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James Bond going electric in next film with Aston Martin Rapide E

England's The Sun newspaper, in a piece fabulously titled "The Spy Who Plugged Me ... In," reports that James Bond will drive an Aston Martin Rapide E in the next franchise installment. Quoting "an insider," it's said director Cary Joji Fukunaga is a "total tree-hugger" and pushed to include a more environmentally friendly set of wheels. Long-time producers Barbara Broccoli and Michael G. Wilson went along with it, Fukunaga's apparently working with Aston Martin on the show car. Nothing will be lost in the switch from horsepower to e-power, the Rapide E fitted with "all the high-tech gadgets" and starring in "the centre of an incredible action sequence in the movie." The Rapide E's appearance doesn't exclude a role for another Aston Martin, though. Bond drove a DB5 and DBS in " Casino Royale," then doubled up again in " Spectre" with a DB10 and DB5. We'd expect more than one Warwickshire product, in fact, since Bond cars don't tend to survive any "incredible action sequence." Since we can expect a raft of puns from the car's inclusion, let's go ahead and give a shout-out to Motoring Research who asked the question, " Do you expect me to torque?" Aston Martin plans to build 155 Rapide E sedans for any real-life tree-hugging spies. With Williams Advanced Engineering assisting development, the silent sedan contains a 64-kWh battery and 800-volt electrical architecture, powering a two e-motors with a combined output of 603 horsepower and 700 pound-feet of torque. The 0-60 gallop takes less than four seconds, top speed is 155 miles per hour, and range should crest 200 miles on the WLTP cycle. Fukunaga's directorial resume includes the Netflix film " Beasts of No Nation" and the first season of the HBO series " True Detective." He replaced director Danny Boyle at the helm after creative differences arose between Boyle and producers. Shooting should start next month at Pinewood Studios on what's known as Bond 25 for now, and reports say Oscar winner Rami Malek is a near-lock to play the villain. The Rapide E should be in showrooms at the end of this year, the film's release date slated for April 2020.

Aston Martin eyes US market for growth

Aston Martin chief executive Andy Palmer is sitting in a rustic Tuscan villa on a sweltering summer night, but his mind is thousands of miles away. He's ruminating on the United States, a lucrative market that could secure Aston's future as an automaker that has proved elusive for decades. The reason? Aston has an identity crisis. Sure, Americans know what Aston Martin is. Mostly. Palmer compares it to the British game of cricket. Many Americans have heard of it. They might even have a vague notion of what it is, but that's about as far as things go. It's the same with Aston. Candidly, Palmer places the blame squarely on his company, admitting Aston executives have been complacent about America. "We've got some work to do in the United States. I think we have assumed that you guys get it because you speak our language," he told a group of mostly US journalists at the launch of the 2017 DB11. That ends now, Palmer said, and Aston's plan to fix the problem will come into sharper focus with the launch of the DBX crossover for 2019. The utility vehicle was designed for an American buyer because the US market is SUV heavy. The target consumer? Someone named Charlotte, a 42-year-old from Southern California. Palmer describes her as someone who wants an elevated ride height and functionality. "She's looking for that safe, secure feeling," Palmer said. The company is adding 750 people and building a factory in Wales to produce the DBX. The site will be able to make 7,000 units annually, which dovetails with Aston's goal of making 7,000 sports cars per year. It's an ambitious plan for a company that made 3,615 cars in 2015 and posted an operating loss. This potential growth is still a few years off, meaning the brand's new DB11 must be a success. Early signs are trending well, and Aston had taken 2,000 orders by the end of June. After that, the company will redesign the Vanquish and Vantage and add the usual open-top variants. Aston's investors have already funded the sports cars and the DBX, and product development spending rose 40 percent in 2015. Aston's ownership group includes a Kuwaiti consortium, Italian backers, and a minority stake held by Daimler, which provides technology like infotainment and V8 engines. In total, Aston plans seven new vehicles in six years.

The Aston Martin Vulcan is bound for the Big Apple

Following its global debut at the 2015 Geneva Motor Show, Aston Martin has announced that the Vulcan, its 800-horsepower track monster, will make its US debut at next week's New York Auto Show. According to Aston Martin, the Vulcan will lead what is for the brand, a huge display of seven cars, including the Vanquish Carbon Black, Vantage GT Roadster, Rapide S and DB9. "We are enormously encouraged by the overwhelmingly positive reaction we have received from customers and sports car fans around the world in response to the Aston Martin Vulcan," Aston boss Andy Palmer said in the attached statement. "I'm delighted that after a debut in Geneva we are able to bring the car to our North American audience, underlining the importance of this market to our business and its role in delivering our Second Century business plan." Be sure to check back next week for our exhaustive coverage from NYC. Until then, scroll down for the official press release from Aston Martin, and check out our full coverage of the Vulcan's original debut in Geneva. NEW ASTON MARTIN VULCAN SET FOR NORTH AMERICAN DEBUT IN NEW YORK • North American reveal at NYIAS for limited edition, track-only, 7.0-litre V12 supercar • The Aston Martin Vulcan fronts new seven-car Aston Martin display in New York 26 March, 2015, Irvine CA – Aston Martin's most intense and exhilarating creation to date will make its first appearance in North America at the New York International Auto Show (NYIAS) next month. The Aston Martin Vulcan – a track only supercar producing some 800-plus bhp – joins the British luxury sports car maker's presence at NYIAS fresh from a global reveal at the Geneva International Motor Show earlier in March. Fronting a new seven-car display led by CEO Dr Andy Palmer, the Aston Martin Vulcan will be joined by examples from the current Aston Martin product range in North America including the new Vanquish Carbon, Rapide S, DB9, V12 Vantage S and the V8 Vantage GT Roadster. CEO, Dr Andy Palmer commented: "We are enormously encouraged by the overwhelmingly positive reaction we have received from customers and sports car fans around the world in response to the Aston Martin Vulcan.