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Aston Martin DBX leads a 224% increase in sales for the British brand

LONDON — Carmaker Aston Martin reported on Wednesday a 224% increase in sales to its dealers, boosted by its first sport utility vehicle, the DBX, as losses fell in the first half of the year. The DBX 4x4, which first rolled off the production line just over a year ago, accounted for more than half of its 2,901 vehicles between January and June. "Building on the success of DBX, our first SUV, we have since delivered two more new vehicles and with more exciting product launches to come we are well positioned for growth," said Executive Chairman Lawrence Stroll. Fictional agent James Bond's car brand of choice has had a tough time since floating in 2018, as it failed to meet expectations and burnt through cash, prompting it to bring in fresh investment from billionaire Stroll last year. The DBX entered production in July 2020 and has helped the company widen its appeal in a lucrative segment of the market which has proven profitable for its rivals. Its pretax loss fell from 227 million pounds in the first half of 2020 to 91 million pounds ($126 million), with the company saying trading was in line with expectations as it aims for 2021 volumes of around 6,000 vehicles. Related video:

Aston Martin considers offering new Lagonda Taraf outside of Middle East

Aston Martin officially took the wraps off its new Lagonda sedan in Dubai on Monday, revealing the luxury limousine in all its glory and revealing its nameplate as Taraf – derived from the Arabic word for "luxury" (not for some Kurdish starlet). A fitting name, since it will only be offered to select customers in the Middle East, where a large number of its '70s-era predecessors have found homes. But while the model was clearly and emphatically targeted at the Persian Gulf clientele, Aston Martin is reportedly considering offering the Lagonda Taraf in other markets as well. Both Car and Top Gear are citing Aston's new chief executive Andy Palmer on the matter from the unveiling in Dubai: "I can confirm today that we are also evaluating the opportunity to offer this Lagonda in other markets." Whether it would carry the Arabic name along with it, we don't know. Nor do we know, for that matter, if the US would be among those markets which Aston would consider selling the sedan. "We have enjoyed excellent levels of interest in the Lagonda and we are investigating possibilities for other markets besides the Middle East," said Matthew Clarke, the company's spokesman for the Americas, in correspondence with Autoblog. "However, we can't add any more or be any more specific at this very early stage." Understandable, of course, but we hope to hear good news in the near future.

Aston Martin bringing Vantage GT12, Lagonda to Goodwood

Over the past 22 years, the Goodwood Festival of Speed has become one of the premier classic car events in the world. It's a place where incredibly rare vehicles are dusted off and are actually driven up the estate's famous hill. In addition to all of the wonderful things on display there this year, Aston Martin is giving the public a look at two of the brand's rarest current models – the Vantage GT12 (pictured above) and Lagonda Taraf. Goodwood is actually the first time the Vantage GT12 will be displayed on British soil, and all 100 units of it are already sold out. Aston originally debuted the stripped-out, 592-horsepower, V12 coupe at the 2015 Geneva Motor Show as the Vantage GT3, but a legal dispute with Porsche over the name forced the switch to the current moniker. Rather than just a static display, Aston CEO Andy Palmer has also decided to drive a GT12 up the hill. If race-inspired, limited-edition coupes somehow aren't your thing, Aston Martin is also putting the Lagonda Taraf on display. Once exclusively available in the Middle East, the 200 examples of the carbon-fiber sedan are now for sale only by invitation, and this outing at Goodwood actually marks its global, public debut, outside of a major auto show. Each one is assembled by hand at the same dedicated facility responsible for vehicles like the One-77. Beyond the company's latest and most limited production models, visitors to Goodwood also have the opportunity to watch the hillclimb by the #97 Vantage GTE racer from Le Mans with a mind-bending livery. Rarities like the CC100 are going to be making runs, as well. As usual, if you can make it the UK, this sounds like a must-see event. Related Video: ASTON MARTIN TO THRILL GOODWOOD WITH ITS BIGGEST-EVER PRESENCE 18 June, 2015, Gaydon: Aston Martin arrives at the 22nd Goodwood Festival of Speed next week with a superb line-up of exclusive and exciting sports cars and super saloons which, together, represent its biggest presence yet at the world-renowned celebration of motoring and motorsport. The luxury British sports car maker will treat the Goodwood patrons to a feast of 'firsts', including the UK debut of the motorsport-inspired, and now sold-out, Vantage GT12 and the global dynamic debut of the strictly-limited luxurious new Lagonda Taraf super saloon.