2007 Aston Martin Db9 Volante on 2040-cars

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Aston Martin may have filed a trademark for a new logo [UPDATE]

UPDATE: Aston Martin did indeed file a trademark for the logo below, but company CEO Andy Palmer has confirmed it will be used for merchandise and won't replace the classic winged logo on cars. Here's Palmer's tweet: For those who reached out, we have no intention to remove/change the Aston Martin Wings.This logo is for merchandise https://t.co/iWdejAwO00 — Andy Palmer (@AndyatAston) January 23, 2017 "There's a shortage of perfect breasts in this world. It would be a pity to damage yours." Those words were spoken by Cary Elwes in the classic 1987 film The Princess Bride. Or, if you prefer, they were written by William Goldman in his book from 1973 by the same name. Either way, it doesn't matter. The point is, there aren't many things in this world that are perfect, and that have stood the test of time without alteration. The Aston Martin logo is one of those rare things. Apparently, Aston Martin filed a trademark application for a new logo. You can see it below. It's unclear where this design might make an appearance. If it's on pens, watches, or some other non-vehicular form, that's fine. If it's on the bonnet of a new supercar rolling down the line at Aston's plant in Gaydon, well... that's another matter entirely. Please, Aston Martin, your logo is perfect and has stood the test of time. Don't even think about changing it. Related Video:

So we think the Aston Martin DB11 Volante is coming in Spring 2018

Most automakers go out of their way to disguise new cars. There's camouflage and body cladding and if a spy photographer does get close enough to get a snap, engineers usually greet them with certain hand gestures. Aston Martin is not most automakers – instead of hiding the new DB11 Volante, it headed to the Arctic Circle in an undisguised car with a "DB11 – Opening Spring 2018" sign on each door. Subtle, guys. The new images of the droptop DB11 should assuage the emotions of critics of the hardtop model's odd roofline. The addition of a fabric softtop improves the car's look immeasurably, giving it a much more conventional profile. Where the sloping, floating roof on the DB11 coupe fights for visual attention with the rear haunches, the convertible top is innocuous, blending in favorably with the strong line over the rear wheels. We can't wait to see this car with its roof down, because it will look stunning. But as is the case with most convertibles, the roofline is the only place where changes happen. Below the beltline, the Volante shares its fascia and, rather unfortunately its weird side vent, with the hardtop model. And of course, the droptop is also sharing its engine with the coupe. We expect the same 5.2-liter, twin-turbocharged V12 and eight-speed automatic when the DB11 Volante debuts. Normally, this is the point in a spy photo story where we'd speculate about when and where a new car will debut. But since Aston Martin helpfully scrawled part of that info on the side of the car, it's not really necessary. The Aston Martin DB11 Volante will debut in spring of 2018, a period that lines up neatly with the Geneva Motor Show. Related Video:

Lotus and Aston Martin to hook up?

This has been a tumultuous year for Lotus - to say the least - from the company being sold off back in January to its CEO Dany Bahar being fired in June to its questionable financial status and rumors of the British automaker being sold off to another automaker. First, we heard that Volkswagen was interested in acquiring Lotus and parent company Proton, a rumor that was later dismissed. Now Automobile is reporting that fellow Brit Aston Martin could be in the market to work with or possibly even merge with Lotus.
While this is pure speculation at this point, such a venture could prove to be beneficial for both independent companies. That's because with Lotus focused on lightweight, relatively affordable sports cars and Aston Martin producing high-end performance cars, there is virtually no product overlap between the companies. The article suggests that a person or company wanting to merge these two automakers would have to raise between $1.1 billion and $1.6 billion in order to make a go of it, however.
We're not sure what to think of this latest rumor, but anything that can help get the struggling brand back to health at least has our interest.