2005 Aston Martin Db9 Coupe Auto W/ 29k Miles on 2040-cars

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Aston Martin wants to be the Hermes of the car world

Aston Martin doesn't want its wealthy potential customers to perceive the brand as just another sports car maker. The company wants to transform those perceptions so that buyers see its products as luxury goods on par with high-end accessories. If this change can successfully bring in more cash, the business could consider an initial public offering in the coming years. "We seek to position ourselves as the automotive equivalent of Hermes, not as the counterpart of Ferrari." CEO Andy Palmer explained the change to Bloomberg, referencing the boutique French brand. The desire to change buyer impressions comes as Aston Martin pivots away from a focus predominantly on sports cars and more towards high-performance luxury vehicles. For example, the company already has sedans in the lineup like the Rapide and Lagonda Taraf. The future range will also reportedly include an electric Rapide and another Lagonda. The production version of the DBX crossover (concept above) will add one more segment around 2019. However, Aston Martin won't completely abandon coupes because the DB11 will arrive in 2016, and a new Vanquish and Vantage will eventually follow. For Aston Martin to have a future, Palmer believes the company needs to look in new directions, especially with models like the DBX. According to Bloomberg, execs there hope that appealing to more customers could help the business see a net profit in the next three years, which hasn't happened since 2010. To save even more money going forward, the business recently cut 15 percent of its workforce mostly from white collar employees. Featured Gallery Aston Martin DBX: Monterey 2015 View 16 Photos News Source: BloombergImage Credit: Copyright 2015 Drew Phillips / AOL Aston Martin Crossover Luxury Performance Sedan aston martin rapide aston martin lagonda aston martin dbx

2019 Aston Martin DBS Superleggera First Drive Review | Nowhere I'd rather be

BERCHTESGADEN, Germany — The mountains at the border of Austria and Germany are full of rolling green fields bookended by tree-capped mountains. The roads that run along the mountainsides and valleys, despite being packed with tractors and a seemingly endless line of vacation travelers, are ripe with corners just waiting to be strung together. I'm standing on a hillside staring at the new Aston Martin DBS Superleggera when I realize there are few things I've ever wanted more than a V12-powered GT and a ribbon of clean pavement. The DBS Superleggera is the third new Aston Martin revealed this year, following the Vantage and DB11 AMR. It's based on the DB11 and serves as a replacement for the Vanquish S. In place of the old, naturally-aspirated 6.0-liter V12 is an upgraded version of the 5.2-liter engine found in the DB11 AMR. In the DBS, the engine makes 715 horsepower and 664 pound-feet of torque, up 85 horses and a gut-punching 148 pound-feet over the DB11. The extra power comes mostly from an increase in boost from the two turbos. The other big changes to the DBS come in the way of the relatively lightweight carbon-fiber bodywork. Every panel save for the doors and roof has been re-sculpted. The new panels are carbon fiber, and — with options such as carbon-fiber trim and a lightweight exhaust — the DBS weighs about 160 pounds less than a DB11. The styling is different, too, thanks to a massive grill and lower intakes that make up most of the front fascia. Aston Martin says the extra area is needed to cool the V12. It reminds me a bit of the wide-mouth Aston grilles from the '50s and '60s. The straked "curlicue" fender vents, F1-style double diffuser, and reworked Aeroblade increase downforce to nearly 400 pounds at the car's top speed of 211 mph without any major drag penalties. The Aeroblade pulls in air from behind the rear windows, moving it through the bodywork and over the rear wing. Rather than using an active wing like on the DB11, the DBS uses a fixed Gurney flap. The Aeroblade and Gurney flap give the DBS downforce while keeping the overall design relatively clean. The new DBS is handsome and purposeful, if not exactly beautiful. Sitting behind the wheel, you'd be forgiven for thinking you were in another DB11. The seats are the most notable and obvious change in the DBS, offering slightly more bolstering than what you get on the DB11 (though they lack fine-tuned adjustments). The rest of the interior simply looks like a reskinned DB11.

This Aston Martin Vanquish Zagato Shooting Brake is a masterpiece in pink

Customizing the exterior colors and styling of a car can be boiled down to a general choice: Go with a low-key classic look or take an outlandish approach that makes the car more exclusive. At least one Aston Martin Vanquish Zagato owner went down the latter route and chose a bright pink paint job for their shooting brake. Brought to our attention by Jalopnik, the car popped up on President and Group CEO Aston Martin Lagonda Ltd Andy Palmer's Instagram. " My Friday factory walk (Gemba) and I came across this beautiful Zagato Shooting Brake about to be shipped," he said on the post. "It's certainly going to stand out for a lucky customer." Stand out, it will. The pink paint, with black wheels and gold accents, adds a new element of uniqueness to the car. As an Aston Martin, it was already a premium sports car. The Zagato treatment makes it even more rare, as does the gorgeous shooting brake bodywork. For some people, that's enough. For others, that the car alone doesn't fully display their character and personality. This is the second time the Vanquish Zagatos have come up in the news in the past week. A different owner chose the classic Villa d'Este paint scheme, but went all out and bought one of each of the Zagato styles. Regardless of which style you prefer, this pink Aston proves one thing: this Zagato looks good in any color. View this post on Instagram A post shared by Andy Palmer (@andyataston) on Dec 8, 2018 at 3:50am PST Related Video: