2006 Aston Martin Db9 on 2040-cars

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Are supercars becoming less special?

There's little doubt that we are currently enjoying the golden age of automotive performance. Dozens of different models on sale today make over 500 horsepower, and seven boast output in excess of 700 hp. Not long ago, that kind of capability was exclusive to supercars – vehicles whose rarity, performance focus, and requisite expense made them aspirational objects of desire to us mortals. But more than that, supercars have historically offered a unique driving experience, one which was bespoke to a particular model and could not be replicated elsewhere. But in recent years, even the low-volume players have been forced to find the efficiencies and economies of scale that formerly hadn't been a concern for them, and in turn the concept of the supercar as a unique entity unto itself is fading fast. The blame doesn't fall on one particular manufacturer nor a specific production technique. Instead, it's a confluence of different factors that are chipping away at the distinction of these vehicles. It's not all bad news – Lamborghini's platform sharing with Audi for the Gallardo and the R8 yielded a raging bull that was more reliable and easier to live with on a day-to-day basis, and as a result it went on to become the best-selling Lambo in the company's history. But it also came at the cost of some of the Italian's exclusivity when eerily familiar sights and sounds suddenly became available wearing an Audi badge. Even low-volume players have been forced to find economies of scale. Much of this comes out of necessity, of course. Aston Martin's recent deal with Mercedes-AMG points toward German hardware going under the hood and into the cabin of the upcoming DB11, and it's safe to assume that this was not a decision made lightly by the Brits, as the brand has built a reputation for the bespoke craftsmanship of its vehicles. There's little doubt that the DB11 will be a fine automobile, but the move does jeopardize some of the characteristic "specialness" that Astons are known for. Yet the world is certainly better off with new Aston Martins spliced with DNA from Mercedes-AMG rather than no new Astons at all, and the costs of developing cutting-edge drivetrains and user interfaces is a burden that's becoming increasingly difficult for smaller manufacturers to bear. Even Ferrari is poised to make some dramatic changes in the way it designs cars.

2023 Aston Martin DBX 707 First Drive Review | Supercar SUV

OLBIA, Sardinia – What is the definition of a supercar? It varies from generation to generation, from country to country, and from brand to brand. ItÂ’s the type of complex question that could fuel pub talk until the taps run dry. Aston MartinÂ’s supercars have historically been the low-slung two-door kind, but the British firm submitted a different answer by releasing the 2023 Aston Martin DBX 707. ItÂ’s an SUV that serves supercar-like power, supercar-like acceleration, and a supercar-like price. Does it deserve a spot in this elite group in spite of its family-friendly proportions? I traveled to the Italian Mediterranean island of Sardinia to find out. On paper, the 707 is a DBX with a more powerful engine – thatÂ’s one way to sum it up but itÂ’s cruelly unfair. Dig deeper and youÂ’ll discover hundreds of changes made to differentiate the two models, both in terms of design and in terms of driving dynamics. The grille is 27% bigger (itÂ’s not just BMW riding this train), the side skirts have been redesigned, thereÂ’s a carbon fiber spoiler attached to the top part of the hatch, and the rear bumper is now vented. One of the most striking design cues is the rear diffuser: loosely inspired by the unit fitted to the Valkyrie, it sticks out far beyond the bumper and looks ready to pick a fight with every curb that comes its way. Aston Martin told me you can still fit the 707 with a hitch, so thatÂ’s a relief. Wait: tow? With this? Certainly! Bolt that hitch on it and you can pull approximately 6,000 pounds. While some of these tweaks are purely aesthetic, others allowed Aston Martin to hone the DBXÂ’s aerodynamic profile. Adding splitters to the front bumper stabilizes airflow, for example, and Sam Holgate, Aston MartinÂ’s chief designer for mid-engined models and SUVs, pointed out that the 707 has about 5% less lift than the regular DBX. “Mainly, that came out from the front of the car by venting air out of the arches, but then we got it back with the rear spoiler, so this car is completely lift-neutral front to rear, regardless of whether youÂ’re traveling at high or low speeds,” he told me. In a way, the 707 is a laboratory that incorporates some of the feedback that Aston Martin has received about the DBX since production started in 2020. Buyers wanted soft-close doors; itÂ’s got them. And, there is one improvement that Aston MartinÂ’s engineering team is particularly proud of.

Aston Martin names new regional chief for the Americas

Aston Martin has named a new president for the Americas region. Starting October 26, the role will fall to Laura Schwab, who joins Aston from rival Jaguar Land Rover. The Louisville, KY native is a graduate of the law school at the University of Kentucky. She worked in the technology sector in Southern California before embarking on a career in the automotive industry, working for JLR in a variety of marketing and communications posts. She has served for the past year and a half as JLR's marketing director, having previously worked in Land Rover's North American office in a variety of capacities. In her new job, Schwab will be responsible for all of Aston Martin's activities in the Americas, including the United States, Canada, Mexico, and South America. She'll be working out of the company's regional headquarters in Irvine, CA, reporting to directly global sales director Christian Marti. Pictured above is the DB10 created for the latest James Bond movie, on display in Monterey this summer. "Laura is an excellent addition to the Aston Martin team. Throughout her career in the automotive business, Laura has demonstrated an ability to implement marketing and retail programs to drive growth," said Aston Martin CEO Andy Palmer in the statement below. "As we embark upon delivery of our six-year 'Second Century Plan' the Americas region offers a considerable opportunity and I look forward to Laura applying her skills to help us grow awareness of the Aston Martin brand in this region." Related Video: ASTON MARTIN APPOINTS LAURA SCHWAB AS NEW AMERICAS REGIONAL PRESIDENT 2 October 2015, Gaydon: Aston Martin is pleased to announce the appointment of Laura Schwab as President for Aston Martin The Americas, reporting to Global Sales Director Christian Marti, effective 26 October. Laura joins Aston Martin from Jaguar Land Rover where she worked most recently as Marketing Director, leading marketing communications, experiential events, sponsorships, product marketing, customer engagement and corporate social responsibility. Based at the company's regional headquarters in Irvine, California, Laura's role as Regional President embraces sales and service, public relations, brand marketing and communications to both Aston Martin's customers and 46 dealers in the region, spanning the United States, Canada, Mexico and South America.