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Aston Martin CEO to personally inspect first 1,000 DB11s

The Aston Martin DB11 is going to be a significant vehicle for the British automaker and to ensure that new owners are getting a flawless vehicle, CEO Andy Palmer will be going the extra mile to personally inspect the first 1,000 models. According to a recent tweet by BBC Autos reporter Matthew Phenix, Palmer will be working overtime to give the first set of vehicles an extra dose of love. The CEO will also be placing an inspection badge, which bears his signature, onto every one of the DB11's V12 engines he looks over. Only 1000 Aston Martin DB11 V12's to be made with this particular inspectors plaque! pic.twitter.com/lkmMTJpGE8 — Andy Palmer (@AndyatAston) July 13, 2016 The idea of giving the DB11 more love over the rest of Aston's lineup makes sense as the DB11 is the first all-new vehicle to debut from the automaker since Palmer took over as CEO in 2014. The DB11 is the 10th car in the iconic DB lineage that began with the gorgeous DB1 in 1948. And with the DB line being the most successful model for the automaker, there's a lot riding on the new DB11. This isn't the first time a CEO has gone to extreme lengths to ensure that vehicles are up to snuff as Elon Musk reportedly slept in a sleeping bag on the factory floor for the production of the Tesla Model X. Hopefully Palmer's extra effort will pay off for the DB11. Related Video: Featured Gallery Aston Martin DB11 View 42 Photos News Source: @AndyatAston, @mattphenix Auto News Aston Martin Coupe Luxury Performance aston martin db11

Aston Martin trademarks DB10 through DB14

What comes after DB9? That's the big question currently surrounding Aston Martin as the British purveyor of luxury GTs prepares to replace its long-serving core model. And now we may have a clue at what the answer will be. Reports coming in from the UK indicate that Aston Martin Lagonda Ltd. has applied for trademarks on a succession of model names, starting with DB10 and extending all the way up to DB14. That doesn't mean that the DB9's successor will necessarily adopt one of those, however, as word has it that some elements within the company would rather stick with the name DB9 rather than move forward, as the company has traditionally done over the years. Whatever it's ultimately called, the DB9's replacement is expected to be built on Aston's upcoming new platform that will replace the aging VH architecture. We're anticipating that it will also pack the new AMG-sourced turbo V8, and if it does, it could end up replacing both the DB9 and the V8 Vantage. The old DB7 that put the brand back on the map in 1994 and lasted until 2004 was offered with both a 3.2-liter inline-six and the brand's ubiquitous 6.0-liter V12.

Aston Martin eyes US market for growth

Aston Martin chief executive Andy Palmer is sitting in a rustic Tuscan villa on a sweltering summer night, but his mind is thousands of miles away. He's ruminating on the United States, a lucrative market that could secure Aston's future as an automaker that has proved elusive for decades. The reason? Aston has an identity crisis. Sure, Americans know what Aston Martin is. Mostly. Palmer compares it to the British game of cricket. Many Americans have heard of it. They might even have a vague notion of what it is, but that's about as far as things go. It's the same with Aston. Candidly, Palmer places the blame squarely on his company, admitting Aston executives have been complacent about America. "We've got some work to do in the United States. I think we have assumed that you guys get it because you speak our language," he told a group of mostly US journalists at the launch of the 2017 DB11. That ends now, Palmer said, and Aston's plan to fix the problem will come into sharper focus with the launch of the DBX crossover for 2019. The utility vehicle was designed for an American buyer because the US market is SUV heavy. The target consumer? Someone named Charlotte, a 42-year-old from Southern California. Palmer describes her as someone who wants an elevated ride height and functionality. "She's looking for that safe, secure feeling," Palmer said. The company is adding 750 people and building a factory in Wales to produce the DBX. The site will be able to make 7,000 units annually, which dovetails with Aston's goal of making 7,000 sports cars per year. It's an ambitious plan for a company that made 3,615 cars in 2015 and posted an operating loss. This potential growth is still a few years off, meaning the brand's new DB11 must be a success. Early signs are trending well, and Aston had taken 2,000 orders by the end of June. After that, the company will redesign the Vanquish and Vantage and add the usual open-top variants. Aston's investors have already funded the sports cars and the DBX, and product development spending rose 40 percent in 2015. Aston's ownership group includes a Kuwaiti consortium, Italian backers, and a minority stake held by Daimler, which provides technology like infotainment and V8 engines. In total, Aston plans seven new vehicles in six years.