLE 63 S that Mercedes-AMG unveiled in Los Angeles, and its output checks in at 630 horsepower when it's under the GT 63 S's long hood. Swapping the V8 for a V12 would also bring the DBX's output above 600 horsepower — the DBS Superleggera's 5.2-liter packs a 715-horse punch — but it would put a Lagonda-sized dent in the vehicle's fuel economy. Aston Martin, like its peers, is under intense scrutiny in the emissions department. Time will tell which direction Palmer's team takes the model, but it's safe to bet we'll see a sportier variant. "We're committed to doing an AMR in every one of our range, so that would be an obvious candidate," Palmer told Road & Track. When it arrives, there's a good chance it will face serious competition from the long-rumored Urus Performante that Lamborghini is allegedly working on.

Aston Martin eyes US market for growth

Aston Martin chief executive Andy Palmer is sitting in a rustic Tuscan villa on a sweltering summer night, but his mind is thousands of miles away. He's ruminating on the United States, a lucrative market that could secure Aston's future as an automaker that has proved elusive for decades. The reason? Aston has an identity crisis. Sure, Americans know what Aston Martin is. Mostly. Palmer compares it to the British game of cricket. Many Americans have heard of it. They might even have a vague notion of what it is, but that's about as far as things go. It's the same with Aston. Candidly, Palmer places the blame squarely on his company, admitting Aston executives have been complacent about America. "We've got some work to do in the United States. I think we have assumed that you guys get it because you speak our language," he told a group of mostly US journalists at the launch of the 2017 DB11. That ends now, Palmer said, and Aston's plan to fix the problem will come into sharper focus with the launch of the DBX crossover for 2019. The utility vehicle was designed for an American buyer because the US market is SUV heavy. The target consumer? Someone named Charlotte, a 42-year-old from Southern California. Palmer describes her as someone who wants an elevated ride height and functionality. "She's looking for that safe, secure feeling," Palmer said. The company is adding 750 people and building a factory in Wales to produce the DBX. The site will be able to make 7,000 units annually, which dovetails with Aston's goal of making 7,000 sports cars per year. It's an ambitious plan for a company that made 3,615 cars in 2015 and posted an operating loss. This potential growth is still a few years off, meaning the brand's new DB11 must be a success. Early signs are trending well, and Aston had taken 2,000 orders by the end of June. After that, the company will redesign the Vanquish and Vantage and add the usual open-top variants. Aston's investors have already funded the sports cars and the DBX, and product development spending rose 40 percent in 2015. Aston's ownership group includes a Kuwaiti consortium, Italian backers, and a minority stake held by Daimler, which provides technology like infotainment and V8 engines. In total, Aston plans seven new vehicles in six years.

Tesla loses top communicator Simon Sproule to Aston Martin

Looking for a new job? Have experience working in a frenetic environment, promoting cutting-edge mobility products for a demanding boss determined to change the way we travel on this planet, as well as how we trek to others? We hear Tesla Motors just might have an opening for such a person. Again. Simon Sproule, the electric automaker's vice-president of communications and marketing is vacating his cubicle after a mere six months in order to become the chief marketing officer (CMO) over at Aston Martin. That position had gone begging for a year until this appointment. Once he's settled into his new digs, Sproule will again be breaking rock with former Nissan associate Andy Palmer who himself recently took the top spot at the British luxury marque. The move comes at what seems like an inopportune time for Tesla. It has a big D product announcement – suspected to be an all-wheel-drive update of the Model S – scheduled just two days from now and the reveal of its "mass market" Model ? early next year. The company declined our offer to comment on the situation. Aston Martin, on the other hand, should be happy to finally have someone at the marketing helm, what with the recent dropping of the veil from its Lagonda sedan and what's likely to be a bevy of new product built on its forthcoming platform. News Source: PR WeekImage Credit: Haruyoshi Yamaguchi / Bloomberg via Getty Images Green Marketing/Advertising Aston Martin Tesla simon sproule