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Aston launches certification program for historic cars

After 102 years in business, Aston Martin has an in-house program to provide factory certification to the products it has made for more than a century. The Aston Martin Assured Provenance program is a way for owners to have their classic cars examined by the gents at Aston Martin Works at Newport Pagnell, and then - if successful - be assessed one of four levels of certification. Owners pay a fee to have their car looked over by in-house experts who perform a digital scan and then examine all of the car's visuals and mechanics. Those records are then given to the Sanctioning Committee, another group of experts that decides which level, from Platinum to Bronze, should be awarded to the vehicle. The owner pays another fee if the car get certified, after which said owner gets a photo book of the car, the certificate in a presentation case, two sets of plaques for the instrument panel and door sills, and a USB with the digital record of the car. The program is open to original vehicles and those reworked by Aston Martin. The press release below has more. Related Video: ASTON MARTIN LAUNCHES ASSURED PROVENANCE RATING FOR CLASSIC CARS 11 September 2015, Gaydon - Aston Martin is today unveiling an authoritative new Assured Provenance certification programme which, for the first time in the brand's 102-year history, comprehensively assesses the background of its heritage sports cars. Created to offer a true blue riband service to heritage car owners and collectors, and drawing on the unrivalled knowledge of a committee of authoritative Aston Martin experts, the pioneering Assured Provenance certification programme is administered and run by the brand's world-renowned in-house heritage car facility – Aston Martin Works. The first official authentication programme to be provided in-house by Aston Martin, the new scheme offers four levels of verification to take into account not simply all-original examples, but also sports cars that have been modified by Aston Martin itself over the years. As part of the painstaking procedure of examination and authentication, all cars submitted to the process will undergo a digital scan which will be verified and held in a secure archive for future reference. Every car will be assessed at Aston Martin's internationally renowned heritage restoration, service and repair facility – Aston Martin Works at Newport Pagnell, Buckinghamshire – where they will undergo a thorough visual and mechanical investigation.

Aston Martin speeds ahead with October IPO worth perhaps $6.7 billion

LONDON — Luxury British carmaker Aston Martin is seeking a valuation of up to 5.07 billion pounds ($6.7 billion) from its stock market flotation and has taken steps to prepare for any eventuality over Brexit, it said on Thursday. The company, famed for making the sports car driven by fictional secret agent James Bond, said last month it was pursuing an initial public offering (IPO), the first British carmaker to do so for decades. The automaker will publish a prospectus later on Thursday and hopes to announce its final pricing on or around Oct. 3. It expects its shares to be admitted to the London Stock Exchange on or around Oct. 8. Carmakers have warned about the impact of any customs checks introduced as a result of a no deal or hard Brexit which could slow down production and add costs when Britain leaves the bloc in March 2019. The boss of Aston, which builds all its cars in Britain, said the company had boosted its stock of engines and components in case free and unfettered trade with the European Union ends in a few months' time. "We're up to five days of engine stock for example and we've got a very large warehouse in Wellesbourne (in central England) where we have at least five days of car stock," Chief Executive Andy Palmer told Reuters, an increase from the previous three days' worth of components held by the firm. "If there are tariffs ... for every car we lose because of a 10 percent tariff into Europe, we presumably pick up from Ferrari and Lamborghini in the other direction because obviously their cars become more expensive in the UK," he said. London and Brussels hope to conclude a Brexit agreement by the end of the year, but fellow carmakers such as BMW and Jaguar Land Rover (JLR) are worried that failure to agree could lead to snarl-ups at motorways and ports, disrupting production. JLR boss Ralf Speth warned last week that the wrong Brexit deal could cost tens of thousands of car jobs and risk production at the firm, Britain's biggest carmaker. Aston, which has set a price range of 17.50 pounds to 22.50 pounds per share for the 25 percent of stock it is floating, is targeting a market capitalization of between 4.02 and 5.07 billion pounds. The carmaker, which has long said it could pursue a listing, has undergone a turnaround plan since Palmer took over in 2014 as it boosts its volumes and expands into new segments with a new factory due to open in 2019.

Aston Martin wants to be the Hermes of the car world

Aston Martin doesn't want its wealthy potential customers to perceive the brand as just another sports car maker. The company wants to transform those perceptions so that buyers see its products as luxury goods on par with high-end accessories. If this change can successfully bring in more cash, the business could consider an initial public offering in the coming years. "We seek to position ourselves as the automotive equivalent of Hermes, not as the counterpart of Ferrari." CEO Andy Palmer explained the change to Bloomberg, referencing the boutique French brand. The desire to change buyer impressions comes as Aston Martin pivots away from a focus predominantly on sports cars and more towards high-performance luxury vehicles. For example, the company already has sedans in the lineup like the Rapide and Lagonda Taraf. The future range will also reportedly include an electric Rapide and another Lagonda. The production version of the DBX crossover (concept above) will add one more segment around 2019. However, Aston Martin won't completely abandon coupes because the DB11 will arrive in 2016, and a new Vanquish and Vantage will eventually follow. For Aston Martin to have a future, Palmer believes the company needs to look in new directions, especially with models like the DBX. According to Bloomberg, execs there hope that appealing to more customers could help the business see a net profit in the next three years, which hasn't happened since 2010. To save even more money going forward, the business recently cut 15 percent of its workforce mostly from white collar employees. Featured Gallery Aston Martin DBX: Monterey 2015 View 16 Photos News Source: BloombergImage Credit: Copyright 2015 Drew Phillips / AOL Aston Martin Crossover Luxury Performance Sedan aston martin rapide aston martin lagonda aston martin dbx